We talk to Rob Waldron and Eddie Swinnen about how APAC’s Fitness and Lifestyle Group is investing in tech innovation across the business

The increasing popularity of streaming services and wireless earbuds – along with the introduction of 5G connectivity and artificial intelligence (AI)-enabled devices – are set to drive revenues in the US consumer tech industry to a record $422bn during 2020.

Sports business leaders in the UK believe that the advent of 5G is likely to drive change and create new experiences in the sports sector – more than any other technology currently in the pipeline.