As Xponential buys two new brands, Kate Cracknell talks to the CEO about keeping the portfolio on track and optimising the opportunity

Xponential Fitness is expanding the selection of digital workouts it provides to Lululemon Studio, increasing the number of branded workouts on the retailer's digital fitness platform.

Xponential Fitness is launching its digital platform, Xponential+, on all LG Electronics Smart TVs globally.

Lululemon has released a new digital service, Lululemon Studio, for which the prerequisite to join is owning a Mirror fitness screen.

Xponential Fitness has entered a five-year licensing agreement with Princess Cruises that gives guests access to its boutique fitness classes and workout channel, XPlus. The tie-up is managed by OneSpaWorld and also launches Xponential’s first corporate wellbeing offering, which provides subscription platform XPass to 30,000 employees at a discounted rate.

Fitness franchise companies are making deals and reporting brisk business. Kath Hudson finds out more

Xponential Fitness has launched X Pass, a package that allows subscribers to book classes across its entire portfolio of brands, essentially aggregating its own portfolio.

The industry catalyst has released a new book: Building a Badass Boutique

The founder of Xponential Fitness, Anthony Geisler, discusses the secrets behind his success, and tells us why franchising is key to crushing the big box chains