Longevity, a startup providing longevity products, services, education and advice to subscribers, has launched a digital platform and will open its first club in Milton Keynes on 1 February.

Aggregator services could be key to opening new audiences and boosting penetration rates, but at what cost? We ask the experts ...

Fitness brands, startups and investors are set to debate the next phase of growth for the boutique sector, as Sweat returns for a second year in March.

Are ‘exercise passports’ the shake-up the industry needs to improve retention and market penetration?

MoveGB’s innovative membership model is a risk-free and lucrative proposition for operators, says MD Justin Mendleton