Fahad Alhagbani news & features
Armah Sports CEO introduces his new smart club, B_fit, which uses AI, VR and Amazon Alexa
Fit Tech issue 1 2023
Armah Sports has opened the first of the B_fit chain of health clubs. Utilising AI, VR and the Internet of Things, it’s the first club in the world
to be Amazon Alexa-enabled
HCM issue 10 2021
Armah Sports has launched a new health club concept for the Middle Eastern market, which it
plans to roll out across the region – and beyond.
news •
04 Nov 2021
In collaboration with ukactive, FunXtion has driven a global discussion with some of the
world’s leading fitness operators and influencers, exploring how digitalisation will
influence the delivery of fitness services and products moving forwards.
product innovation •
23 Nov 2020
The co-founder and CEO of Saudi Arabia’s Armah Sports on smart clubs, a deal with 1Rebel and collaborating with Amazon
HCM issue 10 2020
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In today's rapidly evolving fitness industry, where many online courses promise secret
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Core Health & Fitness: level up your HIIT game
Core Health & Fitness
Looking to level up your HIIT game? Meet the dynamic duo that’s about to revolutionize your workouts: the StairMaster HIIT Rower and HIIT Ski! Read more