engaged news & features
Even before we look to new audiences, there's so much more we can do to attract people who have already bought into exercise, says Kate Cracknell
HCM issue 8 2013
Kath Hudson takes a look at the growing technological options available for tracking members' physical activity both in and out of the health club environment
HCM issue 8 2013
The MD of Reebok Sports Club London talks Kate Cracknell through the major redevelopment project that's seen a “total transformation” of the offering
HCM issue 8 2013
Ignore absent members at your peril, and use your ex-member database as a feedback resource and prospect list, says Guy Griffiths
HCM issue 7 2013
Nutritional supplements are potentially a great revenue stream for clubs, but new European legislation is going to make it harder to promote them
HCM issue 6 2013
A look at the hottest trends impacting the health club spa industry
HCM issue 5 2013
Pressure on sales thanks to a weak economy, and an over-emphasis on social media, are detracting from real retention efforts, says Guy Griffiths
HCM issue 4 2013
Abigail Harris takes a look at the latest software designed to help members feel a sense of belonging to their gym 'community'
HCM issue 4 2013
Personal training has proved a tough nut to crack for many operators, but there are some notable success stories from around the world
HCM issue 3 2013
Colin Milner outlines guidelines for operators that want to better cater for the older population
HCM issue 3 2013
The CEO and co-founder of Anytime Fitness talks to Kate Cracknell about incentivising healthy living and the company's expansion plans
HCM issue 3 2013
Is the sector doing everything it needs to do to engage with today's consumer, asks Kate Cracknell
HCM issue 2 2013
The sports Operations Manager for Glasgow Life talks to Kate Cracknell about driving a culture of physical activity, and making positive changes at a population level
HCM issue 2 2013
Art of Cryo is a new division of a renowned family business with 30 years’ ...
TANITA is the founder of Bioelectrical Impedance Analysis (BIA) being the first to bring a ...