PT Academy, Europe’s leading and largest fitness education company, is joining forces with world leader in body composition monitoring equipment Tanita to develop an unprecedented body composition course.

The first course of its kind and available exclusively to qualified PTs, the programme helps fitness professionals lead the pack in applying an innovative approach in helping their clients reach their ultimate health and fitness potential. Alongside learning how to build body composition analysis into their business plan and positively impacting recruitment and retention.

Combining Tanita’s extensive expertise and leadership in providing body composition technology equipment and PT Academy’s innovative approach in creating the new wave of elite PTs, the course will provide PTs and fitness professionals with knowledge, skills and edge to take their client’s progression to the next level.

Tracking body composition has garnered massive interest in recent years, in particular within the fitness industry and the technology is now prevalent in hundreds of facilities.

Through accurate measurement and tracking of changes in fat, muscle and water, health and fitness professionals can provide effective interventions for the success of a training or nutritional programme for themselves and their clients.

Understanding how the technology works and the importance of metrics such as these in the process of achieving one’s goals is paramount to developing the ideal body composition for your health, fitness or sport.

This exclusive course covers all elements of body composition analysis, from how the technology works to how you can utilise the many clinical and medical applications with a range whole of clients.
 
PT Academy focuses on providing expert education to PTs and is the only fitness education company to use active PTs as part of its delivery team. Tanita will work with PT Academy to extend its scientific approach to body composition testing with leading-edge science.

Simon Wilkinson, sport and fitness lead for Tanita said: “Body composition analysis is now more prevalent than ever within the fitness industry, but the knowledge of how the technology works and how to get the most out of it as a health and fitness professional, is limited within the sector.

“Tanita wanted to work with another world-leading provider to develop a comprehensive and thought-provoking and accessible course for all the health and fitness industry.”

Adam Kiani, founder and CEO of PT Academy, commented: “Personal training is about education, motivation and achievement – once you understand your client’s body you can work smarter, not harder, to get the best results with the right exercise and nutrition.

“We’re committed to being pioneers in personal training and Tanita’s body composition science and related testing is a massive step forward in first-class training.”

For further information contact [email protected] or [email protected]

The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.

At Tanita we’ve been using this term for some time to describe those gym members where perhaps the aesthetics of fitness are not the main motivator, instead consumers are more interested in health benefits.

They’ve often been the most difficult to engage with, as they largely have quite vague reasons to join and retaining them can be challenging.

Body composition technology and the wide range of health data available such as muscle, fat, visceral fat, water and metabolic age has been utilised for a long time as an essential tool to facilitate engagement with this gym member demographic.

Focusing on the different areas of ‘health’ motivates these members and when they can monitor and track their improvements in these areas, they remain members for longer.

What strategies do you have in place to hit your January new member targets?

Body composition assessments with Tanita Europe B.V. – the worldwide leader in health monitoring – are a proven method of attracting and retaining members.

"To attract and retain members in 2022, focus on health," Simon Wilkinson adds, Tanita's fitness & sport lead/technical rep UK.

What are the benefits?
– Show prospective new members more about their health than they’ve ever seen before!

– Evidence your value immediately!

– Personalise your discussions with members about their health and activity!
– 'Free' health assessments for all new starters in January!

The possibilities with Tanita go on and on, speak with us today about how your health and fitness facility can benefit.

Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013 to help more people achieve tangible fitness results.

In 2018, the organisation built a purpose-based gym dedicated to this goal, where members have a variety of different systems – each with a defined process –to choose from to help them achieve their desired goal.

An integral part of these systems is the Tanita Body Composition Analyser which allows members to measure and understand their progress.

It’s one of the essential parts of the gym’s Code Premier Membership and is designed for health seekers who may be active elsewhere but visit Code specifically for the Tanita measurement system and to receive advice, coaching and motivation.

“The Tanita scales are not only brilliant for monitoring progress but are also great for a conversation starter on a variety of things,” comments McClory, “by having so much information from a quick analysis we can focus on different things with different people.”

Different pieces of information can be taken from the results of the analysis and can be focused on depending on what the desired result is.

“We tend to use five main pieces of information for each of our systems,” McClory says, “for example, for our Good Health Membership we focus on metabolic age, visceral fat, phase angle, muscle mass and body fat percentage.”

The Tanita Body Composition Analyser gives you the opportunity to target a market that many would view as not your traditional gym members.

“Our health membership and analysis attract members whose sole focus is improving health, which has helped us grow and develop as a business. It allows us to stand out as a gym that offers and delivers a far more personalised solution to a variety of different problems.

“For example, members on our Health Membership package love seeing all the results change but especially the metabolic age one. No one in their forties wants to see their metabolic age in the sixties but they love it when it starts to come down and even more so when they get the age below their actual age!

“The scales open different revenue potentials including one-off uses, regular monthly check-ins and incorporating them into your gym memberships. We offer all three and we’ve seen a significant improvement in compliance and retention off the back of it.

“We chose Tanita because they are at the forefront of this technology. I’d highly recommend them to any gym owners as they are extremely professional and supportive with everything we’ve needed.”