Arsenal Football Club has signed a partnership deal with Chinese technology giant Huawei that will see the telecommunications specialist become the official smartphone partner of the north London club.
The deal, which will run until the end of the 2015-16 season, is seen as part of Arsenal's strategy to grow its brand in the lucrative Chinese and Asian markets. The partnership will see Arsenal's officials and players being used in Huawei's communication and promotional activities both in the UK and overseas.
In turn, Huawei aims to benefit from the partnership by making its products and services more recognisable in the UK market. Huawei will have access to the Club's marketing database and will take part in match day hospitality the club's at Emirates Stadium.
Tom Fox, the Club's chief commercial officer, said: "This is the first global deal we have signed with a Chinese brand, demonstrating our long-term commitment to the market through pre-season tours and sustained digital fan engagement."
