Built around behaviour change science, guruPaul is an innovation from retention specialist, Paul Bedford.

Heart rate training and gamified technology are creating uplifting fitness experiences that keep members coming back for more, as Julie Cramer reports

Landmark research from Les Mills reveals the vital interventions required to set new members up for success and keep them coming back for more

Paul Bedford discusses the ‘double-edged sword’ of the growing trend for strength training, and his ambitions for the health and fitness sector

Cheriee Wales reports from the recent Fitronics and Proinsight ConnectCX conference and CoursePro Summit

How can operators ensure members feel a continual sense of improvement that keeps them coming back for more?

Keeping members actively engaged has never been more important. Abi Harris reports on the latest ideas and inspiration from the Retention Convention

Paul Bedford and Jamie Owens discuss opportunities and tactics available to operators to regrow memberships

The Retention Convention saw experts sharing exciting examples of best practice around customer relationship building

Paul Bedford on the best ways to operate in an increasingly competitive market

HIIT is hot right now – but are you optimising it for all your members, or are some put off by the pain? We look at ways to ensure a positive experience

Self-knowledge, a customer-focused company culture and utilising your data are key to retaining members, say experts at this year’s Retention Convention

There are no limits to where virtual can take the health and fitness industry. We take a look at the latest directions

Where is growth coming from? How can operators compete? These questions were discussed at the Power Plate RISE event

Retention expert Paul Bedford comments on case studies and top tips from the latest retention research

New tech is coming down the track which will change the gym experience and improve retention

How authentic member communication can help to improve retention rates

As the former CEO of ukactive is freed from the shackles of office, he offers his frank opinions on the fitness sector

The Gym Group has sought to gain an edge in the competitive budget gym sector by commissioning a statistical model to understand the impact of price changes on member acquisition and retention.

An in-depth study of health club retention in North America identifies the factors that spell the difference between winning and losing

As the world’s population ages, how can the wellness industry best provide for older people’s needs? Katie Barnes asks a global panel of experts

Operators need to do much more to help members understand nutrition and balancing calories for weight management, says Kate Cracknell

Kristen Walsh looks ahead to the European Congress, being held in Amsterdam from 16–19 October

Why are gyms making such a mess of the leaving process, and how can they do better? Kate Cracknell asks the experts for their advice

Pre-exercise assessment can be used not only to prevent injury among elite athletes, but also to make health club members stick to their routines and feel looked after

How can we broaden the appeal of health clubs to all socioeconomic groups? Are we trying hard enough?

Michael Cassop-Thompson looks at strategic management of clubs, in the first of a series created with CIMSPA

To improve retention, operators need to become much more surgical in their analysis of why members are leaving, says Kate Cracknell

Laura Dagg takes a look forward to the highlights of this year's Leisure Industry Week, which takes place in Birmingham later this month

Even before we look to new audiences, there's so much more we can do to attract people who have already bought into exercise, says Kate Cracknell