F45 will be launching its first studio in a hotel in Q3 2022, following a partnership agreement with Hilton Austin. The 1,236 square foot/114 square metre studio will provide the 45-minute circuit workouts for which the brand is renowned.

Thrive Gym is the UK’s first commercial gym to offer fitness experiences from Freemotion and iFIT, which offer connected experiences for members

FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative fitness brands and celebrity trainers, this month introduces a new platform evolution for all club operators and their customers.

Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.

iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant investment, worth US $200m, from Pamplona Capital Management.

A new all-in-one digital platform will begin offering certified, trainer-led live group fitness classes in tandem with personalised nutrition programming and wellness tracking.