Recognising the growing importance of wellness to travellers, Hilton has partnered with Calm – a leading global app for sleep, meditation and relaxation – to promote holistic wellbeing throughout the customer journey.

Peloton, which announced a major rebrand in May is also relaunching into the B2B market as Peloton for Business, which it says will offer "a unified portfolio of B2B wellbeing solutions for enterprise clients".

Equinox’s head of spa services says wellness is a big focus for the fitness brand