If the fitness industry grew its membership base from 1 per cent to 15 per cent of members aged over 65, it would double the size and value of the industry. David Minton presents the business case for targeting mature people

If the fitness industry grew its membership base from 1 per cent to 15 per cent of members aged over 65, it would double in value and size, says David Minton

Fitness startup Arena Innovation has secured US$5.2m worth of seed funding, as it looks to launch its robotically-assisted resistance training product to the market.