Lisa Wong news & features
NEWS
US Army paratroopers will be fitted with data-collecting wearables for six months, as part of a
project to measure stress levels and examine the resiliency of soldiers operating in Arctic
environments.
NEWS
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report,
in which the company estimates that more than 71,000 new health and fitness apps were
launched in 2020.
PROMOTION
There’s nothing quite like discovering a product that creates a huge impact in our life.
After all, isn’t that what we’re all searching for?
NEWS
Therabody has secured strategic investment from more than 100 superstars
across sport, music and the entertainment industry.
NEWS
Interactive digital fitness specialist FunXtion has partnered with health and fitness tracking software
provider WeFitter.
NEWS
Brawn, the recently-launched strength training app has launched virtual leaderboards for
its users across the UK and Canada.
NEWS
The team behind a new digital service which allows users to transform any space into a
workout area, say it has been designed to change the way virtual fitness is delivered to
consumers.
FEATURE
We’re entering the age of the wellness mega-corp, with the ultimate goal for investors being to dominate health and wellness markets in every channel. Prepare to expect the unexpected in this convergence of health, fitness and wellness
NEWS
Launched recently, YogiFi is being marketed as the world's first smart yoga mat.
NEWS
A new online fitness platform is looking to establish itself as the first to focus solely on
strength training.
NEWS
Everyone Active is offering a month’s free trial of its digital Everyone On Demand service to every
member of the general public.
PROMOTION
Precor has launched a mobile app to accompany its popular networked fitness solution,
Preva, which has so far recorded almost a billion workouts in more than 11,000 facilities
worldwide.
FEATURE
Third Space members embrace new digital app, viewing 75,000 workouts in just three months
FEATURE
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train
NEWS
Les Mills has launched a new digital content solution to support health and fitness
operators in engaging their members outside the four walls of their clubs and studios.
FEATURE
Three digital fitness platforms tell Fit Tech how they work to achieve higher levels of customer retention
FEATURE
With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service
FEATURE
Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position
FEATURE
Black Box VR is the world’s first virtual reality gym, combining HIIT and resistance training with immersive gaming. Co-founder Preston Lewis speaks to Steph Eaves about getting people addicted to fitness through VR
FEATURE
Bob Lawson explains how digital fitness platforms and apps can maximise retention and prevent churn
FEATURE
Fiit has secured a deal with TV giant Sky, to make its virtual workout platform available through the subscription-based Sky Q service. With 20 per cent of Fiit users now accessing the app through Sky, Fit Tech speaks to Fraser Stirling and Daniel Shellard to find out more
FEATURE
Fit tech is a growing, competitive sector. Executive search firm, Stronger Talent, recently analysed the backgrounds of more than 300 fit tech executives to provide insights into recruiting strategies, as Pete Leibman explains
FEATURE
Since the pandemic began causing lockdowns and gym closures across
the world, there’s been unprecedented interest in services that digitally
connect trainers and gyms with their clients. Trainerize was ready and
primed to help. Co-founder and CEO Sharad Mohan explains how
FEATURE
Loss of strength and muscle wastage affect
millions of people and have a significant impact
on health and quality of life. emPOWER is a
visionary project that aims to develop implantable
artificial muscles by 2050. Project leader Professor
Jonathan Rossiter explains how it will work
features
interview
Rodrigo Jesus, Salus Optima
“We recognise that we can digitise most of the coaching experience, but we also recognise that the human in the loop is irreplaceable”
Staying sticky
Bob Lawson explains how digital fitness platforms and apps can maximise retention and prevent churn
interview
Blurring the lines
Les Mills has launched a suite of digital solutions to help gyms
future-proof by expanding their reach in the booming online fitness
space, while complementing their live offerings. Steph Eaves talks
to Les Mills International’s CMO Anna Henwood to find out more
people
Devi Mahadevia
Facebook director of sports and fitness partnerships
“With Facebook paid online events, publishers can charge viewers to attend a video livestream on their Facebook pages or a third party video service”
Clubs without walls
Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement
interview
Robotic muscles
“We identified the need to step beyond the current approaches to muscle weakness, and move instead to placing robotic muscles exactly where they’re needed – inside the body”
Funxtion: A brand new app
FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home
Collect wind power as you move
Researchers in China have designed a tiny device that can scavenge wind energy from the breeze you make when you walk or run
interview
Preston Lewis, Black Box VR
“Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life”
Virtual wellbeing check
Feelings of pressure, isolation and performance anxiety are
commonly experienced by athletes, however it isn’t always easy for
clubs to identify those who are struggling. Richard Lucas, founder
of GoVox, explains how technology can help
people
Andy Etches
Founder and sports director, Rezzil
“Rezzil was able to have an injured player learning his new manager's philosophy, positioning and playing style – all from a seated position”
Digital retention top performers
Three digital fitness platforms tell Fit Tech how they work to achieve higher levels of customer retention
In collaboration with ukactive, FunXtion has driven a global discussion with some of the
world’s leading fitness operators and influencers, exploring how digitalisation will
influence the delivery of fitness services and products moving forwards.
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym
London.
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
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