Apple has finally pulled back the curtain on its long-awaited Apple Watch at a special launch event at the Flint Center in California, US, with the new device featuring a whole host of health and fitness-related functions.

Sony has taken a step forward in the battle to gain dominance in the wearable technology sector with the unveiling of its latest SmartWatch 3 at the IFA tradeshow in Berlin, Germany.

Kristen Walsh looks ahead to the European Congress, being held in Amsterdam from 16–19 October

Fitness tracking application RunKeeper has partnered with mobile reward service Kilp to give users gifts and brand samples when they reach their exercise goals.

Launches of wearables from tech giants such as Apple have the potential to revolutionise the fast-growing market and “reshape the way people think,” according to a new report.

American and Canadian tennis enthusiasts could soon get the chance to record metrics and data from recent performances to help improve their game, with Sony preparing to launch its attachable Smart Tennis Sensor early next year.

A new piece of wearable kit has been developed to stop people from overeating, with the Bite Counter looking to provide a remedy to the developed world’s obesity crisis.

Batteries may soon be a thing of the past for low-power wearable technology devices, with the potential for energy to be generated from body heat and movement, plus ambient energy from the environment.

Users of wearable technology devices could be at risk of cyber attacks, with potential hackers able to intercept users' data for as little as US$70 (€52, £41), according to a new study by online and mobile security specialist Symantec.

Be it sleeping in or skipping the gym, everyone wishes they could kick those bad habits that hurt productivity and prevent physical activity. Now, a new wearable is bidding to not just track activity, but use pain and shame to ensure users have no choice but to reach their goals.

Hewlett-Packard could be the latest technology giant to enter the growing smartwatch market this year, with rumours within the sector suggesting that a fashion-focused device could be released in the autumn.

Technology designer FreeWavz has launched a campaign to gain funding for the creation of a new set of earphones designed to collate health and fitness metrics, while also looking to cater for the safety of cyclists and joggers.

While the bulk of wearable technology has so far focused on wristwear, a company from India wants to get to the heart and sole of fitness tracking through a new pair of wearable trainers.

iPhone users are typically more interested in general health, while the average Android user consumes more fitness content, according to a study from mobile intelligence firm Opera Mediaworks.

A new research paper examining why as many as one in three people ditch fitness trackers shortly after buying them, has found that better education of the benefits is key to ensuring more “happily ever afters” between consumers and their wearables.

Apple is expected to continue its push into the health and fitness technology market when it releases the iPhone 6 and its new iOS8 operating system.

Google’s plans to develop smart contact lenses, designed to foster health benefits and aid vision, have progressed after the firm outlined a partnership with pharmaceutical company Novartis to take the project forward.

People could be shifting their Christmas-list focus towards the wearable technology market this year, as consumer interest continues to grow in the booming fitness monitoring sector.

Technology experts are tipping Microsoft to launch a new piece of wearable fitness technology this autumn, which will work in tandem with all three of the major smartphone operating systems.

Details have emerged suggesting that Adidas is closing in on the launch of a new wearable fitness product, as the sportswear giant seeks to boost its presence in the booming technology marketplace.

On a new 3D body scanner

Technology developer X-Doria has created a new piece of wearable kit allowing parents to set physical activity goals for their children, also enabling them to keep tabs on how much exercise their kids are doing.

Google has beaten rival Apple to the punch by releasing its first smartwatch, which went on sale last night (25 June) after being unveiled at Google's I/O developer conference in San Francisco

As the wearable tech market heats up with firms like Apple, Samsung and Google at the centre of a battle for supremacy, the latest figures from mobile research firm Flurry show that consumer appetite for fitness apps shows no sign of abating.

Google is preparing to launch a system to rival Apple’s HealthKit fitness platform, according to reports within the technology sector.

Given the recent boom in the wearable technology market, experts have decided to research the effectiveness of a number of fitness bands, with results showing that not all devices are as accurate as each other.

Apple’s often-discussed entrance into the wearable tech market with the so- called iWatch, could happen as soon as October, according to the latest industry rumours.

Samsung has unveiled a new prototype wristband that could be used to measure and collate a range of health and fitness data.

Microsoft could be looking to enter the smartwatch market with a focus on the health and fitness industry, following the publication of a patent originally filed in 2012.

US-based educational entertainment developer LeapFrog has unveiled one of the first wearable activity trackers designed for children.