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Wattbike: indoor bikes, power data, FTP testing, Submax Test| @FitTechGlobal company profile
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Gold COMPANY PROFILE

Wattbike

Contact  |  Updates
Wellfit Dubai
Wellfit Dubai / Wattbike
Mykonos Performance
Mykonos Performance / Wattbike
Wattbike Hub+
Wattbike Hub+ / Wattbike
About us
Multiple decades of elite training know-how distilled into the world’s best indoor bike trainers. Wattbike’s mission is to improve the fitness and performance of every athlete in the world. That’s why Wattbike is chosen by the world’s top sporting teams, elite athletes, coaches, plus hundreds of health clubs and fitness centres across the globe. No other indoor trainer measures every pedal stroke and revolution more precisely, giving riders instant insights to get the most from their workouts, testing, rehabilitation programmes, and more.

Background

Wattbike was born more than 20 years ago with one goal - to create the ultimate indoor training bike and unlock new levels of performance.
The first Wattbike launched in 2008 in partnership with British Cycling. That same year, Team GB won 60% of the cycling gold medals at the Beijing Olympics.
Constant innovation in technology and design has led to Wattbike being the gold standard for indoor training, used by elite and amateur athletes alike in the pursuit of improved performance.


USPs
Wattbikes give members access to powerful and unique fitness and performance insights that no other gym equipment can give, from accurate power data to pedal technique tracking and left vs right power balance. It is the ultimate training and fitness testing tool.
Benchmarking and testing is an essential part of delivering effective member training experiences. Testing allows members to measure their fitness, provide motivation and personalise workouts for their fitness level. With unrivalled, independently verified accuracy, repeatability and ease of use, Wattbikes have built-in testing protocols that allow for a variety of tests from peak power to endurance-based FTP testing.
One of the most frequently used tests is the Health Assessment Submax Test, which gives users their Cardio Respiratory Fitness (CRF) score. This CRF score provides a predicted VO2max to highlight current health and fitness benchmarks. The score allows members to assess their fitness compared to their age and sex peer groups adding a layer of motivation.
Once completed, members will be provided with personalised training zones and a recommended training plan for their fitness level.

case study: WELLFIT, THE GYM CHAIN TAKING DUBAI BY STORM, PARTNERS WITH WATTBIKE
Wellfit, a UAE-based start-up offering vast, world-class fitness facilities and amenities is taking the region by storm, with sights set to become the region’s biggest fitness brand.

A TRAILBLAZER IN UAE FITNESS

With a dedication to provide next-level member experiences, embracing each individual’s fitness stories and providing a comprehensive array of sports and leisure activities to cater each and every individual, of all ages and abilities, Wellfits’ large venues facilitate free access to top trainers, technology to monitor, track and measure performance whilst ensuring there is never the frustration of having to wait for available machines or spots in its signature classes.

BEST IN CLASS EXPERIENCE AND EQUIPMENT

Joining the rapidly expanding portfolio of sites, its new flagship club, Wellfit Madar, sets a new standard for fitness and wellness in Aljada, Sharjah. Madar incorporates an impressive 65,000 sq ft training space and boasts state-of-the-art equipment including Wattbike Pros.

On the decision to partner with Wattbike, Gareth Jones, COO Wellfit explains: “As a keen cyclist myself, and Dubai being a very proactive place with a buzz of triathlon clubs, cycle tracks and a passion for the sport of cycling, I was keen to get performance bikes on our gym floor.”

”Wattbikes are simply the best.” Gareth Jones, COO, Wellfit.

“Wattbikes are simply the best. There’s a reason they are the bike of choice for so many top athletes and professional teams and for us, the fact that they are durable and powerless means they can be easily moved around our athletics performance training area where we have created an area for all powerless and functional equipment, allowing the members complete flexibility over how they train.”

PARTNERING FOR THE FUTURE

Rapidly establishing itself as the UAE’s premier fitness and wellness brand, when it opened, Wellfit Madar became the brands third large-scale hub, following two already existing vast health clubs in Dubai, Wellfit JVC (Jumeirah Village Circle which spans 75,000 st ft as well as Wellfit Meydan which is 50,000 sq ft.

Looking ahead to the future, Wellfit hopes to continue its partnership with Wattbike across its other clubs. “Wattbike is the perfect fit for our offering. The plan is to implement them into more of our clubs.” Jones continues. “For example, we have a 65,000 sq ft club right by an outdoor cycling track that covers 8km. We already have a triathlon club based there so in the future, I can already see how having the Wattbikes could support the club and aim to get both amateurs and professional cyclists into the facility.”

PROMOTING ACTIVE LIVING FOR ALL

Wellfits mission is to enable healthy and active lifestyles for all by providing a hub which offers an extensive support system that not only motivates people to live healthier lives, but also supports them along this journey.

“We run around 300 classes per week, from HIIT, martial arts and Yoga, through to Spin or even Lifting classes for kids. We truly do pride ourselves on offering something for everyone and believe that training with like minded people will encourage people to come back from more, time and time again, building that real community spirit.

“We ensure we have something within our facilities for everyone, aiming to get all of our members living a more active lifestyle.”
Jones concludes. “Our proposition is to provide the very best equipment in order to offer leading member experiences, all within a world-class environment. This ethos is woven into the very design of each of our clubs, and into every equipment decision we so carefully make.”

To find out more, visit www.wellfit.me.
Wellfit, Dubai / Wattbike
case study: MYKONOS PERFORMANCE REVOLUTIONIZES THE ATHLETE RETREAT CONCEPT WITH WORLD-CLASS RESORT
Mykonos Performance stands as a premium destination, offering top-tier training, rehabilitation, and performance amenities within a picturesque backdrop that boasts panoramic views of the Aegean Sea. Serving as a home away from home for athletes and fitness enthusiasts worldwide, it provides an ideal environment to elevate performance, all while ensuring a stylish and comfortable experience.

Founded in 2016, and run by practitioners with a specialisation in sports-specific exercise, this premier facility warmly welcomes elite athletes from across the globe. It redefines the concept of warm-weather, off-season training, and rehabilitation, setting new standards in the industry.

WARM WEATHER TRAINING CONCEPT

Jordan Demetriou, Head of Performance at Mykonos Performance explains; “My professional journey began in the UK, specialising in elite football as a Sports Physiotherapist, Rehabilitation and Performance coach. The vision of establishing a warm-weather training concept has long been an aspiration, driven by the increasing demand among elite athletes to optimise performance year-round, including during the off-season.

“I envisioned that this location would provide an ideal blend of a vacation setting for athletes, while also allowing them to focus wholeheartedly on their training requirements, whether performance-driven or rehabilitation-focused. The rapid growth of Mykonos Performance has turned it into a globally recognized concept for off-season training. During each summer season, we consistently host 90-100 athletes, marking a testament to the success and appeal of our unique approach.”

Building on the success of the initial launch, Mykonos Performance expanded its offering to include a wellness boutique hotel, Charisma, within the same complex. This evolution aims to provide a comprehensive 360-degree experience for not only elite athletes but also for fitness enthusiasts. While there is increased traffic of elite athletes from May to July during the offseason, the resort has now become a sought-after destination for a diverse range of individuals, including creatives, wellness enthusiasts, and holidaymakers throughout the entire summer season.

“NOTHING COMES CLOSE TO THE WATTBIKE…”

Mykonos Performance purpose-built gym boasts state-of-the-art training facilities equipped with a diverse range of leading fitness equipment, featuring a mix of Wattbike Pros, Trainers, and Nucleus. As Jordan explains, "Having extensive experience with Wattbike in the elite sports sector, I can confidently say that nothing rivals Wattbike in terms of accurate testing, immediate feedback, comfort, durability, and the authentic feel of a real ride. It stands out as an exceptionally impressive training tool and is essential to our training approach. “Nothing comes close to Wattbike when it comes to accurate testing, immediate feedback, comfort, durability and the real-ride feel.”
- Jordan Demetriou, Head of Performance, Mykonos Performance


“The Wattbike proves immensely beneficial for athletes, particularly in rehabilitation or off-feet conditioning. It allows athletes to minimise leg impact while still focusing on enhancing their cardiovascular ability.”

HIGH PROFILE ATHLETES

Having worked extensively within elite sports, the team has cultivated trust among visiting athletes and their teams. This trust has resulted in ongoing business opportunities driven by the powerful word-of-mouth referrals within the extensive network of elite sports.

Mykonos Performance has been the choice of elite athletes from some of the world's most prominent teams. Notable individuals who have used the facilities include Manuel Neuer, Alphonso Davies, Jamal Musiala, and Jerome Boateng from Bayern Munich, as well as NBA Miami Heat player Jimmy Butler. Additionally, we've had the privilege of welcoming Eduardo Camavinga from Real Madrid and Manchester City players Jack Grealish and Jeremy Doku.

“In particular, Manuel Neuer left a lasting impression with his remarkable performance on the Wattbike," Demetriou remembers. "He engaged in lengthy, challenging Wattbike sessions lasting 35-40 minutes, all the while maintaining a perfect 50/50 distribution across his right and left leg output. It's an extraordinary feat; I've witnessed individuals sustain this balance for perhaps a minute, but never over an extended session!”

PERSONALISATION IN PROGRAMMING

Mykonos Performance takes pride in avoiding a one-size-fits-all approach to treatment. The success of its methodology lies in comprehending the unique physiological needs of each athlete in advance and tailoring a personalized program specifically crafted to suit the individual.

The team envisions expanding the Mykonos Performance and Charisma Wellness Resort model to additional locations, including residential areas. This expansion aims to offer a more frequent opportunity for clients to use the facilities regularly, providing an accessible and consistent experience.

To find out more about Mykonos Performance visit www.mykonosperformance.com or www.charisma.world
Mykonos Performance revolutionizes the athlete retreat concept / Wattbike
case study: WATTBIKE LAUNCHES HUB+
WATTBIKE LAUNCHES HUB+, A PREMIUM VERSION OF ITS APP WITH ADVANCED PERSONALISATION AND AN INDUSTRY-FIRST ‘WORKOUT BUILDER’

Wattbike, leaders in indoor cycling, has launched Hub+, a premium subscription version of its app that promotes greater personalisation for a more customised workout experience, seamless integration with third-party apps and new, exclusive training content curated by leading athletes, sports scientists and innovative research.

Introducing an industry-first functionality, Hub+ incorporates the ‘Workout Builder’ feature, a user-friendly, powerful tool designed with a seamless ‘drag-and-drop’ option in which users, coaches or personal trainers can configure their own workouts in seconds by selecting from a range of segment blocks in-app.

Duncan Bradley, Chief Product & Brand Officer at Wattbike, said: “We know our customers are intrinsically motivated to achieve their fitness goals. Performance is personal, whether it's about professional achievement, fitness goals or taking care of mental health or rebuilding strength after injury. With the launch of Hub+, we are helping our customers achieve those goals with more control of their training.”

One of the most innovative features in Hub+, is the ability to share custom workouts with other Hub+ users. Workouts can be shared via the user’s preferred channel (such as WhatsApp, email, SMS, Airdrop) allowing the increased connectivity between users, coaches, personal trainers or members. A workout export feature then provides users the flexibility to complete their custom workouts via other third-party apps or a bike computer outdoors.

From a commercial perspective, Hub+ subscriptions can be packaged for operators, independent gyms, studios, coaches and personal trainers in order to provide members with bespoke club workouts, extra training content, challenges and individualised member sessions at just the touch of a button, helping clubs to personalise content effectively to meet differing goals and abilities.

Andy McCorkell, Wattbike Head of Product, said: “The new tools that Hub+ gives our users is what they’ve asked for and more. Wattbike has once again proven that we are the ones to beat when it comes to the most user-friendly but powerful indoor training solutions - and this is only the beginning of the exciting developments that we’re working on for our new subscription model.”

The Wattbike Hub+ app is available now and is compatible with iOS and Android devices. Wattbike users will be able to access Hub+ free for 30 days to trial the features and to find out how they can improve their performance.

While the original Wattbike Hub remains free, Hub+ will be available as a subscription option alongside, at £7.99 per month or £79.99 annually and significantly expands its scope.

For more information please visit https://wattbike.com/pages/wattbike-hub-app or contact [email protected]
Wattbike Hub+ / Wattbike
Plans for the next 12 months
The next year is a really exciting time for Wattbike with significant investment into the Wattbike Hub training platform. Personalised performance is our number one priority to give clients and users a unique training experience and give them the tools they need to achieve their goals.
Key personnel
Tom Crampton, head of commercial
Steve Marshall, uk sales manager
Kat O'Sullivan, northern sales manager
Marcus Partridge, southern sales manager
Key customers
All major Health and Fitness operators across the country such as Third Space, David Lloyd, Virgin Active and many more.
All Elite Sport training centres, military, rehabilitation and sports science use Wattbikes heavily.
Testimonial
“Our approach when it comes to gym design and equipment is to always seek the best-in-class options for our members. We want our members to use the best treadmills, the best Olympic lifting bars, the best strength machines and the best bikes on the market.

“With Wattbike’s experience and exposure in the highest levels of elite sport all over the World, it was an obvious choice for us to have the Wattbikes as our bike of choice for Third Space.”
– Rob Beale, fitness director, Third Space
“Wattbikes are simply the best. There’s a reason they are the bike of choice for so many top athletes and professional teams and for us, the fact that they are durable and powerless means they can be easily moved around our athletics performance training area where we have created an area for all powerless and functional equipment, allowing the members complete flexibility over how they train.”
– Gareth Jones, COO, Wellfit.
“Nothing comes close to Wattbike when it comes to accurate testing, immediate feedback, comfort, durability and the real-ride feel.

“The Wattbike proves immensely beneficial for athletes, particularly in rehabilitation or off-feet conditioning. It allows athletes to minimise leg impact while still focusing on enhancing their cardiovascular ability.”
– Jordan Demetriou, head of performance, Mykonos Performance
updates & press releases
07 Jun 2024
Wattbike announced as approved supplier for Lift Brands in new global agreement
Wattbike, leaders in indoor cycling, have been announced in a new global agreement as an approved supplier for Lift Brands, parent brand to Snap Fitness.

Lift Brands is an international franchise organisation and leading innovator in the fitness industry, striving to create meaningful experiences that help create the foundation for physical and mental wellness.

Discussing the announcement, Ty Menzies, CEO, Lift Brands explains: “Each company in our portfolio prides itself on offering unique experiences for its members and we ensure that every supplier we recommend equally delivers its service to the highest standards.”

“Snap Fitness boasts over 1,000 clubs worldwide, offering the most inclusive, supportive experience regardless of level whilst also providing the latest technology innovations and guidance. Wattbike is a leader in its field, with unrivalled technology, product innovation, education and expertise, making it the perfect partner for our franchisees.”

Franchisees will now be able to purchase world-class indoor bike options from the Wattbike portfolio, with real ride technology and unrivalled accuracy, including the Wattbike AtomX and Wattbike Pro/Trainer.

With ground-breaking design and cutting-edge technology, the Wattbike AtomX smart bike boasts a feature-filled, high-definition Performance Touchscreen for a range of workouts and challenges, along with integrated digital shifters for the most realistic ride. The Wattbike Pro/Trainer, the original pioneer and the industry’s first-ever air bike, is the ideal training tool for interval sessions, performance testing and rehabilitation.

Tom Crampton, Head of Commercial at Wattbike adds: “Lift Brands are a rapidly growing company, and with it, Snap Fitness sites are expanding quickly. We’re excited to announce this global agreement and are looking forward to supporting the portfolio of franchisees in the future.”

The agreement started in April 2024 and runs annually on a rolling contract. To find out more, visit www.wattbike.com or www.liftbrands.com
Franchisees will now be able to purchase world-class indoor bike options from the Wattbike portfolio Credit: Wattbike
23 May 2024
EXOS adds Wattbike to its supplier list
Wattbike, leaders in indoor cycling, is proud to announce that wattbike is now included as an official supplier with Exos, global experts in human performance and corporate wellbeing solutions.

This agreement sees Wattbike added to the Exos network as an official supplier and comes at a time of continued U.S. growth for the indoor bike specialists.

Tom Crampton, Head of Commercial, Wattbike explains, “Wattbike has been established in the U.S. for over a decade, supplying elite sports teams across the NFL, NHL and NBA, D1 Colleges and military outfits via our distributor, Woodway.

We are now starting to expand our U.S. focus. We launched our direct-to-home business last year and this is our first direct agreement with a U.S. operator. With Exos, we see an alignment of goals; both Wattbike and Exos work to unlock new levels of performance, from a corporate wellness level right the way through to the world stage of professional athletes with evidence-based and science-backed methods that reveal the potential in everybody.”

Exos prides itself on a holistic, results-driven programming approach to health, and is a trusted workplace wellbeing partner for Fortune 100 companies, military operators, elite sports teams, and world champions.

Phil Cole, Vice President, Design and Development, Exos adds: “We have been aware of Wattbike for a long time as a trusted performance training tool and we are excited to include them in as a part of our official supplier list.”
Wattbike has been added to the Exos network as an official supplier Credit: Wattbike
27 Feb 2024
Wattbike launches Hub+, a premium version of its app with advanced personalisation and an industry-first ‘workout builder’
Wattbike, leaders in indoor cycling, has launched Hub+, a premium subscription version of its app that promotes greater personalisation for a more customised workout experience, seamless integration with third-party apps and new, exclusive training content curated by leading athletes, sports scientists and innovative research.

Introducing an industry-first functionality, Hub+ incorporates the ‘Workout Builder’ feature, a user-friendly, powerful tool designed with a seamless ‘drag-and-drop’ option in which users, coaches or personal trainers can configure their own workouts in seconds by selecting from a range of segment blocks in-app.

Duncan Bradley, Chief Product & Brand Officer at Wattbike, said: “We know our customers are intrinsically motivated to achieve their fitness goals. Performance is personal, whether it's about professional achievement, fitness goals or taking care of mental health or rebuilding strength after injury. With the launch of Hub+, we are helping our customers achieve those goals with more control of their training.”

One of the most innovative features in Hub+, is the ability to share custom workouts with other Hub+ users. Workouts can be shared via the user’s preferred channel (such as WhatsApp, email, SMS, Airdrop) allowing the increased connectivity between users, coaches, personal trainers or members. A workout export feature then provides users the flexibility to complete their custom workouts via other third-party apps or a bike computer outdoors.

From a commercial perspective, Hub+ subscriptions can be packaged for operators, independent gyms, studios, coaches and personal trainers in order to provide members with bespoke club workouts, extra training content, challenges and individualised member sessions at just the touch of a button, helping clubs to personalise content effectively to meet differing goals and abilities.

Andy McCorkell, Wattbike Head of Product, said: “The new tools that Hub+ gives our users is what they’ve asked for and more. Wattbike has once again proven that we are the ones to beat when it comes to the most user-friendly but powerful indoor training solutions - and this is only the beginning of the exciting developments that we’re working on for our new subscription model.”

The Wattbike Hub+ app is available now and is compatible with iOS and Android devices. Wattbike users will be able to access Hub+ free for 30 days to trial the features and to find out how they can improve their performance.

While the original Wattbike Hub remains free, Hub+ will be available as a subscription option alongside, at £7.99 per month or £79.99 annually and significantly expands its scope.

For more information please visit https://wattbike.com/pages/wattbike-hub-app or contact [email protected].
Wattbike, leaders in indoor cycling, has launched Hub+ Credit: Wattbike
27 Feb 2024
Mykonos Performance revolutionizes the athlete retreat concept with world-class resort
Mykonos Performance stands as a premium destination, offering top-tier training, rehabilitation, and performance amenities within a picturesque backdrop that boasts panoramic views of the Aegean Sea. Serving as a home away from home for athletes and fitness enthusiasts worldwide, it provides an ideal environment to elevate performance, all while ensuring a stylish and comfortable experience.

Founded in 2016, and run by practitioners with a specialisation in sports-specific exercise, this premier facility warmly welcomes elite athletes from across the globe. It redefines the concept of warm-weather, off-season training, and rehabilitation, setting new standards in the industry.

Warm weather training concept

Jordan Demetriou, Head of Performance at Mykonos Performance explains; “My professional journey began in the UK, specialising in elite football as a Sports Physiotherapist, Rehabilitation and Performance coach. The vision of establishing a warm-weather training concept has long been an aspiration, driven by the increasing demand among elite athletes to optimise performance year-round, including during the off-season.I envisioned that this location would provide an ideal blend of a vacation setting for athletes, while also allowing them to focus wholeheartedly on their training requirements, whether performance-driven or rehabilitation-focused. The rapid growth of Mykonos Performance has turned it into a globally recognized concept for off-season training. During each summer season, we consistently host 90-100 athletes, marking a testament to the success and appeal of our unique approach.”

Building on the success of the initial launch, Mykonos Performance expanded its offering to include a wellness boutique hotel, Charisma, within the same complex. This evolution aims to provide a comprehensive 360-degree experience for not only elite athletes but also for fitness enthusiasts. While there is increased traffic of elite athletes from May to July during the offseason, the resort has now become a sought-after destination for a diverse range of individuals, including creatives, wellness enthusiasts, and holidaymakers throughout the entire summer season.

Mykonos Performance purpose-built gym boasts state-of-the-art training facilities equipped with a diverse range of leading fitness equipment, featuring a mix of Wattbike Pros, Trainers, and Nucleus. As Jordan explains, "Having extensive experience with Wattbike in the elite sports sector, I can confidently say that nothing rivals Wattbike in terms of accurate testing, immediate feedback, comfort, durability, and the authentic feel of a real ride. It stands out as an exceptionally impressive training tool and is essential to our training approach. The Wattbike proves immensely beneficial for athletes, particularly in rehabilitation or off-feet conditioning. It allows athletes to minimise leg impact while still focusing on enhancing their cardiovascular ability.”

High profile athletes

Having worked extensively within elite sports, the team has cultivated trust among visiting athletes and their teams. This trust has resulted in ongoing business opportunities driven by the powerful word-of-mouth referrals within the extensive network of elite sports.

Mykonos Performance has been the choice of elite athletes from some of the world's most prominent teams. Notable individuals who have used the facilities include Manuel Neuer, Alphonso Davies, Jamal Musiala, and Jerome Boateng from Bayern Munich, as well as NBA Miami Heat player Jimmy Butler. Additionally, we've had the privilege of welcoming Eduardo Camavinga from Real Madrid and Manchester City players Jack Grealish and Jeremy Doku.

“In particular, Manuel Neuer left a lasting impression with his remarkable performance on the Wattbike," Demetriou remembers. "He engaged in lengthy, challenging Wattbike sessions lasting 35-40 minutes, all the while maintaining a perfect 50/50 distribution across his right and left leg output. It's an extraordinary feat; I've witnessed individuals sustain this balance for perhaps a minute, but never over an extended session!”

Personalisation in programming

Mykonos Performance takes pride in avoiding a one-size-fits-all approach to treatment. The success of its methodology lies in comprehending the unique physiological needs of each athlete in advance and tailoring a personalized program specifically crafted to suit the individual.

The team envisions expanding the Mykonos Performance and Charisma Wellness Resort model to additional locations, including residential areas. This expansion aims to offer a more frequent opportunity for clients to use the facilities regularly, providing an accessible and consistent experience.

To find out more about Mykonos Performance visit www.mykonosperformance.com or www.charisma.world
Mykonos Performance stands as a premium destination Credit: Wattbike
27 Feb 2024
Wellfit, the gym chain taking Dubai by storm, partners with Wattbike
Wellfit, a UAE-based start-up offering vast, world-class fitness facilities and amenities is taking the region by storm, with sights set to become the region’s biggest fitness brand.

A trailblazer in UAE fitness

With a dedication to provide next-level member experiences, embracing each individual’s fitness stories and providing a comprehensive array of sports and leisure activities to cater each and every individual, of all ages and abilities, Wellfits’ large venues facilitate free access to top trainers, technology to monitor, track and measure performance whilst ensuring there is never the frustration of having to wait for available machines or spots in its signature classes.

Best in class experience and equipment

Joining the rapidly expanding portfolio of sites, its new flagship club, Wellfit Madar, sets a new standard for fitness and wellness in Aljada, Sharjah. Madar incorporates an impressive 65,000 sq ft training space and boasts state-of-the-art equipment including Wattbike Pros.

On the decision to partner with Wattbike, Gareth Jones, COO Wellfit explains: “As a keen cyclist myself, and Dubai being a very proactive place with a buzz of triathlon clubs, cycle tracks and a passion for the sport of cycling, I was keen to get performance bikes on our gym floor.”

“Wattbikes are simply the best. There’s a reason they are the bike of choice for so many top athletes and professional teams and for us, the fact that they are durable and powerless means they can be easily moved around our athletics performance training area where we have created an area for all powerless and functional equipment, allowing the members complete flexibility over how they train.”

Partnering for the future

Rapidly establishing itself as the UAE’s premier fitness and wellness brand, when it opened, Wellfit Madar became the brands third large-scale hub, following two already existing vast health clubs in Dubai, Wellfit JVC (Jumeirah Village Circle which spans 75,000 st ft as well as Wellfit Meydan which is 50,000 sq ft.

Looking ahead to the future, Wellfit hopes to continue its partnership with Wattbike across its other clubs. “Wattbike is the perfect fit for our offering. The plan is to implement them into more of our clubs.” Jones continues. “For example, we have a 65,000 sq ft club right by an outdoor cycling track that covers 8km. We already have a triathlon club based there so in the future, I can already see how having the Wattbikes could support the club and aim to get both amateurs and professional cyclists into the facility.”

Promoting active living for all

Wellfits mission is to enable healthy and active lifestyles for all by providing a hub which offers an extensive support system that not only motivates people to live healthier lives, but also supports them along this journey.

“We run around 300 classes per week, from HIIT, martial arts and Yoga, through to Spin or even Lifting classes for kids. We truly do pride ourselves on offering something for everyone and believe that training with like minded people will encourage people to come back from more, time and time again, building that real community spirit.”

“We ensure we have something within our facilities for everyone, aiming to get all of our members living a more active lifestyle.” Jones concludes. “Our proposition is to provide the very best equipment in order to offer leading member experiences, all within a world-class environment. This ethos is woven into the very design of each of our clubs, and into every equipment decision we so carefully make.”

To find out more, visit www.wellfit.me

Wellfits’ large venues facilitate free access to top trainers Credit: Wellfit
21 Nov 2023
Wattbike appoints e-commerce specialist Ahmed Khodja as Direct to Consumer Director, to spearhead international growth plans
E-commerce and digital transformation expert Khodja joins the Wattbike team as Direct-to-Consumer (DTC) Director, a brand new role which will see him responsible for setting Wattbike’s global DTC vision by unlocking the potential of the brand. Khodja will be responsible for the transformation of both on and offline consumer experience, through leveraging the tremendous value of Wattbike’s omnichannel foundations and powerful heritage in elite sport.

Khodja joins the Wattbike team with a formidable track record in e-commerce strategy, following a decade working with global manufacturer and online retailer of licensed sportswear, Fanatics. Whilst with Fanatics Khodja worked with the world’s leading sports teams and athletes, and his specialism in e-commerce is especially exciting for the Wattbike team, with this being the most significant area for their global DTC expansion.

It’s a pivotal time for the Wattbike brand as they excitingly look towards expansion and development of the brand globally. Built on the global foundation of commercial and corporate markets - as official supplier to the All Blacks and extensive use in elite sport, 3,000 gyms, BUPA and uniformed services - the DTC sales of the Wattbike Atom smart bike now account for 70% of UK sales. Earlier this year, Wattbike launched the Atom state-wide in the USA and they continue to ramp up marketing activities to raise brand awareness, market share and visibility, as they go into the winter training season.

Khodja will also be supporting the B2B Commercial growth, as the team recently launched distribution of the Wattbike Atom via distributor partners in China, Singapore, Thailand, Japan and Hong Kong.

Khodja said, ‘I’m delighted to be joining the passionate team at Wattbike, and to be taking on such a pivotal role in the brand’s plans for international growth. Wattbike is loved by elite teams and athletes around the world with good reason, their credentials and quality of product setting them well apart from their competitors. I’m very much looking forward to helping shape the brand’s digital future, using my extensive experience of e-commerce and connections within the industry.”

Stephen Loftus, CEO of Wattbike is especially excited about Khodja’s appointment, and he says: “We’re absolutely delighted to welcome Ahmed to the Wattbike team - his depth of experience in e-commerce across international markets and innate understanding of the sports industry means I’m confident that he’ll accelerate our global e-commerce strategy, and take the brand to new audiences and markets. He will support us in our quest to become the world’s leading training platform with ecommerce at the forefront of our strategy, opening the Wattbike brand up to newer audiences to continue to improve the health and performance of fitness enthusiasts across the world.”

The award-winning Wattbike Atom retails at £2,399 and finance options start from £50 per month. For more information please visit https://wattbike.com/products/wattbike-atom
Wattbike appoints e-commerce specialist Ahmed Khodja Credit: Wattbike
Wattbike: featured in HCM and FIT tech magazines
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Address: Nottingham South & Wilford Industrial Estate, , Unit 13, , West Bridgford, Nottingham, Nottinghamshire, NG11 7EP, United Kingdom
Steve Marshall, UK sales manager, Wattbike
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Gold COMPANY PROFILE

Wattbike

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Wellfit Dubai
Wellfit Dubai / Wattbike
Mykonos Performance
Mykonos Performance / Wattbike
Wattbike Hub+
Wattbike Hub+ / Wattbike
About us
Multiple decades of elite training know-how distilled into the world’s best indoor bike trainers. Wattbike’s mission is to improve the fitness and performance of every athlete in the world. That’s why Wattbike is chosen by the world’s top sporting teams, elite athletes, coaches, plus hundreds of health clubs and fitness centres across the globe. No other indoor trainer measures every pedal stroke and revolution more precisely, giving riders instant insights to get the most from their workouts, testing, rehabilitation programmes, and more.

Background

Wattbike was born more than 20 years ago with one goal - to create the ultimate indoor training bike and unlock new levels of performance.
The first Wattbike launched in 2008 in partnership with British Cycling. That same year, Team GB won 60% of the cycling gold medals at the Beijing Olympics.
Constant innovation in technology and design has led to Wattbike being the gold standard for indoor training, used by elite and amateur athletes alike in the pursuit of improved performance.


USPs
Wattbikes give members access to powerful and unique fitness and performance insights that no other gym equipment can give, from accurate power data to pedal technique tracking and left vs right power balance. It is the ultimate training and fitness testing tool.
Benchmarking and testing is an essential part of delivering effective member training experiences. Testing allows members to measure their fitness, provide motivation and personalise workouts for their fitness level. With unrivalled, independently verified accuracy, repeatability and ease of use, Wattbikes have built-in testing protocols that allow for a variety of tests from peak power to endurance-based FTP testing.
One of the most frequently used tests is the Health Assessment Submax Test, which gives users their Cardio Respiratory Fitness (CRF) score. This CRF score provides a predicted VO2max to highlight current health and fitness benchmarks. The score allows members to assess their fitness compared to their age and sex peer groups adding a layer of motivation.
Once completed, members will be provided with personalised training zones and a recommended training plan for their fitness level.

case study: WELLFIT, THE GYM CHAIN TAKING DUBAI BY STORM, PARTNERS WITH WATTBIKE
Wellfit, a UAE-based start-up offering vast, world-class fitness facilities and amenities is taking the region by storm, with sights set to become the region’s biggest fitness brand.

A TRAILBLAZER IN UAE FITNESS

With a dedication to provide next-level member experiences, embracing each individual’s fitness stories and providing a comprehensive array of sports and leisure activities to cater each and every individual, of all ages and abilities, Wellfits’ large venues facilitate free access to top trainers, technology to monitor, track and measure performance whilst ensuring there is never the frustration of having to wait for available machines or spots in its signature classes.

BEST IN CLASS EXPERIENCE AND EQUIPMENT

Joining the rapidly expanding portfolio of sites, its new flagship club, Wellfit Madar, sets a new standard for fitness and wellness in Aljada, Sharjah. Madar incorporates an impressive 65,000 sq ft training space and boasts state-of-the-art equipment including Wattbike Pros.

On the decision to partner with Wattbike, Gareth Jones, COO Wellfit explains: “As a keen cyclist myself, and Dubai being a very proactive place with a buzz of triathlon clubs, cycle tracks and a passion for the sport of cycling, I was keen to get performance bikes on our gym floor.”

”Wattbikes are simply the best.” Gareth Jones, COO, Wellfit.

“Wattbikes are simply the best. There’s a reason they are the bike of choice for so many top athletes and professional teams and for us, the fact that they are durable and powerless means they can be easily moved around our athletics performance training area where we have created an area for all powerless and functional equipment, allowing the members complete flexibility over how they train.”

PARTNERING FOR THE FUTURE

Rapidly establishing itself as the UAE’s premier fitness and wellness brand, when it opened, Wellfit Madar became the brands third large-scale hub, following two already existing vast health clubs in Dubai, Wellfit JVC (Jumeirah Village Circle which spans 75,000 st ft as well as Wellfit Meydan which is 50,000 sq ft.

Looking ahead to the future, Wellfit hopes to continue its partnership with Wattbike across its other clubs. “Wattbike is the perfect fit for our offering. The plan is to implement them into more of our clubs.” Jones continues. “For example, we have a 65,000 sq ft club right by an outdoor cycling track that covers 8km. We already have a triathlon club based there so in the future, I can already see how having the Wattbikes could support the club and aim to get both amateurs and professional cyclists into the facility.”

PROMOTING ACTIVE LIVING FOR ALL

Wellfits mission is to enable healthy and active lifestyles for all by providing a hub which offers an extensive support system that not only motivates people to live healthier lives, but also supports them along this journey.

“We run around 300 classes per week, from HIIT, martial arts and Yoga, through to Spin or even Lifting classes for kids. We truly do pride ourselves on offering something for everyone and believe that training with like minded people will encourage people to come back from more, time and time again, building that real community spirit.

“We ensure we have something within our facilities for everyone, aiming to get all of our members living a more active lifestyle.”
Jones concludes.
“Our proposition is to provide the very best equipment in order to offer leading member experiences, all within a world-class environment. This ethos is woven into the very design of each of our clubs, and into every equipment decision we so carefully make.”


To find out more, visit www.wellfit.me.
Wellfit, Dubai / Wattbike
case study: MYKONOS PERFORMANCE REVOLUTIONIZES THE ATHLETE RETREAT CONCEPT WITH WORLD-CLASS RESORT
Mykonos Performance stands as a premium destination, offering top-tier training, rehabilitation, and performance amenities within a picturesque backdrop that boasts panoramic views of the Aegean Sea. Serving as a home away from home for athletes and fitness enthusiasts worldwide, it provides an ideal environment to elevate performance, all while ensuring a stylish and comfortable experience.

Founded in 2016, and run by practitioners with a specialisation in sports-specific exercise, this premier facility warmly welcomes elite athletes from across the globe. It redefines the concept of warm-weather, off-season training, and rehabilitation, setting new standards in the industry.

WARM WEATHER TRAINING CONCEPT

Jordan Demetriou, Head of Performance at Mykonos Performance explains; “My professional journey began in the UK, specialising in elite football as a Sports Physiotherapist, Rehabilitation and Performance coach. The vision of establishing a warm-weather training concept has long been an aspiration, driven by the increasing demand among elite athletes to optimise performance year-round, including during the off-season.

“I envisioned that this location would provide an ideal blend of a vacation setting for athletes, while also allowing them to focus wholeheartedly on their training requirements, whether performance-driven or rehabilitation-focused. The rapid growth of Mykonos Performance has turned it into a globally recognized concept for off-season training. During each summer season, we consistently host 90-100 athletes, marking a testament to the success and appeal of our unique approach.”

Building on the success of the initial launch, Mykonos Performance expanded its offering to include a wellness boutique hotel, Charisma, within the same complex. This evolution aims to provide a comprehensive 360-degree experience for not only elite athletes but also for fitness enthusiasts. While there is increased traffic of elite athletes from May to July during the offseason, the resort has now become a sought-after destination for a diverse range of individuals, including creatives, wellness enthusiasts, and holidaymakers throughout the entire summer season.

“NOTHING COMES CLOSE TO THE WATTBIKE…”

Mykonos Performance purpose-built gym boasts state-of-the-art training facilities equipped with a diverse range of leading fitness equipment, featuring a mix of Wattbike Pros, Trainers, and Nucleus. As Jordan explains, "Having extensive experience with Wattbike in the elite sports sector, I can confidently say that nothing rivals Wattbike in terms of accurate testing, immediate feedback, comfort, durability, and the authentic feel of a real ride. It stands out as an exceptionally impressive training tool and is essential to our training approach. “Nothing comes close to Wattbike when it comes to accurate testing, immediate feedback, comfort, durability and the real-ride feel.”
- Jordan Demetriou, Head of Performance, Mykonos Performance


“The Wattbike proves immensely beneficial for athletes, particularly in rehabilitation or off-feet conditioning. It allows athletes to minimise leg impact while still focusing on enhancing their cardiovascular ability.”

HIGH PROFILE ATHLETES

Having worked extensively within elite sports, the team has cultivated trust among visiting athletes and their teams. This trust has resulted in ongoing business opportunities driven by the powerful word-of-mouth referrals within the extensive network of elite sports.

Mykonos Performance has been the choice of elite athletes from some of the world's most prominent teams. Notable individuals who have used the facilities include Manuel Neuer, Alphonso Davies, Jamal Musiala, and Jerome Boateng from Bayern Munich, as well as NBA Miami Heat player Jimmy Butler. Additionally, we've had the privilege of welcoming Eduardo Camavinga from Real Madrid and Manchester City players Jack Grealish and Jeremy Doku.

“In particular, Manuel Neuer left a lasting impression with his remarkable performance on the Wattbike," Demetriou remembers. "He engaged in lengthy, challenging Wattbike sessions lasting 35-40 minutes, all the while maintaining a perfect 50/50 distribution across his right and left leg output. It's an extraordinary feat; I've witnessed individuals sustain this balance for perhaps a minute, but never over an extended session!”

PERSONALISATION IN PROGRAMMING

Mykonos Performance takes pride in avoiding a one-size-fits-all approach to treatment. The success of its methodology lies in comprehending the unique physiological needs of each athlete in advance and tailoring a personalized program specifically crafted to suit the individual.

The team envisions expanding the Mykonos Performance and Charisma Wellness Resort model to additional locations, including residential areas. This expansion aims to offer a more frequent opportunity for clients to use the facilities regularly, providing an accessible and consistent experience.

To find out more about Mykonos Performance visit www.mykonosperformance.com or www.charisma.world
Mykonos Performance revolutionizes the athlete retreat concept / Wattbike
case study: WATTBIKE LAUNCHES HUB+
WATTBIKE LAUNCHES HUB+, A PREMIUM VERSION OF ITS APP WITH ADVANCED PERSONALISATION AND AN INDUSTRY-FIRST ‘WORKOUT BUILDER’

Wattbike, leaders in indoor cycling, has launched Hub+, a premium subscription version of its app that promotes greater personalisation for a more customised workout experience, seamless integration with third-party apps and new, exclusive training content curated by leading athletes, sports scientists and innovative research.

Introducing an industry-first functionality, Hub+ incorporates the ‘Workout Builder’ feature, a user-friendly, powerful tool designed with a seamless ‘drag-and-drop’ option in which users, coaches or personal trainers can configure their own workouts in seconds by selecting from a range of segment blocks in-app.

Duncan Bradley, Chief Product & Brand Officer at Wattbike, said: “We know our customers are intrinsically motivated to achieve their fitness goals. Performance is personal, whether it's about professional achievement, fitness goals or taking care of mental health or rebuilding strength after injury. With the launch of Hub+, we are helping our customers achieve those goals with more control of their training.”

One of the most innovative features in Hub+, is the ability to share custom workouts with other Hub+ users. Workouts can be shared via the user’s preferred channel (such as WhatsApp, email, SMS, Airdrop) allowing the increased connectivity between users, coaches, personal trainers or members. A workout export feature then provides users the flexibility to complete their custom workouts via other third-party apps or a bike computer outdoors.

From a commercial perspective, Hub+ subscriptions can be packaged for operators, independent gyms, studios, coaches and personal trainers in order to provide members with bespoke club workouts, extra training content, challenges and individualised member sessions at just the touch of a button, helping clubs to personalise content effectively to meet differing goals and abilities.

Andy McCorkell, Wattbike Head of Product, said: “The new tools that Hub+ gives our users is what they’ve asked for and more. Wattbike has once again proven that we are the ones to beat when it comes to the most user-friendly but powerful indoor training solutions - and this is only the beginning of the exciting developments that we’re working on for our new subscription model.”

The Wattbike Hub+ app is available now and is compatible with iOS and Android devices. Wattbike users will be able to access Hub+ free for 30 days to trial the features and to find out how they can improve their performance.

While the original Wattbike Hub remains free, Hub+ will be available as a subscription option alongside, at £7.99 per month or £79.99 annually and significantly expands its scope.

For more information please visit https://wattbike.com/pages/wattbike-hub-app or contact [email protected]
Wattbike Hub+ / Wattbike
Plans for the next 12 months
The next year is a really exciting time for Wattbike with significant investment into the Wattbike Hub training platform. Personalised performance is our number one priority to give clients and users a unique training experience and give them the tools they need to achieve their goals.
Testimonial
“Our approach when it comes to gym design and equipment is to always seek the best-in-class options for our members. We want our members to use the best treadmills, the best Olympic lifting bars, the best strength machines and the best bikes on the market.

“With Wattbike’s experience and exposure in the highest levels of elite sport all over the World, it was an obvious choice for us to have the Wattbikes as our bike of choice for Third Space.”
– Rob Beale, fitness director, Third Space
“Wattbikes are simply the best. There’s a reason they are the bike of choice for so many top athletes and professional teams and for us, the fact that they are durable and powerless means they can be easily moved around our athletics performance training area where we have created an area for all powerless and functional equipment, allowing the members complete flexibility over how they train.”
– Gareth Jones, COO, Wellfit.
“Nothing comes close to Wattbike when it comes to accurate testing, immediate feedback, comfort, durability and the real-ride feel.

“The Wattbike proves immensely beneficial for athletes, particularly in rehabilitation or off-feet conditioning. It allows athletes to minimise leg impact while still focusing on enhancing their cardiovascular ability.”
– Jordan Demetriou, head of performance, Mykonos Performance
updates & press releases
07 Jun 2024
Wattbike announced as approved supplier for Lift Brands in new global agreement
Wattbike, leaders in indoor cycling, have been announced in a new global agreement as an approved supplier for Lift Brands, parent brand to Snap Fitness.

Lift Brands is an international franchise organisation and leading innovator in the fitness industry, striving to create meaningful experiences that help create the foundation for physical and mental wellness.

Discussing the announcement, Ty Menzies, CEO, Lift Brands explains: “Each company in our portfolio prides itself on offering unique experiences for its members and we ensure that every supplier we recommend equally delivers its service to the highest standards.”

“Snap Fitness boasts over 1,000 clubs worldwide, offering the most inclusive, supportive experience regardless of level whilst also providing the latest technology innovations and guidance. Wattbike is a leader in its field, with unrivalled technology, product innovation, education and expertise, making it the perfect partner for our franchisees.”

Franchisees will now be able to purchase world-class indoor bike options from the Wattbike portfolio, with real ride technology and unrivalled accuracy, including the Wattbike AtomX and Wattbike Pro/Trainer.

With ground-breaking design and cutting-edge technology, the Wattbike AtomX smart bike boasts a feature-filled, high-definition Performance Touchscreen for a range of workouts and challenges, along with integrated digital shifters for the most realistic ride. The Wattbike Pro/Trainer, the original pioneer and the industry’s first-ever air bike, is the ideal training tool for interval sessions, performance testing and rehabilitation.

Tom Crampton, Head of Commercial at Wattbike adds: “Lift Brands are a rapidly growing company, and with it, Snap Fitness sites are expanding quickly. We’re excited to announce this global agreement and are looking forward to supporting the portfolio of franchisees in the future.”

The agreement started in April 2024 and runs annually on a rolling contract. To find out more, visit www.wattbike.com or www.liftbrands.com
Franchisees will now be able to purchase world-class indoor bike options from the Wattbike portfolio Credit: Wattbike
23 May 2024
EXOS adds Wattbike to its supplier list
Wattbike, leaders in indoor cycling, is proud to announce that wattbike is now included as an official supplier with Exos, global experts in human performance and corporate wellbeing solutions.

This agreement sees Wattbike added to the Exos network as an official supplier and comes at a time of continued U.S. growth for the indoor bike specialists.

Tom Crampton, Head of Commercial, Wattbike explains, “Wattbike has been established in the U.S. for over a decade, supplying elite sports teams across the NFL, NHL and NBA, D1 Colleges and military outfits via our distributor, Woodway.

We are now starting to expand our U.S. focus. We launched our direct-to-home business last year and this is our first direct agreement with a U.S. operator. With Exos, we see an alignment of goals; both Wattbike and Exos work to unlock new levels of performance, from a corporate wellness level right the way through to the world stage of professional athletes with evidence-based and science-backed methods that reveal the potential in everybody.”

Exos prides itself on a holistic, results-driven programming approach to health, and is a trusted workplace wellbeing partner for Fortune 100 companies, military operators, elite sports teams, and world champions.

Phil Cole, Vice President, Design and Development, Exos adds: “We have been aware of Wattbike for a long time as a trusted performance training tool and we are excited to include them in as a part of our official supplier list.”
Wattbike has been added to the Exos network as an official supplier Credit: Wattbike
27 Feb 2024
Wattbike launches Hub+, a premium version of its app with advanced personalisation and an industry-first ‘workout builder’
Wattbike, leaders in indoor cycling, has launched Hub+, a premium subscription version of its app that promotes greater personalisation for a more customised workout experience, seamless integration with third-party apps and new, exclusive training content curated by leading athletes, sports scientists and innovative research.

Introducing an industry-first functionality, Hub+ incorporates the ‘Workout Builder’ feature, a user-friendly, powerful tool designed with a seamless ‘drag-and-drop’ option in which users, coaches or personal trainers can configure their own workouts in seconds by selecting from a range of segment blocks in-app.

Duncan Bradley, Chief Product & Brand Officer at Wattbike, said: “We know our customers are intrinsically motivated to achieve their fitness goals. Performance is personal, whether it's about professional achievement, fitness goals or taking care of mental health or rebuilding strength after injury. With the launch of Hub+, we are helping our customers achieve those goals with more control of their training.”

One of the most innovative features in Hub+, is the ability to share custom workouts with other Hub+ users. Workouts can be shared via the user’s preferred channel (such as WhatsApp, email, SMS, Airdrop) allowing the increased connectivity between users, coaches, personal trainers or members. A workout export feature then provides users the flexibility to complete their custom workouts via other third-party apps or a bike computer outdoors.

From a commercial perspective, Hub+ subscriptions can be packaged for operators, independent gyms, studios, coaches and personal trainers in order to provide members with bespoke club workouts, extra training content, challenges and individualised member sessions at just the touch of a button, helping clubs to personalise content effectively to meet differing goals and abilities.

Andy McCorkell, Wattbike Head of Product, said: “The new tools that Hub+ gives our users is what they’ve asked for and more. Wattbike has once again proven that we are the ones to beat when it comes to the most user-friendly but powerful indoor training solutions - and this is only the beginning of the exciting developments that we’re working on for our new subscription model.”

The Wattbike Hub+ app is available now and is compatible with iOS and Android devices. Wattbike users will be able to access Hub+ free for 30 days to trial the features and to find out how they can improve their performance.

While the original Wattbike Hub remains free, Hub+ will be available as a subscription option alongside, at £7.99 per month or £79.99 annually and significantly expands its scope.

For more information please visit https://wattbike.com/pages/wattbike-hub-app or contact [email protected].
Wattbike, leaders in indoor cycling, has launched Hub+ Credit: Wattbike
27 Feb 2024
Mykonos Performance revolutionizes the athlete retreat concept with world-class resort
Mykonos Performance stands as a premium destination, offering top-tier training, rehabilitation, and performance amenities within a picturesque backdrop that boasts panoramic views of the Aegean Sea. Serving as a home away from home for athletes and fitness enthusiasts worldwide, it provides an ideal environment to elevate performance, all while ensuring a stylish and comfortable experience.

Founded in 2016, and run by practitioners with a specialisation in sports-specific exercise, this premier facility warmly welcomes elite athletes from across the globe. It redefines the concept of warm-weather, off-season training, and rehabilitation, setting new standards in the industry.

Warm weather training concept

Jordan Demetriou, Head of Performance at Mykonos Performance explains; “My professional journey began in the UK, specialising in elite football as a Sports Physiotherapist, Rehabilitation and Performance coach. The vision of establishing a warm-weather training concept has long been an aspiration, driven by the increasing demand among elite athletes to optimise performance year-round, including during the off-season.I envisioned that this location would provide an ideal blend of a vacation setting for athletes, while also allowing them to focus wholeheartedly on their training requirements, whether performance-driven or rehabilitation-focused. The rapid growth of Mykonos Performance has turned it into a globally recognized concept for off-season training. During each summer season, we consistently host 90-100 athletes, marking a testament to the success and appeal of our unique approach.”

Building on the success of the initial launch, Mykonos Performance expanded its offering to include a wellness boutique hotel, Charisma, within the same complex. This evolution aims to provide a comprehensive 360-degree experience for not only elite athletes but also for fitness enthusiasts. While there is increased traffic of elite athletes from May to July during the offseason, the resort has now become a sought-after destination for a diverse range of individuals, including creatives, wellness enthusiasts, and holidaymakers throughout the entire summer season.

Mykonos Performance purpose-built gym boasts state-of-the-art training facilities equipped with a diverse range of leading fitness equipment, featuring a mix of Wattbike Pros, Trainers, and Nucleus. As Jordan explains, "Having extensive experience with Wattbike in the elite sports sector, I can confidently say that nothing rivals Wattbike in terms of accurate testing, immediate feedback, comfort, durability, and the authentic feel of a real ride. It stands out as an exceptionally impressive training tool and is essential to our training approach. The Wattbike proves immensely beneficial for athletes, particularly in rehabilitation or off-feet conditioning. It allows athletes to minimise leg impact while still focusing on enhancing their cardiovascular ability.”

High profile athletes

Having worked extensively within elite sports, the team has cultivated trust among visiting athletes and their teams. This trust has resulted in ongoing business opportunities driven by the powerful word-of-mouth referrals within the extensive network of elite sports.

Mykonos Performance has been the choice of elite athletes from some of the world's most prominent teams. Notable individuals who have used the facilities include Manuel Neuer, Alphonso Davies, Jamal Musiala, and Jerome Boateng from Bayern Munich, as well as NBA Miami Heat player Jimmy Butler. Additionally, we've had the privilege of welcoming Eduardo Camavinga from Real Madrid and Manchester City players Jack Grealish and Jeremy Doku.

“In particular, Manuel Neuer left a lasting impression with his remarkable performance on the Wattbike," Demetriou remembers. "He engaged in lengthy, challenging Wattbike sessions lasting 35-40 minutes, all the while maintaining a perfect 50/50 distribution across his right and left leg output. It's an extraordinary feat; I've witnessed individuals sustain this balance for perhaps a minute, but never over an extended session!”

Personalisation in programming

Mykonos Performance takes pride in avoiding a one-size-fits-all approach to treatment. The success of its methodology lies in comprehending the unique physiological needs of each athlete in advance and tailoring a personalized program specifically crafted to suit the individual.

The team envisions expanding the Mykonos Performance and Charisma Wellness Resort model to additional locations, including residential areas. This expansion aims to offer a more frequent opportunity for clients to use the facilities regularly, providing an accessible and consistent experience.

To find out more about Mykonos Performance visit www.mykonosperformance.com or www.charisma.world
Mykonos Performance stands as a premium destination Credit: Wattbike
27 Feb 2024
Wellfit, the gym chain taking Dubai by storm, partners with Wattbike
Wellfit, a UAE-based start-up offering vast, world-class fitness facilities and amenities is taking the region by storm, with sights set to become the region’s biggest fitness brand.

A trailblazer in UAE fitness

With a dedication to provide next-level member experiences, embracing each individual’s fitness stories and providing a comprehensive array of sports and leisure activities to cater each and every individual, of all ages and abilities, Wellfits’ large venues facilitate free access to top trainers, technology to monitor, track and measure performance whilst ensuring there is never the frustration of having to wait for available machines or spots in its signature classes.

Best in class experience and equipment

Joining the rapidly expanding portfolio of sites, its new flagship club, Wellfit Madar, sets a new standard for fitness and wellness in Aljada, Sharjah. Madar incorporates an impressive 65,000 sq ft training space and boasts state-of-the-art equipment including Wattbike Pros.

On the decision to partner with Wattbike, Gareth Jones, COO Wellfit explains: “As a keen cyclist myself, and Dubai being a very proactive place with a buzz of triathlon clubs, cycle tracks and a passion for the sport of cycling, I was keen to get performance bikes on our gym floor.”

“Wattbikes are simply the best. There’s a reason they are the bike of choice for so many top athletes and professional teams and for us, the fact that they are durable and powerless means they can be easily moved around our athletics performance training area where we have created an area for all powerless and functional equipment, allowing the members complete flexibility over how they train.”

Partnering for the future

Rapidly establishing itself as the UAE’s premier fitness and wellness brand, when it opened, Wellfit Madar became the brands third large-scale hub, following two already existing vast health clubs in Dubai, Wellfit JVC (Jumeirah Village Circle which spans 75,000 st ft as well as Wellfit Meydan which is 50,000 sq ft.

Looking ahead to the future, Wellfit hopes to continue its partnership with Wattbike across its other clubs. “Wattbike is the perfect fit for our offering. The plan is to implement them into more of our clubs.” Jones continues. “For example, we have a 65,000 sq ft club right by an outdoor cycling track that covers 8km. We already have a triathlon club based there so in the future, I can already see how having the Wattbikes could support the club and aim to get both amateurs and professional cyclists into the facility.”

Promoting active living for all

Wellfits mission is to enable healthy and active lifestyles for all by providing a hub which offers an extensive support system that not only motivates people to live healthier lives, but also supports them along this journey.

“We run around 300 classes per week, from HIIT, martial arts and Yoga, through to Spin or even Lifting classes for kids. We truly do pride ourselves on offering something for everyone and believe that training with like minded people will encourage people to come back from more, time and time again, building that real community spirit.”

“We ensure we have something within our facilities for everyone, aiming to get all of our members living a more active lifestyle.” Jones concludes. “Our proposition is to provide the very best equipment in order to offer leading member experiences, all within a world-class environment. This ethos is woven into the very design of each of our clubs, and into every equipment decision we so carefully make.”

To find out more, visit www.wellfit.me

Wellfits’ large venues facilitate free access to top trainers Credit: Wellfit
21 Nov 2023
Wattbike appoints e-commerce specialist Ahmed Khodja as Direct to Consumer Director, to spearhead international growth plans
E-commerce and digital transformation expert Khodja joins the Wattbike team as Direct-to-Consumer (DTC) Director, a brand new role which will see him responsible for setting Wattbike’s global DTC vision by unlocking the potential of the brand. Khodja will be responsible for the transformation of both on and offline consumer experience, through leveraging the tremendous value of Wattbike’s omnichannel foundations and powerful heritage in elite sport.

Khodja joins the Wattbike team with a formidable track record in e-commerce strategy, following a decade working with global manufacturer and online retailer of licensed sportswear, Fanatics. Whilst with Fanatics Khodja worked with the world’s leading sports teams and athletes, and his specialism in e-commerce is especially exciting for the Wattbike team, with this being the most significant area for their global DTC expansion.

It’s a pivotal time for the Wattbike brand as they excitingly look towards expansion and development of the brand globally. Built on the global foundation of commercial and corporate markets - as official supplier to the All Blacks and extensive use in elite sport, 3,000 gyms, BUPA and uniformed services - the DTC sales of the Wattbike Atom smart bike now account for 70% of UK sales. Earlier this year, Wattbike launched the Atom state-wide in the USA and they continue to ramp up marketing activities to raise brand awareness, market share and visibility, as they go into the winter training season.

Khodja will also be supporting the B2B Commercial growth, as the team recently launched distribution of the Wattbike Atom via distributor partners in China, Singapore, Thailand, Japan and Hong Kong.

Khodja said, ‘I’m delighted to be joining the passionate team at Wattbike, and to be taking on such a pivotal role in the brand’s plans for international growth. Wattbike is loved by elite teams and athletes around the world with good reason, their credentials and quality of product setting them well apart from their competitors. I’m very much looking forward to helping shape the brand’s digital future, using my extensive experience of e-commerce and connections within the industry.”

Stephen Loftus, CEO of Wattbike is especially excited about Khodja’s appointment, and he says: “We’re absolutely delighted to welcome Ahmed to the Wattbike team - his depth of experience in e-commerce across international markets and innate understanding of the sports industry means I’m confident that he’ll accelerate our global e-commerce strategy, and take the brand to new audiences and markets. He will support us in our quest to become the world’s leading training platform with ecommerce at the forefront of our strategy, opening the Wattbike brand up to newer audiences to continue to improve the health and performance of fitness enthusiasts across the world.”

The award-winning Wattbike Atom retails at £2,399 and finance options start from £50 per month. For more information please visit https://wattbike.com/products/wattbike-atom
Wattbike appoints e-commerce specialist Ahmed Khodja Credit: Wattbike
Wattbike: featured in HCM and FIT tech magazines
Indoor cycling has become a mainstay of health clubs and studios. Manufacturers tell Steph Eaves about the innovations keeping people pedalling
Indoor cycling: Get in gear
From colour zones to personalised resistance, indoor bikes now offer smarter, more advanced features than ever before. Suppliers tell us how their models can revolutionise your indoor cycling programme
Wattbike
Tel: 0115 945 5450
Address: Nottingham South & Wilford Industrial Estate, , Unit 13, , West Bridgford, Nottingham, Nottinghamshire, NG11 7EP, United Kingdom
Steve Marshall, UK sales manager, Wattbike
Steve Marshall, UK sales manager
Key personnel
Tom Crampton, head of commercial
Steve Marshall, uk sales manager
Kat O'Sullivan, northern sales manager
Marcus Partridge, southern sales manager
Key customers
All major Health and Fitness operators across the country such as Third Space, David Lloyd, Virgin Active and many more.
All Elite Sport training centres, military, rehabilitation and sports science use Wattbikes heavily.