The MD of Active Insight says the sector can use data to deliver more powerful member experiences and outcomes

The Everything App has launched aimed at getting UK health workers and their families active with on-demand, live-streamed and in-person fitness and wellbeing activities.

Active Insight’s Julie Allen talks us through the results of the UK’s Moving Communities Customer Experience Survey.

The director of special projects for 4Global talks about the European DataHub and taking the company into the US market

The team at industry research outfit, Active Insight, celebrate 25 years of advisory work and outline their succession plan to Kate Cracknell

New research explores over a decade of membership sales to uncover insights that can help operators attract and retain more members

Landmark research from Les Mills reveals the vital interventions required to set new members up for success and keep them coming back for more

Director at Active Insight, Mike Hill, reports on the seven core findings from the Customer Service Survey which collected data from 184 local authorities

From in-app communications to AI-created workout plans, health club management software providers discuss their latest innovations

Dealing with attrition can be the key to success for operators, according to new research that provides actionable insights

Many people living in rural areas are missing out on fitness. What can the public and private sectors do to broaden their customer reach?

With the sector’s widespread view that the UK government’s new physical activity and sport strategy lacks vision, Martyn Allison dissects the finer details, while industry thought leaders also comment

Why pay for a membership and not use it? A joint investigation by HCM and Active Insights explores a question that has never been answered, as Julie Allen reports

New research from HCM and Active Insight has established the reasons people join health clubs and don’t attend and the majority are good news, says Liz Terry