Social media news & features
Education and knowledge sharing is the name of the game at this year’s event
HCM issue 9 2016
The MD of Green Gym on his organisation’s belief in physical activity for a purpose
HCM issue 8 2016
Having taken the US by storm since its launch last week, and with UK users also getting in
on the act, Pokémon Go is being held up as an unlikely antidote to physical inactivity.
news •
11 Jul 2016
Can clubs harness the power of social media to get more people moving?
HCM issue 7 2016
Could dogs be the key to getting inactive people off the sofa? Kath Hudson reports on the burgeoning sport of canicross
HCM issue 7 2016
Budget giants Pure Gym and The Gym Group are leading the way in terms of brand
engagement on social media, but a new report shows that there’s plenty of room for
improvement across the fitness sector.
news •
06 Jun 2016
The PT turned online personality on the new art of social media 'influencing'
HCM issue 6 2016
Do you know how to fully engage Millennials in your social media marketing? The experts share their advice
HCM issue 6 2016
Attendance is sky-high at Les Mills’ latest club in New Zealand – and virtual classes are playing a starring role
HCM issue 6 2016
Social media is everywhere – but are you harnessing the powers of the ‘influencers’?
HCM issue 4 2016
Patricia Amend takes a look back at the main highlights from the 2016 IHRSA Convention & Trade Show in Florida
HCM issue 5 2016
The new Wattbike Hub app acts as a portable personal trainer, providing everything
from fitness tests to workouts, plans and analysis
HCM issue 4 2016
The demand for circuits and sustainability are fuelling a trend for self-powered equipment, with a number of major suppliers getting in on the act
HCM issue 5 2016
The CEO of Impuls talks about the roll-out of the operation across the Baltics
HCM issue 5 2016
The keynote speaker at this month’s IHRSA Annual Convention wants us all to open our arms and embrace technology
HCM issue 3 2016
Former Apprentice candidate Katie Bulmer-Cooke offers her advice to operators wanting to get the most out of social media
HCM issue 3 2016
There’s a new mindset among consumers regarding how they want to consume fitness – and it means the health club sector will need to place greater emphasis on creating unique, engaging experiences, says Kate Cracknell
HCM Handbook 2016
Work experience is more important than academic qualifications, and secondary spend is a growing focus. Mike Hill of Leisure-net Solutions canvasses the views of some of the UK’s leading health and fitness operators
HCM Handbook 2016
The fitness industry may be growing, but it needs to do even more to achieve future success. David Minton looks at moves in the private and public sector, and the need for all clubs to better embrace the power of social media
HCM Handbook 2016
Stephen Tharrett and Mark Williamson of brand insights firm ClubIntel share a glimpse into the work and resulting outcomes of the recent 2015 International Fitness Industry Trend report - What’s All the Rage
HCM Handbook 2016
Mintel’s senior leisure and technology analyst, Paul Davies, looks at the current state of the health and fitness market, and asks how club operators can be more innovative in 2016 and beyond
HCM Handbook 2016
Sports minister Tracey Crouch has highlighted the importance of technology and apps in
trying to mobilise people from disadvantaged communities to get active.
news •
21 Jan 2016
With the iGym project, Pulse transformed an empty shell into an inspiring hi-tech facility in just 10 weeks
HCM issue 1 2016
Neil King, managing director of 1Life, explains the leisure operator’s root and branch transformation since 2013
HCM issue 1 2016
The value of exercise for mental health, and maintaining personal connections with members in a virtual era – these were some of the topics discussed at the panel debate that kicked off SIBEC Europe 2015 on the Costa Blanca, Spain, in November
HCM issue 1 2016
The CEO of Jatomi Fitness talks to Kate Cracknell about building a business around the consumer, and the lessons fitness can take from the fast food sector
HCM issue 1 2016
The health and fitness industry has a huge opportunity to bridge the gap between illness and wellness, says Oliver Patrick, the co-founder of international health management business Viavi
HCM issue 1 2016
Brands today must challenge their customers to do and be better – but how? Global trend agency trendwatching.com offers insights into how this might be achieved
HCM issue 11 2015
The Royal Society of Public Health has suggested hairdressers and bar staff could push health messages. So where do health clubs fit in?
HCM issue 10 2015
FIBO pursues the vision of a strong and healthy society and as a global network ...
EGYM partners with companies to improve employee health by providing access to fitness and health ...
22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand



