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FIT TECH News

Hussle secures deal with digital banking app Revolut, gains access to 3.6m consumers

By

Hussle has secured a deal to become the selected fitness partner of digital banking app Revolut.

Revolut has around 3.6 million UK customers and the partnership will see the fitness marketplace being included on the app’s rewards programme, alongside brands such as Nike, Morrisons and John Lewis.

The deal is part of Revolut's strategy to include physical activity in its marketing.

The company, which provides mobile app-based current accounts as an alternative to physical banks, has also partnered with boxing legend, Anthony Joshua, to promote a new, limited edition glow-in-the-dark bank card.

The programme will see £1 donated to a Boxing England and Scotland Boxing certified gym for every card purchased.

Facilities promoting the card to their customers can also receive a referral fee.

Lawrence King, Hussle's head of commercial partnerships, said Revolut's users are a natural fit with its fitness marketplace.

"Revolut customers are generally aged between 25-34 and are typically younger than most clubs’ core 40-plus audience," King said.

"So we can guarantee we are introducing a whole new audience of potential members to our partner facilities, that operators can upsell to full memberships."

Mase Murangi, Revolut’s global lead for growth partnerships and retail rewards, said: “Customers value health and fitness more than ever and we have partnered with Hussle to reach as many of our customers as possible across the UK."

According to its own figures, Hussle has gym partner locations in 96 per cent of UK postcodes and, in the past 18 months, has turned 30,000 of its users into direct club members.

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EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its capabilities to serve the needs of enterprise customers running multi-site operations.
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Premier Software was founded in 1994 and is a privately-owned UK-based company with Mark Johnson ...
MAGICLINE – Europe's Leading Gym Management Software
Sport Alliance GmbH
Magicline is Europe's leading cloud-based gym management software. Read more
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Lockers/interior design
trade associations
On demand
Management software
Salt therapy products
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Bespoke, San Francisco, United States

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Hussle secures deal with digital banking app Revolut, gains access to 3.6m consumers

By

Hussle has secured a deal to become the selected fitness partner of digital banking app Revolut.

Revolut has around 3.6 million UK customers and the partnership will see the fitness marketplace being included on the app’s rewards programme, alongside brands such as Nike, Morrisons and John Lewis.

The deal is part of Revolut's strategy to include physical activity in its marketing.

The company, which provides mobile app-based current accounts as an alternative to physical banks, has also partnered with boxing legend, Anthony Joshua, to promote a new, limited edition glow-in-the-dark bank card.

The programme will see £1 donated to a Boxing England and Scotland Boxing certified gym for every card purchased.

Facilities promoting the card to their customers can also receive a referral fee.

Lawrence King, Hussle's head of commercial partnerships, said Revolut's users are a natural fit with its fitness marketplace.

"Revolut customers are generally aged between 25-34 and are typically younger than most clubs’ core 40-plus audience," King said.

"So we can guarantee we are introducing a whole new audience of potential members to our partner facilities, that operators can upsell to full memberships."

Mase Murangi, Revolut’s global lead for growth partnerships and retail rewards, said: “Customers value health and fitness more than ever and we have partnered with Hussle to reach as many of our customers as possible across the UK."

According to its own figures, Hussle has gym partner locations in 96 per cent of UK postcodes and, in the past 18 months, has turned 30,000 of its users into direct club members.

More fit tech news
Peloton is set to axe around 800 jobs, increase the price of its equipment and close some of its retail ...
At-home rower maker Hydrow is one of the latest connected-fitness companies to announce staff cuts. The tech company which won ...
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a personal training app which utilises ...
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. Delivering small group workouts using ...
A solution dubbed the 'world’s highest quality motion capture system' could help sports scientists, personal trainers and other professionals working ...
Global gym software company ABC Fitness Solutions has entered an agreement to acquire boutique fitness management platform Glofox. The merger ...
Younger men at independent gyms are more likely than any other consumer group to accept increases in their membership fees, ...
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Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September 2022. He will succeed Josh ...
Nowatch, a new contender in the expanding biometric fitness tracker market has developed a wearable device, in partnership with Philips, ...
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Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see it moving further into the ...
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Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in revenue to NOK 1,022m (£85,591,015). ...
Strava and Oura have teamed up to provide users with a more integrated service between the two systems. Oura members ...
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Speedflex has introduced at-home workout machine Speedflex Blade. The product was launched with the support of former footballers Alan Shearer ...
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