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FIT TECH News

Pure Gym founder, Peter Roberts, invests in personal training app Another Round

By

Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a personal training app which utilises AI and machine learning.

Roberts is among a team of former Pure Gym executives – which includes Jacques de Bruin, ex-COO – to have backed the app, which was launched in 2018 by Max Cotton, an ex-professional MMA fighter turned fit tech entrepreneur.

Another Round applies its proprietary AI with a view of making personal training "smarter and more affordable".

It uses AI to automate tasks and, while many other AI fitness solutions are based on replacing human trainers, focuses on trainers working alongside and with AI.

The company will use the investment to accelerate the growth of its community, expand its team of coaches and advance its product capabilities.

It has plans to enter the corporate market in 2023, having built a loyal consumer customer base.

Cotton said: "We're here to give everyone access to personalised, highly effective workouts and trainers – transforming their physical health.

"Another Round was created to make health and fitness more accessible and we’re incredibly excited to have an industry titan such as Peter Roberts onboard – recognising the shift in how consumers want to buy and experience personal training.

"The pandemic showed us huge personal gains when we embrace remote services.

"Time is one of the biggest barriers for people to exercise and by bringing a train anywhere, anytime personal training solution to the market, we’re reducing the time it takes to exercise and making it more convenient to invest in health.

"We fit plans to our members' lifestyles, not the other way round and this approach is why our members love us and get great results.”

Roberts, a serial entrepreneur in the leisure and hospitality markets, was one of the original investors in luxury timeshare concept, Langdale. He founded Pure Gym in 2008 and the company was sold to US private equity fund Leonard Green & Partners for £600m in 2017.

He has since launched various hospitality businesses and taken nightclub company Luminar through an IPO.

He now advises young growth companies in their development and is chair of Teamsport Holdings, Youtility Limited and Gymfinity Kids. He also recently invested in UK sportswear brand Castore.

“Another Round is a category creator, moving personal training from a one-to-one service to a hive mind of expertise, coupled with an innovative delivery model," he said.

"Now is the perfect time for Another Round to disrupt how personal training has traditionally been sold.

"Max’s background and attitude, combined with the app’s member advocacy impressed me and I’m excited to be on the journey with them to build and lead the way in a new virtual fitness category.”

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Pure Gym founder, Peter Roberts, invests in personal training app Another Round

By

Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a personal training app which utilises AI and machine learning.

Roberts is among a team of former Pure Gym executives – which includes Jacques de Bruin, ex-COO – to have backed the app, which was launched in 2018 by Max Cotton, an ex-professional MMA fighter turned fit tech entrepreneur.

Another Round applies its proprietary AI with a view of making personal training "smarter and more affordable".

It uses AI to automate tasks and, while many other AI fitness solutions are based on replacing human trainers, focuses on trainers working alongside and with AI.

The company will use the investment to accelerate the growth of its community, expand its team of coaches and advance its product capabilities.

It has plans to enter the corporate market in 2023, having built a loyal consumer customer base.

Cotton said: "We're here to give everyone access to personalised, highly effective workouts and trainers – transforming their physical health.

"Another Round was created to make health and fitness more accessible and we’re incredibly excited to have an industry titan such as Peter Roberts onboard – recognising the shift in how consumers want to buy and experience personal training.

"The pandemic showed us huge personal gains when we embrace remote services.

"Time is one of the biggest barriers for people to exercise and by bringing a train anywhere, anytime personal training solution to the market, we’re reducing the time it takes to exercise and making it more convenient to invest in health.

"We fit plans to our members' lifestyles, not the other way round and this approach is why our members love us and get great results.”

Roberts, a serial entrepreneur in the leisure and hospitality markets, was one of the original investors in luxury timeshare concept, Langdale. He founded Pure Gym in 2008 and the company was sold to US private equity fund Leonard Green & Partners for £600m in 2017.

He has since launched various hospitality businesses and taken nightclub company Luminar through an IPO.

He now advises young growth companies in their development and is chair of Teamsport Holdings, Youtility Limited and Gymfinity Kids. He also recently invested in UK sportswear brand Castore.

“Another Round is a category creator, moving personal training from a one-to-one service to a hive mind of expertise, coupled with an innovative delivery model," he said.

"Now is the perfect time for Another Round to disrupt how personal training has traditionally been sold.

"Max’s background and attitude, combined with the app’s member advocacy impressed me and I’m excited to be on the journey with them to build and lead the way in a new virtual fitness category.”

More fit tech news
The Industrial Technology Research Institute (ITRI) in Taiwan has developed a haptics shirt that can enhance VR and metaverse sports ...
news • 13 Mar 2023
Registration is now open for Elevate, the largest UK trade show dedicated to fitness, sport and physical activity. For the ...
promotion • 08 Mar 2023
Wexer has acquired on-demand fitness and livestreaming provider Intelivideo. The purchase comes as part of a strategy to consolidate the ...
news • 03 Mar 2023
Bigscreen’s new VR headset, which it claims is the world’s smallest, could have an impact on the way people experience ...
news • 01 Mar 2023
Bhout is in pre-sales for its AI-driven boxing bag, which it calls a 'boxing bag with a brain'. The product ...
news • 27 Feb 2023
Kymira infrared technology-enabled sportswear uses Celliant’s textiles, which contain thermo-reactive minerals and trace elements. These are either embedded into the ...
news • 22 Feb 2023
Health and wellbeing should be at the heart of all government policymaking according to a new report from UK member ...
More HCM news
Another Round, the startup behind the AI-driven personal training app of the same name, has developed a new B2B solution ...
news • 21 Feb 2023
Boutique studio UBX Boxing and Strength has partnered with Warner Bros. Pictures (ANZ – Australia and New Zealand) on a ...
news • 20 Feb 2023
Achieving success takes tenacity. The right partners and processes are vital. What do successful gyms and fitness clubs have in ...
promotion • 20 Feb 2023
Les Mills and Adidas have announced a partnership to provide omnifitness workouts to Gen-Zers in-club, at home and via events. ...
news • 15 Feb 2023
Google-owned Fitbit has has filed a patent application with the US Patent and Trademark Office for a blood pressure sensor ...
news • 14 Feb 2023
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news • 03 Feb 2023
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news • 02 Feb 2023
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news • 31 Jan 2023
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promotion • 05 Jan 2023
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promotion • 02 Jan 2023
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news • 23 Dec 2022
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news • 22 Dec 2022
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news • 20 Dec 2022
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news • 19 Dec 2022
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news • 16 Dec 2022
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news • 13 Dec 2022
More fit tech news