Twitter news & features
Social media is everywhere – but are you harnessing the powers of the ‘influencers’?
HCM issue 4 2016
Former Apprentice candidate Katie Bulmer-Cooke offers her advice to operators wanting to get the most out of social media
HCM issue 3 2016
Vicki Loomes of trendwatching.com outlines five consumer trends your business should be embracing in 2016
HCM Handbook 2016
The fitness industry may be growing, but it needs to do even more to achieve future success. David Minton looks at moves in the private and public sector, and the need for all clubs to better embrace the power of social media
HCM Handbook 2016
Former Twitter CEO Dick Costolo has announced that he is working on a new fitness
software platform which will seek to integrate existing apps and workouts with a strong
“community aspect.”
news •
29 Jan 2016
Vicki Loomes of trendwatching.com outlines five key consumer trends your health and fitness business should be looking to embrace in 2016
HCM issue 1 2016
Brands today must challenge their customers to do and be better – but how? Global trend agency trendwatching.com offers insights into how this might be achieved
HCM issue 11 2015
Amid the endless memes and awful puns, the standout feature of ‘Back to the Future Day’
was without doubt Nike fulfilling the film’s prophecy of self-lacing trainers.
news •
22 Oct 2015
Touchstone Partners’ Tim Baker looks at the journey to becoming – and staying – a health club member
HCM issue 10 2015
Members hate a crowded gym and operators hate an empty one, so a new sensor that can
help regulate footfall could well be the answer to everyone’s prayers.
news •
07 Aug 2015
Is your business ready for post-demographic consumerism? Trendwatching.com explains why the old consumer models must go
HCM issue 8 2015
The spectators’ emotional response to every ace, missed backhand and disputed line call will be
measured at this year's Wimbledon tennis championship, thanks to wearable technology provided by
car manufacturer Jaguar.
news •
30 Jun 2015
How can member feedback be gathered and used by the fitness industry to refine its offering? Jon Nasta reports
HCM issue 7 2015
Streamed virtual fitness classes led by celebrities are the latest craze – and one health clubs should monitor, as they reach audiences who don’t go to a gym. Amanda Ellison reports
HCM issue 6 2015
Does the general public even know what a fit, healthy body looks like any more? Kate Cracknell asks the question as she contemplates the recent ‘Beach Body’ furore
HCM issue 6 2015
The rapid advance of technology is democratising fitness, giving consumers more choice
than ever before and leaving businesses facing difficult dilemmas, says new Pure Gym CEO
Humphrey Cobbold.
news •
09 Apr 2015
Health club operators and suppliers must take urgent action if they are to capitalise on the
opportunities afforded by fitness technology, according to a team of industry experts.
news •
11 Mar 2015
Video can ignite your social media, but you need to know how to use the medium to its best effect. Manraaj Sunner offers his advice
HCM issue 3 2015
How can your business drive long-term relevance and profit by embracing a socially conscious agenda? Ray Algar reports
HCM Handbook 2015
Black Eyed Peas superstar will.i.am is poised to make a surprise assault on the
burgeoning wearable tech market with a “smart cuff” featuring fitness tracking
software.
news •
24 Oct 2014
One of the early adopters of the Gladstone MobilePro app explains how it has improved their business
HCM issue 10 2014
Apple has finally pulled back the curtain on its long-awaited Apple Watch at a special
launch event at the Flint Center in California, US, with the new device featuring a whole
host of health and fitness-related functions.
news •
10 Sep 2014
Manchester United FC (MUFC) has moved to ban iPads from the club’s stadium,
at a time when many sports clubs are embracing technology as a way of
enhancing the matchday experience.
news •
13 Aug 2014
The Child Protection in Sport Unit is turning its attention to helping the leisure sector put safeguards in place
HCM issue 8 2014
The 2014 Wimbledon tennis championship has kicked off today with a number of
technological innovations which are set to improve the way "digital fans"
(spectators with mobile devices) engage with the action.
news •
23 Jun 2014
As part of our management series, Julian Leybourne offers his views on management’s role in creating effective marketing communications
HCM issue 5 2014
Does your business look beyond profit to deliver a more socially-conscious agenda? Ray Algar outlines the findings of his new report
HCM issue 5 2014
Kristen Walsh reports on events at IHRSA's recent European Convention in Madrid, which attracted a record 600 delegates
HCM issue 1 2014
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
Xplor Gym is an all-in-one gym management software with embedded payments & integrated access control ...