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Keepme: Innovator delivering AI-integrated sales and membership solutions to fitness operators globally| @FitTechGlobal company profile
Nespresso Professional UK | Fit Tech promotion
Nespresso Professional UK | Fit Tech promotion
Nespresso Professional UK | Fit Tech promotion

Gold COMPANY PROFILE

Keepme

Contact  |  Updates
Smart Content Production & Automation for Gym Marketing Teams
Smart Content Production & Automation for Gym Marketing Teams / keepme.ai
Others Gym CRMs Talk About AI... Keepme Actually Does It
Others Gym CRMs Talk About AI... Keepme Actually Does It / keepme.ai
Predict & Act On Your Club's Future With Keepme
Predict & Act On Your Club's Future With Keepme / keepme.ai
About us
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally. Powered by AI and machine learning, the Keepme suite of tools help fitness operators excel by unlocking the data in your membership management system to deliver insights that, when partnered with our built-in automation tools, help you convert more sales, engage more members, and create on-brand content.

Keepme empowers operators to increase revenue at every stage of the membership journey – from attracting and converting new members to using predictive analytics to upsell services and increase LTV. With Keepme, gym operators gain the unparalleled opportunity to drive unparalleled data-driven growth.

Background
Created by fitness operators for operators, Keepme was launched in 2018 born of a deep understanding of the industry's challenges. The founders’ first-hand experiences helped identify critical operator pain points, designing AI-powered solutions to address them. Keepme aims to enhance revenue growth for fitness businesses while revolutionizing the fitness industry through innovative technologies.

Products range and services
Keepme Membership is an advanced AI-powered solution designed for fitness operators, leveraging predictive analytics and automation. It empowers operators to enhance member engagement and increase customer lifetime value by identifying churn risks with up to 95% accuracy, dormant members, and upsell opportunities. Our built-in automation suite delivers personalized communications to the right people, at the right time, and at scale.

Keepme Membership is an advanced AI-powered solution designed for fitness operators. Leveraging predictive analytics and automation, it empowers operators to enhance member engagement and increase customer life tie value by identifying churn risks with up to 95% accuracy, dormant members and upsell opportunities partnered with our built-in automation suite to deliver personalized communications to the right people, at the right time, and at scale.

Keepme Creator is the fitness industry’s first generative content production suite designed exclusively for fitness operators. By harnessing the power of large language models (LLMs), this tool generates tailored, high-quality content across various channels, including emails, social media, and blog campaigns. It analyzes your gym's existing digital assets to maintain brand consistency and authenticity in all communications. Keepme Creator allows fitness operators to unleash their creative potential, captivate their target audience, and amplify marketing impact.

Every Keepme Sales or Membership subscription enjoys instant access to our powerful campaign management suite. With a wide range of features, including ready-to-use email templates, an extensive library of automations, and a user-friendly drag-and-drop email builder, as well as SMS and WhatsApp sending capabilities, managing your campaigns has never been easier.
case study: How Wellfit increased upgrade revenue by 100% and dormancy by 30% with Keepme
Wellfit, a Dubai-based health club operator, experienced a significant transformation with Keepme's advanced AI-powered solutions. By digitizing employee experiences and member journeys, the platform introduced gym automation to streamline operations, boost efficiency, and enhance customer loyalty through hyper-personalized experiences.

Keepme's unique capabilities, such as API integration and Keepme Score powered by machine learning, played a crucial role in consolidating data from various sources, providing a clear view of member interactions, and supporting the club's growth. With around 60 member-facing automations in place, Wellfit saw impressive results, including a 30% reduction in dormancy rates and a 100% increase in upgrade revenue. The platform empowered Wellfit's member experience team to deliver seamless interactions, resulting in a remarkable 1-3% retention increase.

The Keepme team's collaborative approach and continuous development further bolstered Wellfit's success, with plans to expand Keepme's usage in upcoming clubs. Wellfit continues to leverage Keepme's innovative features, like ChatGPT integration, to continuously improve gym automations and enhance member engagement, solidifying its position as a leading health club operator.

For more details and to read the full case study: CLICK HERE .
How Wellfit increased upgrade revenue by 100% and dormancy by 30% / Keepme.ai
case study: How Cedardale Health & Fitness Boosted Sales & Email Open Rates to 80% with Keepme
Discover how Cedardale Health & Fitness harnessed Keepme's cutting-edge tools to optimize lead management and boost ancillary sales by targeting the right members with personalized messages, achieving an impressive 80% email open rate.

Despite challenges like a fire and the COVID pandemic, Cedardale successfully rebounded, serving 5,200 adult members and 1,500 juniors.

With Keepme's data-driven insights and seamless workflows, their sales team efficiently handled leads, resulting in increased sign-ups and improved conversion rates.

Keepme's automated reminders and personalized campaigns played a crucial role in engaging members and driving exceptional results, elevating customer satisfaction and sales efficiency.

For more details and to read the full case study: CLICK HERE .
How Cedardale Health & Fitness Boosted Sales & Email Open Rates to 80% with Keepme / Keepme.ai
case study: BH Live’s “Phenomenal” Transformation with Keepme
This success story unpicks BH Live's strategic move towards digital transformation, leveraging Keepme's innovative platform to not only streamline their operations, but establish a consistent and predictable 740 monthly member sales through Keepme, out of their monthly total of 1300.

For more details and to read the full case study: CLICK HERE .
Keepme video gallery:
Plans for the next 12 months
Keepme’s mission is to revolutionize the way fitness operators achieve revenue growth by transforming how they engage with prospects and members. We strive to constantly deliver on the cutting-edge of what technology can offer in our industry, doing so with quick deployment and low resource requirements for our customers.

In the summer of 2023 we launched Keepme Creator, the industry’s first generative AI tool and V3 of our core products, Keepme Sales and Keepme Membership.

In 2024, we strive to continue redefining how the industry operates. As the industry becomes more responsive to AI and technological advancements, we will be here delivering educational content and empowering operators to make the most of AI within their facilities.

We added Keepme Academy to our offering in January 2024, as well as a new scheduling feature - and we have a number of other platform developments planned for the rest of 2024.
Key personnel
Ian Mullane, CEO and founder
Jeet Kohli, chief technical officer
Michelle Thavasi, director of customer success
Hilary McGuckin, director marketing
Jon Dickson, director of sales – EMEA
Chris Guaty, director of sales – North Americas
Key customers
Keepme’s customers are spread across 16 countries globally.
From major franchises in APAC to council leisure centres and Trusts in the UK, to high-end multi-site operators in the Americas and the Middle East.
Testimonial
"Before the team had access to Keepme, we faced several challenges. One of the main issues is that leads were arriving into multiple systems and inboxes, making it very difficult to manage and keep track of leads. This was time-consuming and challenging in terms of maintaining an efficient workflow and responding to enquiries/potential opportunities effectively."
– Darryl Dewar, group sales & customer experience manager, BH Live Active
"What Keepme uniquely offers is the ability to integrate with any fitness industry software platform that has an API...Keepme gives us one seamless digital process and frees our customer experience teams to focus on our members. We have greater customer insights - and no need to download reports, upload triggers, or prepare communications.”
– Gareth Bacon, head of product, Wellfit
"If you have tried some of the AI content tools on the market, you will find the results are never quite right. So, once I heard that Keepme was coming out with their content creator tool, I had very low expectations. But I have been pleasantly surprised by the diversity with this tool! I have played around with the “tone of voice” and it is spot on."
– Meredith DeAngelis, CMO, Village Health Clubs & Spas
updates & press releases
17 Jun 2024
Keepme celebrated as one of the UK’s Top 12 Startups
Keepme, a leader in AI-driven CRM solutions for the fitness industry, has been named as one of the UK's top 12 startups to watch for 2024 by Sifted. This recognition highlights Keepme's innovative contributions to the sales and customer service technology sector, which has seen remarkable growth and investment enthusiasm this year.

2024 has been a prosperous year for sales and customer service tech startups, largely driven by the transformative potential of AI. These advancements promise to enhance efficiency, streamline customer interactions, and provide seamless service experiences around the clock. In a landscape where automated solutions are revolutionizing traditional service models, Keepme has emerged as a standout player.

About Sifted

Sifted is the leading media brand for the European startup community. Backed by the Financial Times, they have a dedicated team of journalists who span the continent. The mission of the organization is to give startup founders a platform and to amplify and empower founders, investors and start up operators.

“We are delighted to receive this recognition from such a well respected media brand. Keepme launched in 2018 and it is no secret that during covid, as with many companies within the fitness industry, that it was a struggle to stay afloat. To have come out the other side of that, with a growing customer list globally and a huge industry impact, it is rewarding to have our presence in the space acknowledged.” - Ian Mullane, Keepme CEO & Founder.

Although Keepme was the only software company specific to the fitness industry mentioned, they were in good company. Odore, a big player in the beauty industry with customers such as Urban Decay, Garnier and Dior on their books also made the ranks. Breezy, a modern hiring and applicant tracking software also made the list, the company launched in 2020 and already has customer success stories from the likes of DP Logistics and Dodge Data & Analytics.

AI-Driven Innovation and Efficiency

The global excitement around AI, particularly in enhancing sales and customer service, has propelled startups like Keepme to the forefront. By leveraging AI to optimize lead management, automate administrative tasks, and provide personalized interactions, Keepme is helping fitness businesses thrive in an increasingly competitive market. The recognition by Sifted underscores Keepme's commitment to innovation and excellence in SaaS technology.

“We listen carefully to feedback we get from our current customers and we make platform updates according to the needs of operators. But we also try to foresee their pain points before they happen and provide solutions proactively, helping our customers to stay ahead of the curve. We continually make enhancements to the platform, we never sit still or get complacent with what we already have. That is what keeps us competitive, innovative and at the forefront of the industry.” - Jeet Kholi, Keepme CTO

With accolades like this and the free educational content shared regularly, we are excited to see Keepme’s next move!
Sifted is backed by the Financial Times Credit: Keepme / Sifted
07 Jun 2024
Keepme releases new free guide detailing micro strategies to maximize your CRM
Keepme has announced the release of the latest addition to their Best Practice Series - "10 Micro-Strategies to Elevate Membership Sales via Your CRM." This free, downloadable resource is designed to help gym operators and owners maximize the potential of their CRM systems, driving membership sales and improving overall gym operations.

With the fitness industry becoming increasingly competitive, leveraging technology effectively has never been more crucial. Keepme's guide provides actionable insights and strategies that can turn good CRM users into super users, ensuring that every interaction with potential and current members is optimized for success.

Key Insights from the Guide Include:
  • Unlock the Power of Richer Member Data: Capture detailed information on members to personalize marketing campaigns, have more effective sales strategies, and foster a network of loyal members
  • Leverage Reviews to Build Credibility: Highlight testimonials, reviews, and success stories to build trust and emotional connections with potential new members.
  • Say Goodbye to Time-Wasting Bookings: Implement streamlined scheduling systems and utilize automated follow-up campaigns to ensure all tour & trial bookings are confirmed and attended.
  • Identify Top Prospects with Lead Scoring: Focus your attention on leads most likely to convert by using data to track engagement and assign scores, maximizing your sales team's efforts.
  • Incentivize Registrations and Encourage Referrals: Early implementation of reward and recognition programs can significantly enhance member acquisition and retention.
  • Maximize Comms Channels & Avoid Email Fatigue: Utilize an omnichannel approach to provide a great member experience and avoid overwhelming prospects with emails.
  • One Source of Truth: Maintain a single customer view for a comprehensive record for each member and prospect, enhancing member journeys and retention.


Educational Commitment to the Fitness Industry

“The idea behind this guide is really to ensure that fitness operators are maximizing their current CRM. We work with a number of operators and have seen firsthand how they were using the basic features of their CRMs and not really getting into the weeds of what was possible, that insight formed the basis for producing this guide. Hopefully it will help people see that a little effort can go a long way to ensuring that you are extracting maximum value from your CRM.” - Matt McCallum, Author of the guide & Keepme’s Growth Marketing Manageraris

Keepme is dedicated to advancing the fitness industry's understanding and application of AI and emerging technologies. This guide is part of Keepme's ongoing efforts to educate gym operators and staff on the benefits of AI-driven decisions without needing specialized skills or expertise.

Special Announcement for Elevate 2024 Attendees

Attendees of Elevate 2024 will have the exclusive opportunity to obtain a limited number of hard copies of the guide at the event. Visit the Keepme couches in the ‘networking hub’ to secure your copy and if you would like to learn more about how Keepme can help your gym thrive, book some time in Keepme Sales Director, Jon Dickson’s calendar here.

Don't miss out on this chance to elevate your gym's sales strategies. Download the "10 Micro-Strategies to Elevate Membership Sales via Your CRM" guide from Keepme now and start transforming your approach to membership management and sales.
10 Micro-Strategies to Elevate Membership Sales via Your CRM Credit: Keepme
05 Jun 2024
Keepme poised to enlighten industry on AI at Elevate
Elevate 2024, the premier event for the fitness, physical activity, and sports therapy industries, has announced two must-attend panel discussions on AI as part of this year's robust program.

These enlightening and informative discussions are scheduled to take place at Elevate on Wednesday 12th & Thursday 13th June 2024.

Panel Discussion: The Future of Fitness with AI
Wednesday 12th June @14:10 in the Generate Theatre

Step into the future of fitness with this groundbreaking panel discussion at Elevate 2024. This captivating session is designed for industry professionals eager to stay ahead of the curve in an ever-evolving landscape.

Key Discussion Points:

• Current Landscape of AI in Fitness
• The Next Big Breakthroughs
• Impact on Businesses, Operators, and Members
• Practical Implementation and Enhancing Human Interaction

Panelists: Steffie Bryant - Keepme, Becca Douglas - brandXchange, Ollie Bell - Roster, Peter Heneghan - The Future Communicator, Kevin Yates - Snap Fitness 24/7

Panel Discussion: Making AI Driven Decisions: No Data Scientist Required
Thursday 13th June @14:15 in the Generate Theatre

In today's rapidly evolving technological landscape, the integration of Artificial Intelligence (AI) in various sectors is inevitable. However, the fitness industry remains unique, emphasizing and embracing the irreplaceable value of human interaction. This panel will delve into how AI can complement and enhance human efforts rather than replace them. Attendees will learn how AI is already being utilized by certain operators and discover actionable strategies to harness its full potential.

Key Discussion Points:

• The enduring importance of face-to-face interaction within the leisure industry.
• Effective methods for collecting and managing data.
• Unveiling the subtle ways AI is already enhancing everyday operations.
• Real-world examples of how AI can facilitate better human interactions among team members, clients, and suppliers.

Panelists: Steffie Bryant - Keepme, Mark Osborne - Gladstone Software

Elevate is the UK's largest trade event dedicated to physical activity, fitness, and sports therapy. It serves as a hub for industry professionals to explore the latest innovations, network with peers, and gain insights from thought leaders. This year's event promises to be an invaluable experience for anyone looking to stay ahead in the dynamic fitness landscape.

Ahead of the event, Keepme have released a free guide ‘10 Micro Strategies to Elevate Membership Sales via your CRM.’ If you are attending Elevate, visit the Keepme couches, situated in the ‘networking hub’ where they will have a limited number of hard copies. If you aren’t attending, you can download the guide for free here.

For more program information and to register for the event, visit: elevatearena.com/london/sessions
Elevate 2024 has announced two panel discussions on AI as part of this year's program
Credit: Keepme
20 May 2024
Keepme open-house shock takeover
In a shift from tradition, Keepme have announced that the upcoming May Open-House session will be led by their expert Marketing team. Following the success of previous sessions helmed by Sales Directors Jon Dickson and Chris Guaty, this session promises a fresh perspective and valuable insights into gym software innovation.

Attendees can look forward to:

• Introduction to the Platform: A quick overview of the Keepme platform's capabilities.

• Sales Dashboard Showcase: Delving into lead source tracking and automatic lead prioritization features.

• Decoding Keepme Score™ with AI: Learn about the AI-driven methodology behind the Keepme Score™.

• Membership Dashboard Tour: An insightful walkthrough of the membership dashboard.

The session will also feature a dedicated Q&A segment, allowing participants to submit questions that they would like the marketing team to answer in relation to the platform, ahead of time

"We're excited to lead this month's Open-House session and share our expertise with the fitness community," remarked Hilary McGuckin, Director of Marketing at Keepme. "Our goal is to provide a no-pressure, educational environment where attendees can explore our platform's capabilities and envision its application in their facilities."

The Open-House format emphasizes education and platform exploration, creating a relaxed setting with no sales pressure for attendees. With sessions scheduled to accommodate multiple time zones, attendees have the flexibility to join at their convenience.

“We wanted to host something that allowed people who are interested in the platform to get an in-depth look at how it works. Basically, access to the content of a demo without any expectation to have to talk to a sales person. We recognise that can be intimidating, and if someone is in the exploration stage of a product, they might not be quite ready for that.” said Amy McDermott, Events & PR Manager at Keepme “The Marketing team are looking forward to being on the other side of the camera and hopefully we can deliver a fun, high energy session for those who register!”

These sessions align with Keepme's commitment to empowering the fitness community with the knowledge and tools necessary for success.
Register now to secure your spot for this engaging and informative event:

EMEA registration - May 30th at 11am (BST): https://eu1.hubs.ly/H098BlQ0

North America registration - May 30th at 11am (CST): https://eu1.hubs.ly/H098BwC0
The upcoming May Open-House session will be led by Keepme's marketing team Credit: Keepme
01 May 2024
Keepme unveils Fitness Marketers' Cheat Sheet containing AI strategies for fitness professionals
Keepme has announced the release of its newest addition to its Best Practice Series: the "Fitness Marketers' Cheat Sheet." This innovative guide was developed in response to a recent industry poll revealing a strong demand for AI solutions to boost community engagement in the fitness sector.

"The Fitness Marketers' Cheat Sheet" is an all-encompassing resource designed to equip fitness marketers with AI-powered strategies for effective member engagement. Packed with a diverse array of AI prompts and marketing automation techniques, the guide facilitates optimized communications across various platforms including email, SMS, WhatsApp, and social media.

Practicality Meets Operational Efficiency
This comprehensive guide offers practical AI-driven market research prompts that explore local fitness trends, competitor analysis, and demographic insights. By leveraging these tools, gym marketers can craft targeted strategies tailored to resonate with their target audience.

At Keepme, we have recognised that not all gyms and fitness clubs have the luxury of a dedicated marketing professional. In line with our commitment to educating the industry, we decided to produce something that would provide a fast-track to a better understanding of AI prompts for anyone with marketing responsibilities. This ensures they are making the most of Open Source AI, or Chat GPT as it is better known.” - Matt McCallum, Growth Marketing Manager at Keepme

Streamlining Gym Communication with Smart Automations
The guide also delves into smart automation techniques, from welcome emails to personalized promotions and feedback collection, streamlining marketers' tasks and ensuring tailored member experiences.

Hilary McGuckin, Keepme's Director of Marketing, emphasized the company's commitment to democratizing AI in fitness. "We are committed to providing free tools that help marketers maximize their efforts without additional costs," stated McGuckin "By providing free tools that enhance operational efficiency and support innovation, we empower fitness marketing teams to succeed in today's competitive market," she continued.

Access the Guide Now
The newest addition to KeepMe's Best Practice Series is the Fitness Marketers' Cheat Sheet Credit: KeepMe
16 Apr 2024
Keepme releases essential AI resource guide for fitness operators
Keepme has introduced yet another innovative initiative aimed at providing the fitness industry with state-of-the-art resources. The newly launched AI Resources Guide is meticulously curated to offer accessible insights into the latest advancements in artificial intelligence (AI) and machine learning (ML). This release marks a pivotal step in democratizing AI technology, enabling gym operators of all technical backgrounds to leverage its capabilities for service and offering enhancement.

Keepme’s Growth Marketing Manager, Matt McCallum, expressed his excitement at the release, stating "In the rapidly evolving fitness industry, keeping pace with technological advancements isn't merely advantageous for operators to succeed; it's now imperative. Our objective with the AI Resources Guide is to equip every operator, regardless of size or facility type, with the necessary knowledge and tools to utilize AI and machine learning effectively. It's essential for fitness operators to educate themselves in these domains ahead of their competitors, securing a defining competitive edge for the future of fitness."

The resource guide has been meticulously curated to cater to all types of learners, ensuring accessibility and relevance across diverse skill levels. It encompasses the latest AI literature, recommended newsletters, online AI tools, visual guides, and educational training courses that cater to various learning preferences. Whether through written materials, interactive visuals, or hands-on courses, operators can find resources tailored to their individual learning styles, fostering a comprehensive understanding of AI and machine learning concepts in the context of the fitness industry.

Hilary McGuckin, Director of Marketing reinforces the idea that Keepme’s goal is to make AI accessible to everyone, stating "We've carefully chosen each resource to simplify the intricate realm of AI and machine learning, ensuring accessibility for all.” She continues, “Our goal is to debunk any misunderstandings about AI as a negative force in any industry. Rather, we aim to showcase its potential for positive impact, fostering innovation and prosperity within the leisure sector."

The AI Resources Guide represents the latest addition to Keepme's library of free learning materials created for the fitness industry. This comprehensive guide underscores Keepme's unwavering commitment to educating the industry on emerging technologies. By offering accessible educational materials, Keepme continues to drive the sector forward, empowering fitness operators to embrace innovation and stay ahead in an ever-evolving landscape.
For more information about the AI Resources Guide and how Keepme is transforming the fitness industry through technology, visit Keepme's website.
The AI Resources Guide offers accessible insights into the latest advancements in artificial intelligence and machine learning Credit: Keepme
Keepme
Address: 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
Ian Mullane, CEO & founder, Keepme
Ian Mullane, CEO & founder
Fitronics develop effective, user-friendly software for the sport, health and fitness industry to improve member ...
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally....
Lockers
Digital
Cryotherapy
Spa software
Salt therapy products
08-10 Oct 2024
Malaga - FYCMA, Malaga, Spain

Gold COMPANY PROFILE

Keepme

Contact  |  Updates
Smart Content Production & Automation for Gym Marketing Teams
Smart Content Production & Automation for Gym Marketing Teams / keepme.ai
Others Gym CRMs Talk About AI... Keepme Actually Does It
Others Gym CRMs Talk About AI... Keepme Actually Does It / keepme.ai
Predict & Act On Your Club's Future With Keepme
Predict & Act On Your Club's Future With Keepme / keepme.ai
About us
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally. Powered by AI and machine learning, the Keepme suite of tools help fitness operators excel by unlocking the data in your membership management system to deliver insights that, when partnered with our built-in automation tools, help you convert more sales, engage more members, and create on-brand content.

Keepme empowers operators to increase revenue at every stage of the membership journey – from attracting and converting new members to using predictive analytics to upsell services and increase LTV. With Keepme, gym operators gain the unparalleled opportunity to drive unparalleled data-driven growth.

Background
Created by fitness operators for operators, Keepme was launched in 2018 born of a deep understanding of the industry's challenges. The founders’ first-hand experiences helped identify critical operator pain points, designing AI-powered solutions to address them. Keepme aims to enhance revenue growth for fitness businesses while revolutionizing the fitness industry through innovative technologies.

Products range and services
Keepme Membership is an advanced AI-powered solution designed for fitness operators, leveraging predictive analytics and automation. It empowers operators to enhance member engagement and increase customer lifetime value by identifying churn risks with up to 95% accuracy, dormant members, and upsell opportunities. Our built-in automation suite delivers personalized communications to the right people, at the right time, and at scale.

Keepme Membership is an advanced AI-powered solution designed for fitness operators. Leveraging predictive analytics and automation, it empowers operators to enhance member engagement and increase customer life tie value by identifying churn risks with up to 95% accuracy, dormant members and upsell opportunities partnered with our built-in automation suite to deliver personalized communications to the right people, at the right time, and at scale.

Keepme Creator is the fitness industry’s first generative content production suite designed exclusively for fitness operators. By harnessing the power of large language models (LLMs), this tool generates tailored, high-quality content across various channels, including emails, social media, and blog campaigns. It analyzes your gym's existing digital assets to maintain brand consistency and authenticity in all communications. Keepme Creator allows fitness operators to unleash their creative potential, captivate their target audience, and amplify marketing impact.

Every Keepme Sales or Membership subscription enjoys instant access to our powerful campaign management suite. With a wide range of features, including ready-to-use email templates, an extensive library of automations, and a user-friendly drag-and-drop email builder, as well as SMS and WhatsApp sending capabilities, managing your campaigns has never been easier.
case study: How Wellfit increased upgrade revenue by 100% and dormancy by 30% with Keepme
Wellfit, a Dubai-based health club operator, experienced a significant transformation with Keepme's advanced AI-powered solutions. By digitizing employee experiences and member journeys, the platform introduced gym automation to streamline operations, boost efficiency, and enhance customer loyalty through hyper-personalized experiences.

Keepme's unique capabilities, such as API integration and Keepme Score powered by machine learning, played a crucial role in consolidating data from various sources, providing a clear view of member interactions, and supporting the club's growth. With around 60 member-facing automations in place, Wellfit saw impressive results, including a 30% reduction in dormancy rates and a 100% increase in upgrade revenue. The platform empowered Wellfit's member experience team to deliver seamless interactions, resulting in a remarkable 1-3% retention increase.

The Keepme team's collaborative approach and continuous development further bolstered Wellfit's success, with plans to expand Keepme's usage in upcoming clubs. Wellfit continues to leverage Keepme's innovative features, like ChatGPT integration, to continuously improve gym automations and enhance member engagement, solidifying its position as a leading health club operator.

For more details and to read the full case study: CLICK HERE .
How Wellfit increased upgrade revenue by 100% and dormancy by 30% / Keepme.ai
case study: How Cedardale Health & Fitness Boosted Sales & Email Open Rates to 80% with Keepme
Discover how Cedardale Health & Fitness harnessed Keepme's cutting-edge tools to optimize lead management and boost ancillary sales by targeting the right members with personalized messages, achieving an impressive 80% email open rate.

Despite challenges like a fire and the COVID pandemic, Cedardale successfully rebounded, serving 5,200 adult members and 1,500 juniors.

With Keepme's data-driven insights and seamless workflows, their sales team efficiently handled leads, resulting in increased sign-ups and improved conversion rates.

Keepme's automated reminders and personalized campaigns played a crucial role in engaging members and driving exceptional results, elevating customer satisfaction and sales efficiency.

For more details and to read the full case study: CLICK HERE .
How Cedardale Health & Fitness Boosted Sales & Email Open Rates to 80% with Keepme / Keepme.ai
case study: BH Live’s “Phenomenal” Transformation with Keepme
This success story unpicks BH Live's strategic move towards digital transformation, leveraging Keepme's innovative platform to not only streamline their operations, but establish a consistent and predictable 740 monthly member sales through Keepme, out of their monthly total of 1300.

For more details and to read the full case study: CLICK HERE .
Plans for the next 12 months
Keepme’s mission is to revolutionize the way fitness operators achieve revenue growth by transforming how they engage with prospects and members. We strive to constantly deliver on the cutting-edge of what technology can offer in our industry, doing so with quick deployment and low resource requirements for our customers.

In the summer of 2023 we launched Keepme Creator, the industry’s first generative AI tool and V3 of our core products, Keepme Sales and Keepme Membership.

In 2024, we strive to continue redefining how the industry operates. As the industry becomes more responsive to AI and technological advancements, we will be here delivering educational content and empowering operators to make the most of AI within their facilities.

We added Keepme Academy to our offering in January 2024, as well as a new scheduling feature - and we have a number of other platform developments planned for the rest of 2024.
Testimonial
"Before the team had access to Keepme, we faced several challenges. One of the main issues is that leads were arriving into multiple systems and inboxes, making it very difficult to manage and keep track of leads. This was time-consuming and challenging in terms of maintaining an efficient workflow and responding to enquiries/potential opportunities effectively."
– Darryl Dewar, group sales & customer experience manager, BH Live Active
"What Keepme uniquely offers is the ability to integrate with any fitness industry software platform that has an API...Keepme gives us one seamless digital process and frees our customer experience teams to focus on our members. We have greater customer insights - and no need to download reports, upload triggers, or prepare communications.”
– Gareth Bacon, head of product, Wellfit
"If you have tried some of the AI content tools on the market, you will find the results are never quite right. So, once I heard that Keepme was coming out with their content creator tool, I had very low expectations. But I have been pleasantly surprised by the diversity with this tool! I have played around with the “tone of voice” and it is spot on."
– Meredith DeAngelis, CMO, Village Health Clubs & Spas
updates & press releases
17 Jun 2024
Keepme celebrated as one of the UK’s Top 12 Startups
Keepme, a leader in AI-driven CRM solutions for the fitness industry, has been named as one of the UK's top 12 startups to watch for 2024 by Sifted. This recognition highlights Keepme's innovative contributions to the sales and customer service technology sector, which has seen remarkable growth and investment enthusiasm this year.

2024 has been a prosperous year for sales and customer service tech startups, largely driven by the transformative potential of AI. These advancements promise to enhance efficiency, streamline customer interactions, and provide seamless service experiences around the clock. In a landscape where automated solutions are revolutionizing traditional service models, Keepme has emerged as a standout player.

About Sifted

Sifted is the leading media brand for the European startup community. Backed by the Financial Times, they have a dedicated team of journalists who span the continent. The mission of the organization is to give startup founders a platform and to amplify and empower founders, investors and start up operators.

“We are delighted to receive this recognition from such a well respected media brand. Keepme launched in 2018 and it is no secret that during covid, as with many companies within the fitness industry, that it was a struggle to stay afloat. To have come out the other side of that, with a growing customer list globally and a huge industry impact, it is rewarding to have our presence in the space acknowledged.” - Ian Mullane, Keepme CEO & Founder.

Although Keepme was the only software company specific to the fitness industry mentioned, they were in good company. Odore, a big player in the beauty industry with customers such as Urban Decay, Garnier and Dior on their books also made the ranks. Breezy, a modern hiring and applicant tracking software also made the list, the company launched in 2020 and already has customer success stories from the likes of DP Logistics and Dodge Data & Analytics.

AI-Driven Innovation and Efficiency

The global excitement around AI, particularly in enhancing sales and customer service, has propelled startups like Keepme to the forefront. By leveraging AI to optimize lead management, automate administrative tasks, and provide personalized interactions, Keepme is helping fitness businesses thrive in an increasingly competitive market. The recognition by Sifted underscores Keepme's commitment to innovation and excellence in SaaS technology.

“We listen carefully to feedback we get from our current customers and we make platform updates according to the needs of operators. But we also try to foresee their pain points before they happen and provide solutions proactively, helping our customers to stay ahead of the curve. We continually make enhancements to the platform, we never sit still or get complacent with what we already have. That is what keeps us competitive, innovative and at the forefront of the industry.” - Jeet Kholi, Keepme CTO

With accolades like this and the free educational content shared regularly, we are excited to see Keepme’s next move!
Sifted is backed by the Financial Times Credit: Keepme / Sifted
07 Jun 2024
Keepme releases new free guide detailing micro strategies to maximize your CRM
Keepme has announced the release of the latest addition to their Best Practice Series - "10 Micro-Strategies to Elevate Membership Sales via Your CRM." This free, downloadable resource is designed to help gym operators and owners maximize the potential of their CRM systems, driving membership sales and improving overall gym operations.

With the fitness industry becoming increasingly competitive, leveraging technology effectively has never been more crucial. Keepme's guide provides actionable insights and strategies that can turn good CRM users into super users, ensuring that every interaction with potential and current members is optimized for success.

Key Insights from the Guide Include:
  • Unlock the Power of Richer Member Data: Capture detailed information on members to personalize marketing campaigns, have more effective sales strategies, and foster a network of loyal members
  • Leverage Reviews to Build Credibility: Highlight testimonials, reviews, and success stories to build trust and emotional connections with potential new members.
  • Say Goodbye to Time-Wasting Bookings: Implement streamlined scheduling systems and utilize automated follow-up campaigns to ensure all tour & trial bookings are confirmed and attended.
  • Identify Top Prospects with Lead Scoring: Focus your attention on leads most likely to convert by using data to track engagement and assign scores, maximizing your sales team's efforts.
  • Incentivize Registrations and Encourage Referrals: Early implementation of reward and recognition programs can significantly enhance member acquisition and retention.
  • Maximize Comms Channels & Avoid Email Fatigue: Utilize an omnichannel approach to provide a great member experience and avoid overwhelming prospects with emails.
  • One Source of Truth: Maintain a single customer view for a comprehensive record for each member and prospect, enhancing member journeys and retention.


Educational Commitment to the Fitness Industry

“The idea behind this guide is really to ensure that fitness operators are maximizing their current CRM. We work with a number of operators and have seen firsthand how they were using the basic features of their CRMs and not really getting into the weeds of what was possible, that insight formed the basis for producing this guide. Hopefully it will help people see that a little effort can go a long way to ensuring that you are extracting maximum value from your CRM.” - Matt McCallum, Author of the guide & Keepme’s Growth Marketing Manageraris

Keepme is dedicated to advancing the fitness industry's understanding and application of AI and emerging technologies. This guide is part of Keepme's ongoing efforts to educate gym operators and staff on the benefits of AI-driven decisions without needing specialized skills or expertise.

Special Announcement for Elevate 2024 Attendees

Attendees of Elevate 2024 will have the exclusive opportunity to obtain a limited number of hard copies of the guide at the event. Visit the Keepme couches in the ‘networking hub’ to secure your copy and if you would like to learn more about how Keepme can help your gym thrive, book some time in Keepme Sales Director, Jon Dickson’s calendar here.

Don't miss out on this chance to elevate your gym's sales strategies. Download the "10 Micro-Strategies to Elevate Membership Sales via Your CRM" guide from Keepme now and start transforming your approach to membership management and sales.
10 Micro-Strategies to Elevate Membership Sales via Your CRM Credit: Keepme
05 Jun 2024
Keepme poised to enlighten industry on AI at Elevate
Elevate 2024, the premier event for the fitness, physical activity, and sports therapy industries, has announced two must-attend panel discussions on AI as part of this year's robust program.

These enlightening and informative discussions are scheduled to take place at Elevate on Wednesday 12th & Thursday 13th June 2024.

Panel Discussion: The Future of Fitness with AI
Wednesday 12th June @14:10 in the Generate Theatre

Step into the future of fitness with this groundbreaking panel discussion at Elevate 2024. This captivating session is designed for industry professionals eager to stay ahead of the curve in an ever-evolving landscape.

Key Discussion Points:

• Current Landscape of AI in Fitness
• The Next Big Breakthroughs
• Impact on Businesses, Operators, and Members
• Practical Implementation and Enhancing Human Interaction

Panelists: Steffie Bryant - Keepme, Becca Douglas - brandXchange, Ollie Bell - Roster, Peter Heneghan - The Future Communicator, Kevin Yates - Snap Fitness 24/7

Panel Discussion: Making AI Driven Decisions: No Data Scientist Required
Thursday 13th June @14:15 in the Generate Theatre

In today's rapidly evolving technological landscape, the integration of Artificial Intelligence (AI) in various sectors is inevitable. However, the fitness industry remains unique, emphasizing and embracing the irreplaceable value of human interaction. This panel will delve into how AI can complement and enhance human efforts rather than replace them. Attendees will learn how AI is already being utilized by certain operators and discover actionable strategies to harness its full potential.

Key Discussion Points:

• The enduring importance of face-to-face interaction within the leisure industry.
• Effective methods for collecting and managing data.
• Unveiling the subtle ways AI is already enhancing everyday operations.
• Real-world examples of how AI can facilitate better human interactions among team members, clients, and suppliers.

Panelists: Steffie Bryant - Keepme, Mark Osborne - Gladstone Software

Elevate is the UK's largest trade event dedicated to physical activity, fitness, and sports therapy. It serves as a hub for industry professionals to explore the latest innovations, network with peers, and gain insights from thought leaders. This year's event promises to be an invaluable experience for anyone looking to stay ahead in the dynamic fitness landscape.

Ahead of the event, Keepme have released a free guide ‘10 Micro Strategies to Elevate Membership Sales via your CRM.’ If you are attending Elevate, visit the Keepme couches, situated in the ‘networking hub’ where they will have a limited number of hard copies. If you aren’t attending, you can download the guide for free here.

For more program information and to register for the event, visit: elevatearena.com/london/sessions
Elevate 2024 has announced two panel discussions on AI as part of this year's program
Credit: Keepme
20 May 2024
Keepme open-house shock takeover
In a shift from tradition, Keepme have announced that the upcoming May Open-House session will be led by their expert Marketing team. Following the success of previous sessions helmed by Sales Directors Jon Dickson and Chris Guaty, this session promises a fresh perspective and valuable insights into gym software innovation.

Attendees can look forward to:

• Introduction to the Platform: A quick overview of the Keepme platform's capabilities.

• Sales Dashboard Showcase: Delving into lead source tracking and automatic lead prioritization features.

• Decoding Keepme Score™ with AI: Learn about the AI-driven methodology behind the Keepme Score™.

• Membership Dashboard Tour: An insightful walkthrough of the membership dashboard.

The session will also feature a dedicated Q&A segment, allowing participants to submit questions that they would like the marketing team to answer in relation to the platform, ahead of time

"We're excited to lead this month's Open-House session and share our expertise with the fitness community," remarked Hilary McGuckin, Director of Marketing at Keepme. "Our goal is to provide a no-pressure, educational environment where attendees can explore our platform's capabilities and envision its application in their facilities."

The Open-House format emphasizes education and platform exploration, creating a relaxed setting with no sales pressure for attendees. With sessions scheduled to accommodate multiple time zones, attendees have the flexibility to join at their convenience.

“We wanted to host something that allowed people who are interested in the platform to get an in-depth look at how it works. Basically, access to the content of a demo without any expectation to have to talk to a sales person. We recognise that can be intimidating, and if someone is in the exploration stage of a product, they might not be quite ready for that.” said Amy McDermott, Events & PR Manager at Keepme “The Marketing team are looking forward to being on the other side of the camera and hopefully we can deliver a fun, high energy session for those who register!”

These sessions align with Keepme's commitment to empowering the fitness community with the knowledge and tools necessary for success.
Register now to secure your spot for this engaging and informative event:

EMEA registration - May 30th at 11am (BST): https://eu1.hubs.ly/H098BlQ0

North America registration - May 30th at 11am (CST): https://eu1.hubs.ly/H098BwC0
The upcoming May Open-House session will be led by Keepme's marketing team Credit: Keepme
01 May 2024
Keepme unveils Fitness Marketers' Cheat Sheet containing AI strategies for fitness professionals
Keepme has announced the release of its newest addition to its Best Practice Series: the "Fitness Marketers' Cheat Sheet." This innovative guide was developed in response to a recent industry poll revealing a strong demand for AI solutions to boost community engagement in the fitness sector.

"The Fitness Marketers' Cheat Sheet" is an all-encompassing resource designed to equip fitness marketers with AI-powered strategies for effective member engagement. Packed with a diverse array of AI prompts and marketing automation techniques, the guide facilitates optimized communications across various platforms including email, SMS, WhatsApp, and social media.

Practicality Meets Operational Efficiency
This comprehensive guide offers practical AI-driven market research prompts that explore local fitness trends, competitor analysis, and demographic insights. By leveraging these tools, gym marketers can craft targeted strategies tailored to resonate with their target audience.

At Keepme, we have recognised that not all gyms and fitness clubs have the luxury of a dedicated marketing professional. In line with our commitment to educating the industry, we decided to produce something that would provide a fast-track to a better understanding of AI prompts for anyone with marketing responsibilities. This ensures they are making the most of Open Source AI, or Chat GPT as it is better known.” - Matt McCallum, Growth Marketing Manager at Keepme

Streamlining Gym Communication with Smart Automations
The guide also delves into smart automation techniques, from welcome emails to personalized promotions and feedback collection, streamlining marketers' tasks and ensuring tailored member experiences.

Hilary McGuckin, Keepme's Director of Marketing, emphasized the company's commitment to democratizing AI in fitness. "We are committed to providing free tools that help marketers maximize their efforts without additional costs," stated McGuckin "By providing free tools that enhance operational efficiency and support innovation, we empower fitness marketing teams to succeed in today's competitive market," she continued.

Access the Guide Now
The newest addition to KeepMe's Best Practice Series is the Fitness Marketers' Cheat Sheet Credit: KeepMe
16 Apr 2024
Keepme releases essential AI resource guide for fitness operators
Keepme has introduced yet another innovative initiative aimed at providing the fitness industry with state-of-the-art resources. The newly launched AI Resources Guide is meticulously curated to offer accessible insights into the latest advancements in artificial intelligence (AI) and machine learning (ML). This release marks a pivotal step in democratizing AI technology, enabling gym operators of all technical backgrounds to leverage its capabilities for service and offering enhancement.

Keepme’s Growth Marketing Manager, Matt McCallum, expressed his excitement at the release, stating "In the rapidly evolving fitness industry, keeping pace with technological advancements isn't merely advantageous for operators to succeed; it's now imperative. Our objective with the AI Resources Guide is to equip every operator, regardless of size or facility type, with the necessary knowledge and tools to utilize AI and machine learning effectively. It's essential for fitness operators to educate themselves in these domains ahead of their competitors, securing a defining competitive edge for the future of fitness."

The resource guide has been meticulously curated to cater to all types of learners, ensuring accessibility and relevance across diverse skill levels. It encompasses the latest AI literature, recommended newsletters, online AI tools, visual guides, and educational training courses that cater to various learning preferences. Whether through written materials, interactive visuals, or hands-on courses, operators can find resources tailored to their individual learning styles, fostering a comprehensive understanding of AI and machine learning concepts in the context of the fitness industry.

Hilary McGuckin, Director of Marketing reinforces the idea that Keepme’s goal is to make AI accessible to everyone, stating "We've carefully chosen each resource to simplify the intricate realm of AI and machine learning, ensuring accessibility for all.” She continues, “Our goal is to debunk any misunderstandings about AI as a negative force in any industry. Rather, we aim to showcase its potential for positive impact, fostering innovation and prosperity within the leisure sector."

The AI Resources Guide represents the latest addition to Keepme's library of free learning materials created for the fitness industry. This comprehensive guide underscores Keepme's unwavering commitment to educating the industry on emerging technologies. By offering accessible educational materials, Keepme continues to drive the sector forward, empowering fitness operators to embrace innovation and stay ahead in an ever-evolving landscape.
For more information about the AI Resources Guide and how Keepme is transforming the fitness industry through technology, visit Keepme's website.
The AI Resources Guide offers accessible insights into the latest advancements in artificial intelligence and machine learning Credit: Keepme
Keepme
Address: 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
Ian Mullane, CEO & founder, Keepme
Ian Mullane, CEO & founder
Keepme video gallery:
Key personnel
Ian Mullane, CEO and founder
Jeet Kohli, chief technical officer
Michelle Thavasi, director of customer success
Hilary McGuckin, director marketing
Jon Dickson, director of sales – EMEA
Chris Guaty, director of sales – North Americas
Key customers
Keepme’s customers are spread across 16 countries globally.
From major franchises in APAC to council leisure centres and Trusts in the UK, to high-end multi-site operators in the Americas and the Middle East.