As Xponential buys two new brands, Kate Cracknell talks to the CEO about keeping the portfolio on track and optimising the opportunity

Xponential Fitness has entered a five-year licensing agreement with Princess Cruises that gives guests access to its boutique fitness classes and workout channel, XPlus. The tie-up is managed by OneSpaWorld and also launches Xponential’s first corporate wellbeing offering, which provides subscription platform XPass to 30,000 employees at a discounted rate.