The CEO of Les Mills talks about partnering with Hyrox and the possibilities this ‘mass participation sport’ opens up for the industry

We’re in the middle of a 21st century Renaissance, driven by Gen Alpha, who are more focused on health and community, says analyst and founder of Leisure DB, David Minton

After successful October events in Berlin and Madrid, Cyprus is the next stop on the Les Mills Live 2024 World Tour.

A stellar line up of industry thought leaders give their views on what might be coming down the tracks in the next 18 months and where to find the chinks of light in the current stormy landscape. Contributors include Liz Clarke, Huw Edwards, Tara Dillon and Martin Franklin.

Clive Ormerod and Aimee Arana explain the shared purpose behind the new partnership between Les Mills and Adidas to inspire more consumers to exercise

Les Mills and Adidas have announced a partnership to provide omnifitness workouts to Gen-Zers in-club, at home and via events.

More than 5,000 exercisers turned out for Les Mills Live London recently, making it one of the largest group exercise events ever staged.

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement says Liz Terry

We hear about Les Mills’ latest strategy to drive mass market penetration, from the people making it happen

The social media influencer explains how operators can tap into influencer marketing

Les Mills is to embark on a new partnership with wearable tech giant Polar which aims to help fitness fans get the most from their favourite group exercise workouts.