Lead Lake Nona, a company that sources, funds and drives the growth of early-stage sports and health tech startups globally, has signed a partnership with US NBA franchise, Orlando Magic, that will see the two organisations work together to develop sports and health tech solutions.

Armah Sports CEO introduces his new smart club, B_fit, which uses AI, VR and Amazon Alexa

Armah Sports has opened the first of the B_fit chain of health clubs. Utilising AI, VR and the Internet of Things, it’s the first club in the world to be Amazon Alexa-enabled

Armah Sports has launched a new health club concept for the Middle Eastern market, which it plans to roll out across the region – and beyond.

The co-founder and CEO of Saudi Arabia’s Armah Sports on smart clubs, a deal with 1Rebel and collaborating with Amazon

The CEO of Midtown Athletic Clubs tells of the brand’s rollercoaster journey throughout the COVID-19 pandemic

English Premier League club Arsenal has launched an innovation lab as part of plans to work closer with startup organisations.

Physicist turned tech entrepreneur, Raj Sareen, explains how his 3D body scanner Styku will revolutionise member acquisitions, retention and revenues for health clubs