Fitness marketplace news & features
The entrepreneurial founder of Move Technologies Group talks about creating MoveGB and the tech-based health-focused ventures that have followed
HCM issue 11 2023
Lululemon has released a new digital service, Lululemon Studio, for which the prerequisite to
join is owning a Mirror fitness screen.
news •
17 Oct 2022
Boxing franchise, UBX, has ambitions to do for boxing what franchise F45 has done for functional training
HCM issue 1 2022
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's
resulted in a significant increase in the number of people looking at gyms via the platform.
news •
14 Jan 2022
Are collaborations with fast food brands, such as McDonald's, a smart marketing opportunity for operators and sector businesses, or are they a risk to reputation? Industry thought leaders give their views
HCM issue 10 2021
EXCLUSIVE
Fitness marketplace Hussle has signed a partnership deal with McDonald's,
which will see it offer a fitness-based prize as part of the fast-food chain's annual Monopoly
promotion.
news •
25 Aug 2021
Hussle has secured a deal to become the selected fitness partner of digital banking app Revolut.
news •
11 May 2021
More than 30,000 Hussle users
have been turned into direct
members in the last 18 months.
HCM issue 4 2021
Marcus Kingwell from EMD UK reports on Sweating Your Assets: The Value of Group Exercise. Together, UK local authorities, operators, the workforce and the industry can promote group exercise to bring about
a healthier nation
HCM Handbook 2020
Budget hotel operator Premier Inn has officially signed a nationwide partnership with online fitness
marketplace Hussle, which will see all Premier Inn guests gain access to Hussle's network of gyms.
news •
03 Mar 2020
On-demand fitness app Fiit has partnered with fitness marketplace Hussle, offering Hussle users
access to its catalogue of workouts.
news •
27 Nov 2019
Online fitness marketplace Hussle has signed a deal to begin offering Premier Inn customers access
to its network of gyms.
news •
03 Sep 2019
Fitness marketplace Hussle has revealed its first major deal since it changed its name and
brand identity from PayAsUGym earlier this month.
news •
15 May 2019
As aggregator PayAsUGym announces a rebrand, we talk to COO Neil Harmsworth about the move
HCM issue 5 2019
Online fitness marketplace PayAsUGym has signed a partnership deal with customer data expert
InfoSum.
news •
09 Jul 2018
Online gym pass provider PayAsUGym has secured a £6.5m investment from
Albion Capital as part of its expansion plans.
news •
24 May 2018
payasUgym’s new Partner Portal provides operators with the marketplace data they need to make their business more competitive
HCM issue 7 2016
PayAsUGym has today (17 May) launched a new business intelligence platform – dubbed
the ‘Partner Portal’ – designed to help fitness operators maximise the potential of their
offering.
news •
17 May 2016
PayasUgym, the online gym pass provider, has teamed up with British Military
Fitness (BMF) as part of a concerted push into the outdoor training market.
news •
06 Oct 2014
Online gym pass provider PayasUgym will soon begin testing Bitcoin as a form of
payment across its network, paving the way for more than a third of UK gyms to
be able to sell membership via the cryptocurrency.
news •
23 Sep 2014
Online gym pass provider PayasUgym has continued its busy start to September
by adding Everyone Active clubs to its growing network – which comprises more
than a third of the UK’s 6,000 gyms.
news •
16 Sep 2014
Online gym pass provider PayasUgym has launched an innovative new Fitness
Marketplace enabling customers to search and choose gym passes, fitness
classes and memberships from more than 2,000 gyms and health clubs across
the country.
news •
09 Sep 2014
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