Nike and recovery brand, Hyperice, have partnered to create two tech-driven recovery products – a vest and boots – ahead of Paris 2024.

The inimitable Emma Barry, author of Building a Badass Boutique, gives us the benefit of her insights into customer behaviour and how it will shape trends; including hyper personalisation and micro segmentation

Connected performance wearable company Whoop has launched Whoop Unite for businesses.

The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour golfer Nick Watney said he was alerted via his Whoop band that he may have COVID-19.

Nike has unveiled the world's first LED basketball court in Shanghai, China, a facility that has been created for basketball star Kobe Bryant to help train young players in Shanghai as part of Nike’s RISE campaign.