Physical activity has been made a clinical priority for GPs, but if fitness – as a subset of activity – wants to benefit, it will need to up its game, says Kate Cracknell

A club-within-a-club is an exciting new trend offering opportunities for all parties

The MD of Green Gym on his organisation’s belief in physical activity for a purpose

Diabetes, Oliver Patrick, Jenny Patrickson, John Morgan, Nikki Joule, Neil King, NHS, Kath Hudson

Do you know how to fully engage Millennials in your social media marketing? The experts share their advice

As Strava today (10 May) kicks off its first ever Global Bike to Work Day, the cycling app has revealed that more than 70 cities and regions around the world are harnessing its data to inform transport policy.

Google has continued its efforts to get more people active with the introduction of a new tool to its Calendar platform which helps hard-pressed people find time for a workout.

The fitness sector has another opportunity to prove itself in preventative healthcare – a new NHS-led diabetes prevention programme – says Kate Cracknell

We’ve reached a tipping point in the healthy living revolution, with Healthy New Towns and Sporting Future two huge opportunities to embrace, says Liz Terry

The Sport England CEO talks to Matthew Campelli about the government’s new sporting strategy, and the opportunities this presents all physical activity providers

The NK Social Strollers project demonstrates how 1Life is able to collaborate with local partners to promote wellbeing

A proliferation of opportunities to be physically active. ukactive’s Steven Ward looks ahead to 2016

Dance-based fitness classes are booming. Hayley Price takes a look at how health clubs and leisure operators are responding to the growing variety of offerings on the market

Vicki Loomes of trendwatching.com outlines five consumer trends your business should be embracing in 2016

Stressed-out sports captains, struggling to put out a team on a cold Tuesday evening in Stoke, have been thrown a lifeline – an app which links up available sportspeople with local teams in need of players.

Disney and Creative England have named Liverpool-based tech firm Citrus Suite as the winner of an £80,000 development fund to create an app that inspires families to lead healthier lifestyles.

Steven Ward, executive director of ukactive, gives his views on what’s in store for the UK fitness and physical activity sector in 2016 – including new technology, sector diversification and assisting with public health remits

Vicki Loomes of trendwatching.com outlines five key consumer trends your health and fitness business should be looking to embrace in 2016

Oil giant Shell has built Africa’s first human-powered football pitch as part of a programme to inspire entrepreneurs with innovative energy solutions.

Steven Ward offers an overview of ukactive’s new vision document

The My Sportlady club has forged an invaluable place in the lives of women in Munich and beyond

Brands today must challenge their customers to do and be better – but how? Global trend agency trendwatching.com offers insights into how this might be achieved

Randi Zuckerburg has been announced as a keynote speaker for IHRSA 2016 and will offer insight on the most exciting trends that can add value to a business.

Mobile developers and coding experts from across the UK are being invited to create an app that “facilitates social change through sport” at the inaugural Sport England Sport Technology Awards Hackathon.

Conceived by fashion designer Donna Karan, the Urban Zen Integrative Therapy programme is bringing the medical and complementary worlds together

Is your business ready for post-demographic consumerism? Trendwatching.com explains why the old consumer models must go

Kate Cracknell speaks to the team responsible for the turnaround and future growth of the Total Fitness health club chain

Operators must harness the power of positive feedback to enhance their services, facilities and brands

How can member feedback be gathered and used by the fitness industry to refine its offering? Jon Nasta reports

The stats show that women are less active than men and more likely to drop out of sport. So how can the industry tackle this?