News editor of HCM, Kath Hudson, taps the zeitgeist at the recent W3Fit EMEA industry event that was held in Sardinia, Italy

Collecting and analysing data is paramount for any health club wanting to its improve service quality and retention, according to José Teixeira, head of customer experience at Portuguese fitness group SC Fitness.

The head of customer experience at SC Fitness in Portugal explains how analysing data is the key to understanding members and increasing retention

Self-knowledge, a customer-focused company culture and utilising your data are key to retaining members, say experts at this year’s Retention Convention