consumer behaviours news & features
DiR, Spain’s largest health club operator has launched the second phase of its digitalisation with Fisikal, as co-director, Jordi Forns explains
HCM issue 11 2023
Virgin Active has upgraded its gym floor proposition to
maximise consumer trends in partnership with Technogym
HCM issue 10 2023
The London Boutique Studio Report 2023 from Leisure DB examines how the sector has emerged from the pandemic, as David Minton reports
HCM issue 10 2023
Active Nation’s MD and commercial director say they want to be influencers of activity, focusing on social impact
HCM issue 6 2021
A new report shows how the pandemic is shifting consumer behaviours in fitness, sport
and physical
activity – and how those changes are likely to be permanent when it comes to the
consumption of
goods and digital services.
news •
11 Mar 2021
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