Adidas news & features
A powerful ESG strategy is essential when it comes to everything from recruitment to fundraising. Steph Eaves finds eco-procurement is another piece of the ESG jigsaw puzzle
HCM issue 1 2024
David Minton reports on how to make the industry welcoming to the trans community, and talks to Ryan Lanji who has created a burgeoning scene in London which grew out of lockdown sessions.
HCM Handbook 2023
Growing interest in corporate wellness is creating exciting new opportunities for the health and fitness industry, finds Kath Hudson
HCM issue 5 2023
Rod Hill writes about offering free fitness to the over-70s in Spain, while Haroon Mota details a scheme to support the Muslim Hikers
HCM issue 4 2023
Clive Ormerod and Aimee Arana explain the shared purpose behind the new partnership between Les Mills and Adidas to inspire more consumers to exercise
HCM issue 3 2023
Les Mills and Adidas have announced a partnership to provide omnifitness workouts to Gen-Zers
in-club, at home and via events.
news •
15 Feb 2023
As the internet becomes more ‘human and physical’, should you be jumping on board the fast-moving metaverse train sooner rather than later?
HCM issue 7 2022
We need to gear up for Easter to replace the post-Christmas rush this year, says Liz Terry
HCM issue 1 2022
Boutique chain Trib3 will become one of the first fitness operators to establish a presence in the
metaverse, making its workouts available in The Sandbox.
news •
19 Jan 2022
The CEO and chief experience officer of Until explain their plans to develop the first chain of members' clubs with workspace for fitness professionals
HCM issue 10 2021
The CEO of The Great Outdoor Gym Company has been awarded an MBE. We find out about her work and vision
HCM issue 9 2021
Sports equipment and apparel giant Adidas has revealed plans to produce a mycelium leather
version of its classic Stan Smith trainers.
news •
27 Apr 2021
Whitcombe is fighting for the right to reopen his gym – and stay open
HCM issue 10 2020
The senior management team at GymNation saw the need for an affordable offering in Dubai and are rolling out 50,000sq ft gyms
HCM issue 8 2020
The CEO and co-founder of BLOK
tells how he developed ‘one of
the coolest gyms in the world’
HCM issue 3 2020
Members of Gen Z have come of age
and are now some of the most engaged
consumers of fitness. Researchers,
leisure-net, look at the numbers
HCM issue 9 2019
Sportswear giant Adidas has developed what it calls the world's first "100 per cent recyclable
performance running shoe".
news •
23 Apr 2019
The founder of budget pioneer, McFit,
tells Kate Cracknell why he’s launching a
new brand for his diverse business
HCM issue 4 2019
The right gym flooring can put members
in the mood to move. We’ve rounded
up seven innovative projects that take
flooring to the next level
HCM issue 11 2018
The EXOS founder and CEO explains
how his business improves the
performance of athletes and employees
in 30 countries and plans for expansion
HCM issue 9 2018
The social media influencer explains how
operators can tap into influencer marketing
HCM issue 11 2017
Wearable technology giant Fitbit has announced the global launch of its first smartwatch,
as it steps up its expansion beyond the activity tracker market.
news •
29 Aug 2017
The creative leader, coach and behaviour change agent on how the fitness sector can create a powerful culture of innovation
HCM issue 7 2017
Innovations are growing the fitness
industry, but more needs to be
done to achieve future success.
David Minton summarises findings
from The Leisure Database
Company’s (TLDC) State of the
Fitness Industry Report
HCM Handbook 2017
DW Sports’ Scott Best and Fitness First UK’s Martin Seibold outline their plans for the future, as the two brands join forces
HCM issue 1 2017
The PT turned online personality on the new art of social media 'influencing'
HCM issue 6 2016
Social media is everywhere – but are you harnessing the powers of the ‘influencers’?
HCM issue 4 2016
The fitness industry may be growing, but it needs to do even more to achieve future success. David Minton looks at moves in the private and public sector, and the need for all clubs to better embrace the power of social media
HCM Handbook 2016
The world has gone wearable tech crazy over the past couple of years, but Jawbone CEO
Hosain Rahman believes the future of health tracking will place gadgets inside the body.
news •
20 Oct 2015
A ‘wellness ring’ that uses health stats to make lifestyle suggestions has taken
crowdfunding website Kickstarter by storm, raising more than double its US$100,000
(€88,601, £63,737) target in a matter of days.
news •
24 Aug 2015
Taylor Made Designs (TMD) is a ‘leisure specialist’ provider of bespoke leisure workwear, plus branded ...
For over 50 years Les Mills has been leading the way in fitness to inspire ...