Antipodean training provider the Australian Institute of Fitness (AIF) has become one of the first fitness brands to utilise photo-messaging app Snapchat.

IHRSA Annual Convention & Trade Show, IHRSA 2014, Sally Hogshead, Gary Vaynerchuck, Dan Heath, Luke Williams

As part of our management series, Julian Leybourne offers his views on management’s role in creating effective marketing communications

Eric Vandenbeele presents an overview of the Belgian market, while Kristen Walsh highlights IHRSA's new Trends Report

IHRSA's expert panel on the forces that will shape the fitness industry around the world in the coming year

Kristen Walsh previews next month's 33rd IHRSA International Convention and Trade Show

Can human energy expended on CV equipment realistically be converted into electricity to run your club?

Kristen Walsh reports on events at IHRSA's recent European Convention in Madrid, which attracted a record 600 delegates

In a new series for Health Club Management, Gymtopia founder Ray Algar reports on a gym shoe donation project in Brazil

How can we tap into member psychology to create a health club environment that's inspiring to both spend time in and work out in? Kath Hudson reports

Anna Rounaja of Hukka Oy considers success in the Finnish fitness market, and IHRSA publishes its latest European report

Co-founder of Motionsoft, Hossein Noshirvani, considers whether industry messages on exercise are too broad for consumers to digest

An interview with futurologist Magnus Lindkvist ahead of his speech at the IHRSA European Congress in Madrid next month

The MD of budget fitness operator Xercise4Less talks to Kate Cracknell about the company's brand new partnership with UK supermarket chain Tesco

Kristen Walsh presents The IHRSA Global 25 annual listing of the world's top health clubs, and there's a look ahead to this year's European Congress in Madrid, Spain

Key findings from IHRSA's quarterly Trend Report into health club consumer behaviour, and 'futurologist' Magnus Lindkvist to present the IHRSA Europe keynote

The founder and CEO of GoodLife Fitness talks to Kate Cracknell about putting an ethos of caring at the heart of his Canadian club empire

Bill McBride reflects on IHRSA's achievements over the past year, as he passes on the mantle of chair of the board of directors

Clubs need to be proactive in their approach to media opportunities, says Patricia Amend

Kristen Walsh rounds up the news from IHRSA's 32nd Annual Convention and Trade Show, which took place in Las Vegas last month

Are gyms currently maximising the revenue and retention potential of group exercise, asks Kate Cracknell

Virtual classes are coming of age, bringing a new lease of life to group exercise studios. We report on this growing trend

Personal training has proved a tough nut to crack for many operators, but there are some notable success stories from around the world

The CEO and co-founder of Anytime Fitness talks to Kate Cracknell about incentivising healthy living and the company's expansion plans

Bill McBride considers how clubs can best communicate their USPs, plus a preview of next month's IHRSA Annual Convention

Advice for capitalising on the rapidly increasing popularity of running

Can your fitness business pass the five-word test, asks Jay Ablondi, plus a congress report from Vienna

The EU is now focusing on physical activity as a way of addressing obesity, and is looking to our sector for solutions, says Kate Cracknell