analysis news & features
Are operators supporting their members in maintaining good habits, are they leaving them to motivate themselves – or worse still, are they causing them to break good habits?
HCM issue 9 2013
To improve retention, operators need to become much more surgical in their analysis of why members are leaving, says Kate Cracknell
HCM issue 9 2013
US scientists have discovered that exercise has an impact on neurons in the brain that make it more resilient to stress and anxiety
HCM issue 9 2013
Setting goals with members based on an understanding of their underlying motivations – their superordinate goals – is a vital to ensuring adherence, says Dr Paul Bedford
HCM issue 8 2013
Barefoot running is supposed to be the natural way, so can it work from a prehab point of view or does it present a new set of problems?
HCM issue 7 2013
Jay Williams examines the science behind telomeres – indicators for cellular ageing – and what it could mean for spas and health clubs
HCM issue 7 2013
MD Revolution (MDR) is rolling out a subscription service for its proactive,
personalised health care service.
news •
28 Jun 2013
Vibration training can greatly benefit MS sufferers, according to a Borders Sport & Leisure pilot study
HCM issue 6 2013
The first in a new behaviour change series looks at the individual as expert
HCM issue 5 2013
St George's Park not only caters for elite footballers but also the public, with a range of performance packages
HCM issue 5 2013
As today's consumers start to take control of their own health, Louise Kennedy considers how this will shape the future fitness industry
HCM issue 4 2013
Pressure on sales thanks to a weak economy, and an over-emphasis on social media, are detracting from real retention efforts, says Guy Griffiths
HCM issue 4 2013
The fitness industry is struggling to collect robust retention data, says Dr Paul Bedford
HCM issue 3 2013
payasUgym.com's Neil Harmsworth offers his thoughts on delivering an effective online sales strategy
HCM issue 2 2013
All fitness education providers currently out there are one and the same. They vary in ...
Study Active is a UK leading provider of health & fitness qualifications including Gym Instructing ...