Wellfit, a Dubai-based health club operator, experienced a significant transformation with Keepme's advanced AI-powered solutions. By digitizing employee experiences and member journeys, the platform introduced gym automation to streamline operations, boost efficiency, and enhance customer loyalty through hyper-personalized experiences.

Keepme's unique capabilities, such as API integration and Keepme Score powered by machine learning, played a crucial role in consolidating data from various sources, providing a clear view of member interactions, and supporting the club's growth. With around 60 member-facing automations in place, Wellfit saw impressive results, including a 30% reduction in dormancy rates and a 100% increase in upgrade revenue. The platform empowered Wellfit's member experience team to deliver seamless interactions, resulting in a remarkable 1-3% retention increase.

The Keepme team's collaborative approach and continuous development further bolstered Wellfit's success, with plans to expand Keepme's usage in upcoming clubs. Wellfit continues to leverage Keepme's innovative features, like ChatGPT integration, to continuously improve gym automations and enhance member engagement, solidifying its position as a leading health club operator.

For more details and to read the full case study: CLICK HERE .

Discover how Cedardale Health & Fitness harnessed Keepme's cutting-edge tools to optimize lead management and boost ancillary sales by targeting the right members with personalized messages, achieving an impressive 80% email open rate.

Despite challenges like a fire and the COVID pandemic, Cedardale successfully rebounded, serving 5,200 adult members and 1,500 juniors.

With Keepme's data-driven insights and seamless workflows, their sales team efficiently handled leads, resulting in increased sign-ups and improved conversion rates.

Keepme's automated reminders and personalized campaigns played a crucial role in engaging members and driving exceptional results, elevating customer satisfaction and sales efficiency.

For more details and to read the full case study: CLICK HERE .

This success story unpicks BH Live's strategic move towards digital transformation, leveraging Keepme's innovative platform to not only streamline their operations, but establish a consistent and predictable 740 monthly member sales through Keepme, out of their monthly total of 1300.

For more details and to read the full case study: CLICK HERE .

Keepme has introduced yet another innovative initiative aimed at providing the fitness industry with state-of-the-art resources. The newly launched AI Resources Guide is meticulously curated to offer accessible insights into the latest advancements in artificial intelligence (AI) and machine learning (ML). This release marks a pivotal step in democratizing AI technology, enabling gym operators of all technical backgrounds to leverage its capabilities for service and offering enhancement.

Keepme’s Growth Marketing Manager, Matt McCallum, expressed his excitement at the release, stating "In the rapidly evolving fitness industry, keeping pace with technological advancements isn't merely advantageous for operators to succeed; it's now imperative. Our objective with the AI Resources Guide is to equip every operator, regardless of size or facility type, with the necessary knowledge and tools to utilize AI and machine learning effectively. It's essential for fitness operators to educate themselves in these domains ahead of their competitors, securing a defining competitive edge for the future of fitness."

The resource guide has been meticulously curated to cater to all types of learners, ensuring accessibility and relevance across diverse skill levels. It encompasses the latest AI literature, recommended newsletters, online AI tools, visual guides, and educational training courses that cater to various learning preferences. Whether through written materials, interactive visuals, or hands-on courses, operators can find resources tailored to their individual learning styles, fostering a comprehensive understanding of AI and machine learning concepts in the context of the fitness industry.

Hilary McGuckin, Director of Marketing reinforces the idea that Keepme’s goal is to make AI accessible to everyone, stating "We've carefully chosen each resource to simplify the intricate realm of AI and machine learning, ensuring accessibility for all.” She continues, “Our goal is to debunk any misunderstandings about AI as a negative force in any industry. Rather, we aim to showcase its potential for positive impact, fostering innovation and prosperity within the leisure sector."

The AI Resources Guide represents the latest addition to Keepme's library of free learning materials created for the fitness industry. This comprehensive guide underscores Keepme's unwavering commitment to educating the industry on emerging technologies. By offering accessible educational materials, Keepme continues to drive the sector forward, empowering fitness operators to embrace innovation and stay ahead in an ever-evolving landscape.
For more information about the AI Resources Guide and how Keepme is transforming the fitness industry through technology, visit Keepme's website.

Keepme has this week announced a new initiative. Its ‘Open-House Sessions’ are set to offer a comprehensive insight into the platform's AI-powered technologies, intuitive design and extensive functionality.

"We understand the challenges faced by fitness operators, especially with intensifying competition,” said Hilary McGuckin, director of marketing at Keepme.

“Exploring new solutions demands time and commitment – resources often in short supply. Face-to-face meetings or one-on-one calls can be daunting, even for those with spare time.

“Our aim with Keepme Open-House Sessions is to simplify this discovery process, making it accessible, enjoyable and non-intrusive. We're committed to providing a platform where everyone can explore Keepme's offerings, on their terms and within their comfort zone."

The Open-House Sessions offer a space for AI-curious operators to explore the Keepme product without feeling pressured to make a purchase. By prioritising education and exploration, operators can thoroughly evaluate the platform's capabilities and determine its suitability for their facility.

"Demos offer tailored sessions for individual facilities, which is fantastic. However, we understand that not everyone is comfortable with face-to-face calls during the initial exploration stage,” added Keepme events and PR manager, Amy McDermott.

“Our aim here is to offer a no-pressure option for operators interested in AI's potential but not yet ready for discussions with a company representative."

Whether aiming to boost member engagement, streamline lead management or uncover growth opportunities, these Open House Sessions offer invaluable insights and understanding. They go beyond a mere platform showcase, providing fitness operators with a deeper understanding of Keepme's features and functionalities.

To further the no-pressure environment, the sessions are also designed to provide attendees with privacy and convenience. Keepme invites attendees to participate with cameras off, allowing them to focus solely on the information being shared. It's the ideal environment to have some thinking space and envision if the platform could align with future planning for your business.

The first sessions will take place on April 26th, you can find out more information and register here.

The fastest growing gym chain based out of the GCC has appointed Keepme’s CEO, Ian Mullane to its board of directors.

Ian has invaluable experience within the fitness sector, specifically as it relates to the application of emerging technologies, and this is the knowledge that GymNation will hope to leverage as it propels its offering further.

GymNation opened the doors of its first fitness facility in 2017, and has undergone rapid growth since then, establishing itself as a prominent fitness destination in the GCC area. By the end of 2024, it will manage 25 gyms across the UAE and Saudi Arabia, with additional expansion in the pipeline. This rapid growth is in line with GymNation's vision to become the ‘Regions Movement Partner’ and contribute to Saudi Arabia's Vision 2030 agenda, focusing on economic diversification and enhancing quality of life.

Ian Mullane expressed his enthusiasm about joining the GymNation Board - "Since the launch of Gymnation back in 2018, I have been hugely impressed with their impressive growth journey. Their commitment to the innovative use of technology and dedication to member experience are truly exceptional. I am excited to be part of their journey going forward, and to help steer GymNation towards even greater success," Mullane said.

Ian's extensive experience in implementing AI-driven solutions is set to significantly propel GymNation's growth trajectory forward. With his expertise and advice, GymNation aims to foster innovation and remain at the forefront of technological advancements in the fitness industry.

Since its launch, GymNation has been committed to enhancing its services and offerings, ultimately contributing to its mission of promoting happiness and wellness across the GCC region. With Ian's acumen GymNation will be able to harness the latest advances in technology to help aid its goal of keeping individuals in the region healthier and happier, further solidifying its position as a leader in the fitness industry.

Loren Holland, CEO of GymNation, commented on Ian's appointment, saying - "We are incredibly pleased to welcome Ian to the GymNation Board of Directors. His vast experience as both an operator and supplier provide him with a granular view of the challenges faced in our sector and how they can be overcome using technology. Ian’s insight and guidance will be instrumental in our mission to make GymNation not just the best fitness operator within the GCC but the global leader in the adoption and utilization of technology and data within the industry."

The role of GymNation Board Member requires an experienced individual well-versed in regional nuances and adept at integrating cutting-edge technologies into the fitness sector. Ian's establishment of Keepme, an AI-driven fitness solutions platform in 2019, highlights his expertise in leveraging emerging technologies to optimize efficiency in the industry.

With Keepme now serving clients worldwide, employing machine learning and large language models daily, Ian exhibits exceptional foresight in applying emerging technology to the fitness sector. His unique insight makes him a valuable asset to the board, aligning perfectly with their vision for innovation and growth.

Chief Technology and Innovation Officer at GymNation, Karl Foster, welcomed Ian to the Board with these words - "Ian's track record in implementing AI for business efficiency and member satisfaction will be a significant boost to our plans of continuing to innovate and lead in our field. I look forward to working closely with Ian, building on his expertise to further integrate cutting-edge technology into our operations"

As GymNation aims for rapid expansion, Mullane's appointment signifies a strategic move following the management buyout of JD Gyms. With 12 new locations planned for 2024, GymNation's growth trajectory is set, bolstered by Mullane's expertise and strategic guidance.

Ian's addition to the Board comes at a pivotal moment, complementing GymNation's mission to make fitness accessible, affordable, and enjoyable for all in the region. With a focus on innovation and customer-centricity, GymNation is poised to continue to lead the way in the GCC fitness industry under Mullane's guidance.

Keepme Academy, the educational cornerstone of Keepme, has announced significant updates aimed at enriching the learning journey of platform users.

Among these updates, includes the introduction of role-specific pathways, beginning with Sales Executives and Marketing Executives.

As part of Keepmes ongoing commitment to providing tailored content relevant to its users, Keepme Academy recognizes the importance of aligning learning experiences with the unique demands of different professional roles. The introduction of role-specific pathways demonstrates their dedication to empowering Sales and Marketing professionals with targeted resources and insights to excel in their fields through efficient usage of the platform.

“I am thrilled to see the introduction of role-specific learning pathways within Keepme Academy. As a Learning & Development Specialist, it's incredibly rewarding to know that our platform now offers tailored resources that directly address the unique needs of Sales Executives and Marketing Executives. This enhancement underscores Keepme's commitment to continuous improvement and customer-centricity, as this particular update was inspired by feedback from our users. I am confident that these role-specific pathways will empower professionals to enhance their skills and excel in their respective roles, driving success for both individuals and organizations alike." - Fran Morgan, Learning & Development Specialist at Keepme

Sales Executives and Marketing Executives can now embark on a learning journey tailored to their distinct requirements. These pathways will guide users through a carefully curated curriculum, covering role-specific features and essential information necessary for success in their roles. It is important to note that these two roles are only the start of role-specific pathways, and there will be more to follow which are currently in development.

"These pathways are an invaluable tool for our customers, as they streamline the learning process and provide resources tailored to their specific roles. By offering curated content, we are saving our users time in deciphering through the wealth of learning material available in the academy, allowing them to focus on the most relevant features for their professional growth. This enhancement reflects Keepme's dedication to empowering our customers with practical and efficient learning solutions that drive success in their roles." - Sumeet Mann, Customer Success Manager at Keepme

Keepme isn't stopping with just this update. Keepme Academy is set to undergo changes and updates to the platform itself, ensuring a seamless and intuitive learning experience for all users. These improvements will further enhance accessibility, engagement, and overall satisfaction with the Keepme platform.

For more information about Keepme Academy and the new role-specific pathways, please visit the Keepme website.

Keepme has announced its newly cemented partnership with Empowered Brands, a renowned player in the UK fitness franchising sector.

With over 18 years of experience, Empowered Brands is dedicated to fostering and accelerating growth in the health, fitness, and wellbeing space. This directly aligns with Keepme’s goal to empower operators to leverage advances in technology to grow their business.

Empowered Brands focuses exclusively on entrepreneur-led business models, empowering individuals to transform their lives through health and fitness. Among its portfolio is énergie Fitness, a market-leading fitness franchise group with over 80 clubs in the UK and abroad, serving 110,000 members. Ranked as one of the top fitness chains on Trustpilot and 3rd in the elite Top 100 Franchises, énergie Fitness exemplifies excellence in the fitness industry.
Another prominent brand under the Empowered Brands umbrella is UBX, the fastest-growing boxing and strength provider globally. UBX Training began franchising in 2016 and has since expanded to over 80 locations across Australia, New Zealand, and Singapore.

Empowered Brand’s Head of Consumer Marketing, Abbey Little had this to say on the partnership - “At énergie Fitness, we are always striving to provide the best experience and tools for our franchisees and their teams. This prosperous new partnership will allow our network to streamline the operations of their business, automate and enhance the efficiency and volume of sales performance, and deliver an even more personalized fitness journey for each and every member.” She continued, “We very much look forward to working with the Keepme team and supporting the growth and success of our énergie Fitness gyms.”

The partnership marks a significant milestone in Keepme’s mission to drive growth and innovation in the UK fitness industry. By joining forces with Empowered Brands UK-based énergie locations, the Keepme platform will use unparalleled business intelligence and data-driven insights to help enhance their member acquisition strategy.

Keepme CEO, Ian Mullane echoed Abbey’s sentiments "This partnership represents a significant step forward in our mission to drive the adoption of new technologies within the UK fitness industry. With Keepme's data-driven solutions integrated into Empowered Brands' ecosystem, we are confident that we can help drive acquisition for the 70+ UK based énergie clubs, enabling them to reach new levels of success and helping them to thrive in today's competitive market."

Keepme has a well-established track record of collaborating with major franchises, notably its partnership with VIVA Leisure in Australia that began in 2022. VIVA Leisure operates more than 200 facilities under its Plus Fitness brand, underscoring the scale of Keepme's expertise in the franchise sector. With the adoption of Keepme's cutting-edge tools and technologies, Empowered Brands is poised to significantly enhance its growth strategies through improved engagement with prospective members. This includes leveraging the newly launched Scheduler feature, which enables the creation of branded pages for booking tours and trials, and Keepme Creator, the first AI-driven content generation tool in the industry that integrates the brand's unique tone of voice directly into its content creation process.

“We have been putting a lot of focus into the UK fitness market this year. To get a partnership in place where the Keepme platform will help drive growth across so many different énergie Fitness locations is an amazing feat. I am personally looking forward to working with the Empowered team as we look to implement Keepme throughout énergie facilities in the UK.” - Sumeet Mann, Customer Success Manager

This partnership signifies a pivotal development for the UK fitness sector, highlighting the increasing acceptance of AI-driven technology across a diverse spectrum of businesses, from large franchises to individual leisure operators. The enthusiasm for these innovative solutions demonstrates the industry's commitment to leveraging technology to enhance operations, customer engagement, and overall growth.

If you would like to explore Keepme’s technology for your facility, book a call today to find out more.

Keepme, a frontrunner in AI-powered fitness solutions, has introduced an essential new resource to its collection of free educational materials, entitled: "Member Engagement in the Fitness Industry: A Step by Step Guide". This latest release highlights Keepme's dedication to enhancing the experiences offered by operators within the fitness sector by offering invaluable tools to aid improvement.


“Member engagement is not a one-time effort confined to onboarding; it's a continuous journey that spans the entire member lifecycle, and I think most operators know that - sometimes it can just be daunting to plan for beyond that 90 day mark.” stated Keepme’s Growth Marketing Manager, Matt McCallum .“We have created this guide in the hope that it makes this process less daunting, and encourages operators to create member journeys that keep their communities captivated, enthused, and most importantly - active.” he continued.

Keepme have been creating free guides for fitness industry professionals to utilise since last year, and now have built up a valuable selection of robust guides available for free download, including:


• Boosting Gym Email Engagement Rates
• Building Meaningful Reports with Your Fitness Data
• A Step-By-Step Guide to Whatsapp Engagement

This new guide, born out of feedback obtained from operators at multiple industry events across different geographies, was created to address the fact that while a lot of resource is typically funneled into new member acquisition, sometimes long standing members can be neglected and not given the attention they require to remain. Afterall, it is not only easier to retain an existing member, but also more profitable than obtaining a new one.

The guide offers a roadmap for operators to navigate the complexities of member engagement across the entire lifecycle. From personalized onboarding to targeted communication and retention practices, the guide equips operators with the tools and insights needed to thrive in today's competitive fitness landscape. With a commitment to advancing the industry and fostering meaningful connections between gyms and their members, Keepme continues to lead the charge in shaping the future of fitness.

“When we identify trends like this one, and potential gaps in educational resources, we are delighted to help operators find the answers they need. The team at Keepme have a wealth of knowledge, with many having been operators themselves in a past life.” said Keepme’s Global Director of Marketing, Hilary McGuckin MCIM. Regarding the positive feedback received from previously released guides she stated “Our commitment to continuously improve the industry we operate in means that as long as the need and demand is there, Keepme will continue to deliver valuable resources such as our Best Practice Guides, blogs and On-Demand Webinar Series to the industry”.

The guide is available for free here on the Keepme website.