consumer behaviours news & features
Growth is on the cards for Fitness and Lifestyle Group as it adopts a premium value market positioning. Its CEO and MD talks to Kate Cracknell
HCM issue 9 2025
A deep dive into the Latin American market, courtesy of the Health & Fitness Association.
HCM Handbook 2025
Wearable tech company, Myzone has created an advisory board to provide the business with
strategic insights on the trends and behaviours around the evolving landscape for wearables.
news •
30 Jan 2025
DiR, Spain’s largest health club operator has launched the second phase of its digitalisation with Fisikal, as co-director, Jordi Forns explains
HCM issue 11 2023
Virgin Active has upgraded its gym floor proposition to
maximise consumer trends in partnership with Technogym
HCM issue 10 2023
The London Boutique Studio Report 2023 from Leisure DB examines how the sector has emerged from the pandemic, as David Minton reports
HCM issue 10 2023
Active Nation’s MD and commercial director say they want to be influencers of activity, focusing on social impact
HCM issue 6 2021
A new report shows how the pandemic is shifting consumer behaviours in fitness, sport
and physical
activity – and how those changes are likely to be permanent when it comes to the
consumption of
goods and digital services.
news •
11 Mar 2021
< First
1
Last >
Founded nearly 50 years ago, Balanced Body works with the highest quality materials, and pride ...
Orbit4 is a digital operations platform designed to help fitness and leisure operators manage assets, ...
22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand



