Wellfit, a Dubai-based health club operator, experienced a significant transformation with Keepme's advanced AI-powered solutions. By digitizing employee experiences and member journeys, the platform introduced gym automation to streamline operations, boost efficiency, and enhance customer loyalty through hyper-personalized experiences.

Keepme's unique capabilities, such as API integration and Keepme Score powered by machine learning, played a crucial role in consolidating data from various sources, providing a clear view of member interactions, and supporting the club's growth. With around 60 member-facing automations in place, Wellfit saw impressive results, including a 30% reduction in dormancy rates and a 100% increase in upgrade revenue. The platform empowered Wellfit's member experience team to deliver seamless interactions, resulting in a remarkable 1-3% retention increase.

The Keepme team's collaborative approach and continuous development further bolstered Wellfit's success, with plans to expand Keepme's usage in upcoming clubs. Wellfit continues to leverage Keepme's innovative features, like ChatGPT integration, to continuously improve gym automations and enhance member engagement, solidifying its position as a leading health club operator.

For more details and to read the full case study: CLICK HERE .

Discover how Cedardale Health & Fitness harnessed Keepme's cutting-edge tools to optimize lead management and boost ancillary sales by targeting the right members with personalized messages, achieving an impressive 80% email open rate.

Despite challenges like a fire and the COVID pandemic, Cedardale successfully rebounded, serving 5,200 adult members and 1,500 juniors.

With Keepme's data-driven insights and seamless workflows, their sales team efficiently handled leads, resulting in increased sign-ups and improved conversion rates.

Keepme's automated reminders and personalized campaigns played a crucial role in engaging members and driving exceptional results, elevating customer satisfaction and sales efficiency.

For more details and to read the full case study: CLICK HERE .

This success story unpicks BH Live's strategic move towards digital transformation, leveraging Keepme's innovative platform to not only streamline their operations, but establish a consistent and predictable 740 monthly member sales through Keepme, out of their monthly total of 1300.

For more details and to read the full case study: CLICK HERE .

Keepme has today announced a suite of groundbreaking enhancements to its platform, set to pave the way for the direction that AI will take next as it relates to the Fitness Industry.

“AI isn’t new to us, our platform has been using predictive AI to anticipate member churn since 2019. We are as usual, staying a few years ahead of the crowd and some of the features we have ready for release later this year will provide our customers with a phenomenal advantage in a market in which large numbers of operators still have to fully embrace AI.” - Ian Mullane - CEO & Founder, Keepme

Instant AI-Powered Reporting

This new feature will reduce friction points around generating detailed reports by simply typing your requirements in plain language. With Keepme's new AI-powered reporting feature, this vision becomes reality, producing the requested report instantly. For example, you will be able to filter by "Female members, no attendance in the last 14 days, per site for the last 30 days," and instantly receive a report showing the relevant information, complete with an option to download the data.

This feature will show users to save reports as templates, schedule them for regular email delivery, and access real-time data effortlessly.

Lead Scoring 2.0 and Smart Upselling

Building on the success of the original Keepme Score™ the platform is set to take its AI capabilities to the next level. Later this year, Keepme will introduce enhanced features for upselling and personal training (PT). This will enable fitness operators to identify members who are likely to purchase additional products and services. By integrating these insights with the platform's automation features, operators can create revenue growth and engagement opportunities consistently.

Sales and Member Retention Oracle

The Sales and Member Retention Oracle, is set to be a revolutionary tool which will soon be integrated within Keepme. Leveraging a Large Language Model trained on thousands of fitness industry specific academic papers, white papers, books, and blog posts, this powerful assistant will offer users deep insights into membership sales, fitness retention, CRM best practices, and more.

Oracle (name TBC) has been designed specifically with fitness industry expertise, ensuring the highest possible relevance to Keepme’s customers. It will provide instant, evidence-based recommendations, backed by decades of best practices from both the commercial and academic worlds, far surpassing any capabilities of existing AI tools.

The Engage Module: A Leap Forward in Campaign Automation

The new Engage module is set to be a significant advancement in gym campaign automation. This groundbreaking tool will allow fitness operators to specify their target audience in simple terms, such as "all members who have been members for longer than 30 days, have attended in the last 7 days, and have provided an NPS above 7."

With this information, Keepme will build and automate tailored campaigns, giving operators the flexibility to add/edit the content and set the campaigns in motion effortlessly. This has the potential to save gym marketers a lot of time and multiply their output tenfold.

“As a marketer, I understand that a lot of effort goes into saying the right thing to the right audience at the right time - you don’t ever get lucky with hitting that trifecta correctly, it always has to be strategic. To have smart insights to work this out for you is a total game changer and I can’t wait to see our customers put it to work.” - Matt McCallum - Growth Marketing Manager, Keepme

Keep an eye out at Keepme.ai and on the company’s LinkedIn page for announcements on the upcoming enhancements as the ‘go live’ dates draw closer.

Keepme, a leader in AI-driven CRM solutions for the fitness industry, has been named as one of the UK's top 12 startups to watch for 2024 by Sifted. This recognition highlights Keepme's innovative contributions to the sales and customer service technology sector, which has seen remarkable growth and investment enthusiasm this year.

2024 has been a prosperous year for sales and customer service tech startups, largely driven by the transformative potential of AI. These advancements promise to enhance efficiency, streamline customer interactions, and provide seamless service experiences around the clock. In a landscape where automated solutions are revolutionizing traditional service models, Keepme has emerged as a standout player.

About Sifted

Sifted is the leading media brand for the European startup community. Backed by the Financial Times, they have a dedicated team of journalists who span the continent. The mission of the organization is to give startup founders a platform and to amplify and empower founders, investors and start up operators.

“We are delighted to receive this recognition from such a well respected media brand. Keepme launched in 2018 and it is no secret that during covid, as with many companies within the fitness industry, that it was a struggle to stay afloat. To have come out the other side of that, with a growing customer list globally and a huge industry impact, it is rewarding to have our presence in the space acknowledged.” - Ian Mullane, Keepme CEO & Founder.

Although Keepme was the only software company specific to the fitness industry mentioned, they were in good company. Odore, a big player in the beauty industry with customers such as Urban Decay, Garnier and Dior on their books also made the ranks. Breezy, a modern hiring and applicant tracking software also made the list, the company launched in 2020 and already has customer success stories from the likes of DP Logistics and Dodge Data & Analytics.

AI-Driven Innovation and Efficiency

The global excitement around AI, particularly in enhancing sales and customer service, has propelled startups like Keepme to the forefront. By leveraging AI to optimize lead management, automate administrative tasks, and provide personalized interactions, Keepme is helping fitness businesses thrive in an increasingly competitive market. The recognition by Sifted underscores Keepme's commitment to innovation and excellence in SaaS technology.

“We listen carefully to feedback we get from our current customers and we make platform updates according to the needs of operators. But we also try to foresee their pain points before they happen and provide solutions proactively, helping our customers to stay ahead of the curve. We continually make enhancements to the platform, we never sit still or get complacent with what we already have. That is what keeps us competitive, innovative and at the forefront of the industry.” - Jeet Kholi, Keepme CTO

With accolades like this and the free educational content shared regularly, we are excited to see Keepme’s next move!

Keepme has announced the release of the latest addition to their Best Practice Series - "10 Micro-Strategies to Elevate Membership Sales via Your CRM." This free, downloadable resource is designed to help gym operators and owners maximize the potential of their CRM systems, driving membership sales and improving overall gym operations.

With the fitness industry becoming increasingly competitive, leveraging technology effectively has never been more crucial. Keepme's guide provides actionable insights and strategies that can turn good CRM users into super users, ensuring that every interaction with potential and current members is optimized for success.

Key Insights from the Guide Include:

• Unlock the Power of Richer Member Data: Capture detailed information on members to personalize marketing campaigns, have more effective sales strategies, and foster a network of loyal members
  
• Leverage Reviews to Build Credibility: Highlight testimonials, reviews, and success stories to build trust and emotional connections with potential new members.
  
• Say Goodbye to Time-Wasting Bookings: Implement streamlined scheduling systems and utilize automated follow-up campaigns to ensure all tour & trial bookings are confirmed and attended.
  
• Identify Top Prospects with Lead Scoring: Focus your attention on leads most likely to convert by using data to track engagement and assign scores, maximizing your sales team's efforts.
  
• Incentivize Registrations and Encourage Referrals: Early implementation of reward and recognition programs can significantly enhance member acquisition and retention.
  
• Maximize Comms Channels & Avoid Email Fatigue: Utilize an omnichannel approach to provide a great member experience and avoid overwhelming prospects with emails.
  
• One Source of Truth: Maintain a single customer view for a comprehensive record for each member and prospect, enhancing member journeys and retention.

Educational Commitment to the Fitness Industry

“The idea behind this guide is really to ensure that fitness operators are maximizing their current CRM. We work with a number of operators and have seen firsthand how they were using the basic features of their CRMs and not really getting into the weeds of what was possible, that insight formed the basis for producing this guide. Hopefully it will help people see that a little effort can go a long way to ensuring that you are extracting maximum value from your CRM.” - Matt McCallum, Author of the guide & Keepme’s Growth Marketing Manageraris

Keepme is dedicated to advancing the fitness industry's understanding and application of AI and emerging technologies. This guide is part of Keepme's ongoing efforts to educate gym operators and staff on the benefits of AI-driven decisions without needing specialized skills or expertise.

Special Announcement for Elevate 2024 Attendees

Attendees of Elevate 2024 will have the exclusive opportunity to obtain a limited number of hard copies of the guide at the event. Visit the Keepme couches in the ‘networking hub’ to secure your copy and if you would like to learn more about how Keepme can help your gym thrive, book some time in Keepme Sales Director, Jon Dickson’s calendar here.

Don't miss out on this chance to elevate your gym's sales strategies. Download the "10 Micro-Strategies to Elevate Membership Sales via Your CRM" guide from Keepme now and start transforming your approach to membership management and sales.

Elevate 2024, the premier event for the fitness, physical activity, and sports therapy industries, has announced two must-attend panel discussions on AI as part of this year's robust program.

These enlightening and informative discussions are scheduled to take place at Elevate on Wednesday 12th & Thursday 13th June 2024.

Panel Discussion: The Future of Fitness with AI
Wednesday 12th June @14:10 in the Generate Theatre

Step into the future of fitness with this groundbreaking panel discussion at Elevate 2024. This captivating session is designed for industry professionals eager to stay ahead of the curve in an ever-evolving landscape.

Key Discussion Points:

• Current Landscape of AI in Fitness
• The Next Big Breakthroughs
• Impact on Businesses, Operators, and Members
• Practical Implementation and Enhancing Human Interaction

Panelists: Steffie Bryant - Keepme, Becca Douglas - brandXchange, Ollie Bell - Roster, Peter Heneghan - The Future Communicator, Kevin Yates - Snap Fitness 24/7

Panel Discussion: Making AI Driven Decisions: No Data Scientist Required
Thursday 13th June @14:15 in the Generate Theatre

In today's rapidly evolving technological landscape, the integration of Artificial Intelligence (AI) in various sectors is inevitable. However, the fitness industry remains unique, emphasizing and embracing the irreplaceable value of human interaction. This panel will delve into how AI can complement and enhance human efforts rather than replace them. Attendees will learn how AI is already being utilized by certain operators and discover actionable strategies to harness its full potential.

Key Discussion Points:

• The enduring importance of face-to-face interaction within the leisure industry.
• Effective methods for collecting and managing data.
• Unveiling the subtle ways AI is already enhancing everyday operations.
• Real-world examples of how AI can facilitate better human interactions among team members, clients, and suppliers.

Panelists: Steffie Bryant - Keepme, Mark Osborne - Gladstone Software

Elevate is the UK's largest trade event dedicated to physical activity, fitness, and sports therapy. It serves as a hub for industry professionals to explore the latest innovations, network with peers, and gain insights from thought leaders. This year's event promises to be an invaluable experience for anyone looking to stay ahead in the dynamic fitness landscape.

Ahead of the event, Keepme have released a free guide ‘10 Micro Strategies to Elevate Membership Sales via your CRM.’ If you are attending Elevate, visit the Keepme couches, situated in the ‘networking hub’ where they will have a limited number of hard copies. If you aren’t attending, you can download the guide for free here.

For more program information and to register for the event, visit: elevatearena.com/london/sessions

In a shift from tradition, Keepme have announced that the upcoming May Open-House session will be led by their expert Marketing team. Following the success of previous sessions helmed by Sales Directors Jon Dickson and Chris Guaty, this session promises a fresh perspective and valuable insights into gym software innovation.

Attendees can look forward to:

• Introduction to the Platform: A quick overview of the Keepme platform's capabilities.

• Sales Dashboard Showcase: Delving into lead source tracking and automatic lead prioritization features.

• Decoding Keepme Score™ with AI: Learn about the AI-driven methodology behind the Keepme Score™.

• Membership Dashboard Tour: An insightful walkthrough of the membership dashboard.

The session will also feature a dedicated Q&A segment, allowing participants to submit questions that they would like the marketing team to answer in relation to the platform, ahead of time

"We're excited to lead this month's Open-House session and share our expertise with the fitness community," remarked Hilary McGuckin, Director of Marketing at Keepme. "Our goal is to provide a no-pressure, educational environment where attendees can explore our platform's capabilities and envision its application in their facilities."

The Open-House format emphasizes education and platform exploration, creating a relaxed setting with no sales pressure for attendees. With sessions scheduled to accommodate multiple time zones, attendees have the flexibility to join at their convenience.

“We wanted to host something that allowed people who are interested in the platform to get an in-depth look at how it works. Basically, access to the content of a demo without any expectation to have to talk to a sales person. We recognise that can be intimidating, and if someone is in the exploration stage of a product, they might not be quite ready for that.” said Amy McDermott, Events & PR Manager at Keepme “The Marketing team are looking forward to being on the other side of the camera and hopefully we can deliver a fun, high energy session for those who register!”

These sessions align with Keepme's commitment to empowering the fitness community with the knowledge and tools necessary for success.
Register now to secure your spot for this engaging and informative event:

EMEA registration - May 30th at 11am (BST): https://eu1.hubs.ly/H098BlQ0

North America registration - May 30th at 11am (CST): https://eu1.hubs.ly/H098BwC0

Keepme has announced the release of its newest addition to its Best Practice Series: the "Fitness Marketers' Cheat Sheet." This innovative guide was developed in response to a recent industry poll revealing a strong demand for AI solutions to boost community engagement in the fitness sector.

"The Fitness Marketers' Cheat Sheet" is an all-encompassing resource designed to equip fitness marketers with AI-powered strategies for effective member engagement. Packed with a diverse array of AI prompts and marketing automation techniques, the guide facilitates optimized communications across various platforms including email, SMS, WhatsApp, and social media.

Practicality Meets Operational Efficiency
This comprehensive guide offers practical AI-driven market research prompts that explore local fitness trends, competitor analysis, and demographic insights. By leveraging these tools, gym marketers can craft targeted strategies tailored to resonate with their target audience.

At Keepme, we have recognised that not all gyms and fitness clubs have the luxury of a dedicated marketing professional. In line with our commitment to educating the industry, we decided to produce something that would provide a fast-track to a better understanding of AI prompts for anyone with marketing responsibilities. This ensures they are making the most of Open Source AI, or Chat GPT as it is better known.” - Matt McCallum, Growth Marketing Manager at Keepme

Streamlining Gym Communication with Smart Automations
The guide also delves into smart automation techniques, from welcome emails to personalized promotions and feedback collection, streamlining marketers' tasks and ensuring tailored member experiences.

Hilary McGuckin, Keepme's Director of Marketing, emphasized the company's commitment to democratizing AI in fitness. "We are committed to providing free tools that help marketers maximize their efforts without additional costs," stated McGuckin "By providing free tools that enhance operational efficiency and support innovation, we empower fitness marketing teams to succeed in today's competitive market," she continued.

Access the Guide Now