Goals news & features
Gyms need to identify and harness the superordinate goals that really drive behaviour change in members, says Kate Cracknell
HCM issue 10 2013
Nicole Hearn pays a visit to London-based City Athletic, which offers its members the opportunity to train like elite athletes
HCM issue 10 2013
In the first part of a new retention series, Dr Paul Bedford takes a
look at the impact of brand on member retention
HCM issue 10 2013
Are operators supporting their members in maintaining good habits, are they leaving them to motivate themselves – or worse still, are they causing them to break good habits?
HCM issue 9 2013
Doug Werner outlines the powerful impact that the ‘Lean' protocol can have on the sales process at health and fitness clubs
HCM issue 9 2013
Laura Dagg takes a look forward to the highlights of this year's Leisure Industry Week, which takes place in Birmingham later this month
HCM issue 9 2013
Setting goals with members based on an understanding of their underlying motivations – their superordinate goals – is a vital to ensuring adherence, says Dr Paul Bedford
HCM issue 8 2013
Kath Hudson takes a look at the growing technological options available for tracking members' physical activity both in and out of the health club environment
HCM issue 8 2013
The 12 per cent market penetration figure gets bandied about, but how accurate is it? What figure could the sector reach and what does it have to do to achieve this?
HCM issue 8 2013
Ignore absent members at your peril, and use your ex-member database as a feedback resource and prospect list, says Guy Griffiths
HCM issue 7 2013
In the second of his two-part series on behaviour change, Dr Tim Anstiss examines the powerful potential of wellbeing coaching
HCM issue 7 2013
Jay Williams examines the science behind telomeres – indicators for cellular ageing – and what it could mean for spas and health clubs
HCM issue 7 2013
CEO David Stalker reports on a recent focus group examining children's activity and school sport
HCM issue 6 2013
As part of our continuing series on behaviour change, Dr Tim Anstiss offers his advice on the questions, tools and strategies needed to effectively deliver health coaching
HCM issue 6 2013
Nutritional supplements are potentially a great revenue stream for clubs, but new European legislation is going to make it harder to promote them
HCM issue 6 2013
Becca Douglas takes a look at some of the initiatives aiming to deliver a legacy from last year's London Paralympic Games
HCM issue 6 2013
In the second of his three-part series on retention and the member journey, Guy Griffiths looks at the ongoing health club member
HCM issue 6 2013
St George's Park not only caters for elite footballers but also the public, with a range of performance packages
HCM issue 5 2013
Abigail Harris takes a look at the latest software designed to help members feel a sense of belonging to their gym 'community'
HCM issue 4 2013
Spartan Race, an obstacle race concept taking the world by storm
HCM issue 4 2013
'Reserve your seat' technology and a focus on excellent instruction, we pay a visit to Cyclebeat, London's latest microgym
HCM issue 4 2013
A new report into outdoor fitness found that 100 per cent of respondents were planning outdoor classes for 2013. We take a closer look at some of those plans
HCM issue 4 2013
Rachel Davies talks about being a Nuffield Health mentor
HCM issue 3 2013
The latest heart rate monitors are increasingly user-friendly – so how can operators best use the data they produce to improve motivation levels among members?
HCM issue 3 2013
Residential developers are incorporating wellbeing facilities in their schemes to enhance exclusivity and add value, reports Neena Dhillon
HCM issue 3 2013
Research from Us Girls shows body image is still a barrier to exercise for young girls, says programme manager Karen Keohane
HCM issue 2 2013
What happens if some members' genetic make-up means they won't get results from their workouts? Kristoph Thompson reports
HCM issue 2 2013
Can your fitness business pass the five-word test, asks Jay Ablondi, plus a congress report from Vienna
HCM issue 1 2013
Kate Cracknell talks to the head of recreation at Migros Zurich about expanding into the German market
HCM issue 1 2013
Taylor Made Designs (TMD) is a ‘leisure specialist’ provider of bespoke leisure workwear, plus branded ...
Balanced Body is the global leader in Pilates equipment and education. Founded over 47 years ...