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The fitness industry may be growing, but it needs to do even more to achieve future success. David Minton looks at moves in the private and public sector, and the need for all clubs to better embrace the power of social media
HCM Handbook 2016
Ahead of his keynote speech at this year’s IHRSA convention, marketing strategist and bestselling author Jay Baer tells Julie King why ‘help’ is much better than ‘hype’ when it comes to selling your services
HCM issue 1 2016
Brands today must challenge their customers to do and be better – but how? Global trend agency trendwatching.com offers insights into how this might be achieved
HCM issue 11 2015
Randi Zuckerburg has been announced as a keynote speaker for IHRSA 2016 and will offer
insight on the most exciting trends that can add value to a business.
news •
19 Oct 2015
The health club of the future will have to be more flexible and adaptable, says Imke Schuller of The Futures Company
HCM issue 10 2015
Touchstone Partners’ Tim Baker looks at the journey to becoming – and staying – a health club member
HCM issue 10 2015
Mobile developers and coding experts from across the UK are being invited to create an app that
“facilitates social change through sport” at the inaugural Sport England Sport Technology Awards
Hackathon.
news •
10 Aug 2015
Chris Wilcox looks at the importance of sound in creating brand consistency in your club
HCM issue 8 2015
Under Armour – the sportswear giant and owner of MapMyFitness – on why it bought the MyFitnessPal and Endomondo apps for US$560m
HCM issue 8 2015
Is your business ready for post-demographic consumerism? Trendwatching.com explains why the old consumer models must go
HCM issue 8 2015
The spectators’ emotional response to every ace, missed backhand and disputed line call will be
measured at this year's Wimbledon tennis championship, thanks to wearable technology provided by
car manufacturer Jaguar.
news •
30 Jun 2015
Les Mills licensed facilities have 500 more members per club than the global average, says new research
HCM issue 7 2015
How can member feedback be gathered and used by the fitness industry to refine its offering? Jon Nasta reports
HCM issue 7 2015
VP and general manager EMEA for Fitbit, Gareth Jones, talks to Kath Hudson about motivating people through challenges and rewards
HCM issue 6 2015
Looking forward to FitPro LIVE, which takes place in London in July
HCM issue 5 2015
Video can ignite your social media, but you need to know how to use the medium to its best effect. Manraaj Sunner offers his advice
HCM issue 3 2015
trendwatching.com’s Vicki Loomes offers six consumer trends for the health and fitness industry to consider harnessing in 2015
HCM issue 2 2015
Six consumer trends to harness for business success in 2015
HCM Handbook 2015
How can your business drive long-term relevance and profit by embracing a socially conscious agenda? Ray Algar reports
HCM Handbook 2015
Manraaj Sunner offers his advice to health clubs looking to develop an effective social media strategy
HCM issue 10 2014
One of the early adopters of the Gladstone MobilePro app explains how it has improved their business
HCM issue 10 2014
Apple has finally pulled back the curtain on its long-awaited Apple Watch at a special
launch event at the Flint Center in California, US, with the new device featuring a whole
host of health and fitness-related functions.
news •
10 Sep 2014
Be it sleeping in or skipping the gym, everyone wishes they could kick those bad
habits that hurt productivity and prevent physical activity. Now, a new wearable
is bidding to not just track activity, but use pain and shame to ensure users
have no choice but to reach their goals.
news •
12 Aug 2014
The Child Protection in Sport Unit is turning its attention to helping the leisure sector put safeguards in place
HCM issue 8 2014
Ray Algar reports on the GoodGym initiative, where the act of running is given a valuable social purpose
HCM issue 7 2014
As the wearable tech market heats up with firms like Apple, Samsung and
Google at the centre of a battle for supremacy, the latest figures from mobile
research firm Flurry show that consumer appetite for fitness apps shows no sign
of abating.
news •
24 Jun 2014
The 2014 Wimbledon tennis championship has kicked off today with a number of
technological innovations which are set to improve the way "digital fans"
(spectators with mobile devices) engage with the action.
news •
23 Jun 2014
Gymtopia, Hukka, Finland, squash balls, therapeutic blankets, autistic, autism
HCM issue 6 2014
The launch of Gladstone's mobile booking app at Edinburgh Leisure sites has brought great benefits to both customers and staff
HCM issue 6 2014
Clubs that ignore the tech trend will increasingly lose out. It's time to reinvent ourselves to ensure we remain relevant, says Kate Cracknell
HCM issue 6 2014
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Fitronics develop effective, user-friendly software for the sport, health and fitness industry to improve member ...