How can the sector best attract and engage with the tech-savvy Gen Alpha?

Sport England releases the latest Active Lives Children and Young People Report for 24-25, as Kath Hudson reports

How can clubs best serve Gen Alpha? Vicci Wells shares insights from the Youth Sport Trust study

The UK government has got behind Joe Wicks’ latest initiative – Activate, a new animated series of five minute workouts for kids.

A ten-year plan for health has been published for the UK, with a pivot to prevention at its heart. Kath Hudson gives a briefing and also reports on Joe Wicks’ allied kids’ fitness initiative

As interest in women-only workout spaces booms, we talk to the operators working to develop a new generation of facilities by understanding women’s common needs

Michael Whitelock, children’s activities manager at Horizon Leisure tells HCM how the operator is supporting home-schooled children

Prestatyn Leisure Centre has unveiled some new fitness experiences designed to engage children with physical activity.

The PureGym founder and the developer of VOR are working together on a new AI workout builder to help personal trainers scale their businesses

Snap Fitness is seeking a new investor to help achieve its goal of 35 per cent growth by 2028. We talk to the CEO of Lift Brands, to find out more

Many people living in rural areas are missing out on fitness. What can the public and private sectors do to broaden their customer reach?

The MD of Benefit Systems tells Kate Cracknell how the company gives access to 5k facilities through its MultiSport card

The head of the World Health Organization’s Physical Activity Unit talks to Kate Cracknell as part of HCM’s partnership with Europe Active

Researchers examined the impact of £2.2bn of school sports funding following London 2012 and find the majority has gone to private contractors, with little upskilling happening in schools

Sport England has launched its own on-demand fitness platform, with the hope of inspiring teenage girls to get active through digital physical education (PE) lessons.

A-Champs is using light, sound and vibration to make training more fun and effective

Dave Wright, CEO of Myzone, talks about the world’s first interchangeable heart rate monitor that provides real-time feedback

A third of leisure trusts will face ‘unviability’ in the next six months, says the CEO of Community Leisure UK

COVID-19 has changed the world as we know it. We predict the top 20 trends in fitness for the coming year

A look at some of the impressive digital offerings clubs have created in lightning fast time, to keep members active at home

HCM magazine editor, Liz Terry, outlines the key trends, influences and opportunities set to shape health and fitness, from outdoor fitness to pandemic insurance

The Global Wellness Institute’s Move to be Well: The Global Economy of Physical Activity report uncovers the activity segments that can deliver and monetise more participation. Leonor Stanton takes a look at the data for HCM.

What were we expecting for the industry in 2020 before the pandemic struck? According to our panel of experts, membership packages for Gen Z are ripe for a rethink, and savvy employers should be thinking about putting in place bespoke digital tools for staff wellbeing

A live workout streamed on YouTube, which looks to help keep families active during the coronavirus outbreak, has gone global.

Members of Gen Z have come of age and are now some of the most engaged consumers of fitness. Researchers, leisure-net, look at the numbers

New funding will help ensure all children are able swimmers

The MD of Virgin Active UK tells us about his plans for making wellness and customer service key priorities for the fitness brand

Fledgling fit-tech startups will have their products and services nurtured in the second round of ukactive’s ActiveLab programme.

Huw Edwards looks at the opportunities for our sector as Brexit negotiations begin

The princess behind Saudi Arabia’s new women-only health club chain