Microsoft could be looking to enter the smartwatch market with a focus on the health and fitness industry, following the publication of a patent originally filed in 2012.

Public health campaigns must focus not only on the science of why people should exercise, but also on the practicalities of how physical activity guidelines can be easily and enjoyably achieved, says Kate Cracknell

Sportswear giant Nike has signalled its ambitions to dominate the wearable tech and fitness app market with the opening of a research and development lab in San Francisco, California.

With today's activity tracking devices, reward schemes can acknowledge actual activity, not just attendance

Leaked information has revealed potential details of Apple’s health and fitness application, Healthbook, which could be capable of recording an array of information to monitor the state of the human body.

Vera Kiss of The Futures Company unmasks the Millennial generation and explains what you need to know to be relevant to this market

From activity trackers to fitness apps, we round up some of the technology that's set to change the way we work out

From wearables to measuring participation, microgyms to the emergence of the public sector, TLDC's David Minton offers insights based on the latest State of the Fitness Industry Report

CEO of ukactive David Stalker discusses the parliamentary group set up to examine physical inactivity

A host of new and innovative wearable tech devices have been unveiled at the Consumer Electronics Show (CES) 2014.

How could the new wave of wearable technologies affect the fitness market? Industry expert Bryan O'Rourke shares his views

Even before we look to new audiences, there's so much more we can do to attract people who have already bought into exercise, says Kate Cracknell

Kath Hudson takes a look at the growing technological options available for tracking members' physical activity both in and out of the health club environment

As today's consumers start to take control of their own health, Louise Kennedy considers how this will shape the future fitness industry

Is the sector doing everything it needs to do to engage with today's consumer, asks Kate Cracknell