All the news from the show, as it gets set to mark its 10th anniversary

Myzone has unveiled three product innovations that are in development as part of its expanding Motivation Technology (MoTech) ecosystem. 

Heart rate training and gamified technology are creating uplifting fitness experiences that keep members coming back for more, as Julie Cramer reports

Myzone is expanding its ecosystem with the launch of Myzone Go

We talk to the behaviour change specialist on what more the industry can be doing to motivate its members

Myzone launches a new category today – Motivation Technology (Mo-Tech) – that transforms the science of motivation into action and will help with member retention.