Nike news & features
eGym helps clubs create effective feedback loops and boost members' performance in the gym
HCM issue 9 2016
The PT turned online personality on the new art of social media 'influencing'
HCM issue 6 2016
As Strava today (10 May) kicks off its first ever Global Bike to Work Day, the cycling app
has revealed that more than 70 cities and regions around the world are harnessing its
data to inform transport policy.
news •
10 May 2016
The fitness industry may be growing, but it needs to do even more to achieve future success. David Minton looks at moves in the private and public sector, and the need for all clubs to better embrace the power of social media
HCM Handbook 2016
Brands today must challenge their customers to do and be better – but how? Global trend agency trendwatching.com offers insights into how this might be achieved
HCM issue 11 2015
Amid the endless memes and awful puns, the standout feature of ‘Back to the Future Day’
was without doubt Nike fulfilling the film’s prophecy of self-lacing trainers.
news •
22 Oct 2015
Spotify has sought to tackle the often-tricky task of finding a decent playlist that will help
runners pick up the pace through the launch of Spotify Running.
news •
13 Jul 2015
Fitness operators must be heretical towards their brand heritage, asking challenging questions about what they do – and, crucially, who for – says Kate Cracknell
HCM issue 8 2015
Nike has continued its realignment with the fitness software market through a long-
awaited link up with Apple HealthKit and a snub of its own Nike+ FuelBand hardware.
news •
18 Feb 2015
trendwatching.com’s Vicki Loomes offers six consumer trends for the health and fitness industry to consider harnessing in 2015
HCM issue 2 2015
Six consumer trends to harness for business success in 2015
HCM Handbook 2015
Online retailer Amazon appears poised for a further push into the wearable technology sector, with
the company poised to increase investment and staff at its secretive hardware operations unit
Lab126.
news •
02 Oct 2014
Apple has finally pulled back the curtain on its long-awaited Apple Watch at a special
launch event at the Flint Center in California, US, with the new device featuring a whole
host of health and fitness-related functions.
news •
10 Sep 2014
Nike has unveiled the world's first LED basketball court in Shanghai, China, a facility that
has been created for basketball star Kobe Bryant to help train young players in Shanghai
as part of Nike’s RISE campaign.
news •
15 Aug 2014
Hewlett-Packard could be the latest technology giant to enter the growing
smartwatch market this year, with rumours within the sector suggesting that a
fashion-focused device could be released in the autumn.
news •
06 Aug 2014
The CEO of Life Leisure talks to Kate Cracknell about challenging the public health commissioners, and about totally rethinking the model of fitness facilities
HCM issue 8 2014
Apple is expected to continue its push into the health and fitness technology
market when it releases the iPhone 6 and its new iOS8 operating system.
news •
18 Jul 2014
People could be shifting their Christmas-list focus towards the wearable
technology market this year, as consumer interest continues to grow in the
booming fitness monitoring sector.
news •
16 Jul 2014
Technology experts are tipping Microsoft to launch a new piece of wearable
fitness technology this autumn, which will work in tandem with all three of the
major smartphone operating systems.
news •
07 Jul 2014
Google has beaten rival Apple to the punch by releasing its first smartwatch,
which went on sale last night (25 June) after being unveiled at Google's I/O
developer conference in San Francisco
news •
26 Jun 2014
Given the recent boom in the wearable technology market, experts have
decided to research the effectiveness of a number of fitness bands, with results
showing that not all devices are as accurate as each other.
news •
13 Jun 2014
Apple’s often-discussed entrance into the wearable tech market with the so-
called iWatch, could happen as soon as October, according to the latest
industry rumours.
news •
11 Jun 2014
After much speculation, Apple has confirmed at its Worldwide
Developers Conference (WWDC) in San Francisco, California that it plans to
soon launch a native health tracking platform.
news •
03 Jun 2014
Clubs that ignore the tech trend will increasingly lose out. It's time to reinvent ourselves to ensure we remain relevant, says Kate Cracknell
HCM issue 6 2014
Microsoft could be looking to enter the smartwatch market with a focus on the
health and fitness industry, following the publication of a patent originally filed in
2012.
news •
13 May 2014
Public health campaigns must focus not only on the science of why people should exercise, but also on the practicalities of how physical activity guidelines can be easily and enjoyably achieved, says Kate Cracknell
HCM issue 5 2014
Sportswear giant Nike has signalled its ambitions to dominate the wearable
tech and fitness app market with the opening of a research and development
lab in San Francisco, California.
news •
22 Apr 2014
With today's activity tracking devices, reward schemes can acknowledge actual activity, not just attendance
HCM issue 4 2014
Leaked information has revealed potential details of Apple’s health and fitness
application, Healthbook, which could be capable of recording an array of
information to monitor the state of the human body.
news •
24 Mar 2014
Vera Kiss of The Futures Company unmasks the Millennial generation and explains what you need to know to be relevant to this market
HCM issue 3 2014
InBody provides products that are accurate, medically rated holding a CE mark and certified to ...
Art of Cryo is a new division of a renowned family business with 30 years’ ...