How can clubs best serve Gen Alpha? Vicci Wells shares insights from the Youth Sport Trust study

From brain training and body sculpting, to ‘gesture tech’ and binaural beats, HCM predicts the trends that will impact and shape the sector

HCM Handbook editorial director, Liz Terry, predicts key trends, influences and opportunities set to shape the sector, including nocturnal living, gesture tech, brain training and small cost concepts

Dance company, Zumba, and virtual reality workout platform, FitXR, have joined forces to offer VR and mixed-reality versions of the dance routines.

The CEO of holistic wellness app Centr – founded by actor Chris Hemsworth – tells us about its new Hyrox partnership and move into the equipment market

As Xponential buys two new brands, Kate Cracknell talks to the CEO about keeping the portfolio on track and optimising the opportunity

Les Mills is jumping into Mixed Reality with the launch of the Bodycombat XR workout, designed by programme directors, Rachael Newsham and Dan Cohen, for the new Quest 3 headset from Meta.

Sam Cole, CEO of FitXR, is taking digital workouts to the next level with an immersive, VR fitness club

As the internet becomes more ‘human and physical’, should you be jumping on board the fast-moving metaverse train sooner rather than later?

Sports business leaders in the UK believe that the advent of 5G is likely to drive change and create new experiences in the sports sector – more than any other technology currently in the pipeline.

Emma Barry gives her thought-provoking take on the industry’s current strengths, weaknesses, opportunities and threats