Do influencers bring valuable marketing to clubs, or simply cause harm to other members? Kath Hudson asks the experts

Sandwell Leisure Trust in the UK has teamed up with Stronger Wellness to open a studio designed specifically for content creators.

HCM Handbook editorial director, Liz Terry and Kath Hudson predict key trends, influences and opportunities set to shape the sector, including vagus nerve resets, diagnostics and social prescribing.