Instagram news & features
The MD of JD Gyms shares details of the next phase of the brand’s expansion
HCM issue 8 2017
BOOM Cycle’s Bangs and a Bun talks about motivating people and putting the focus on mindfulness
HCM issue 4 2017
Xercise4Less topped the social media charts in a recent industry survey. Its social media guru Joe Hall shares his tips
HCM issue 3 2017
Innovations are growing the fitness
industry, but more needs to be
done to achieve future success.
David Minton summarises findings
from The Leisure Database
Company’s (TLDC) State of the
Fitness Industry Report
HCM Handbook 2017
Imke Schuller of the Futures Company look at how the industry can better connect with Millennials
HCM Handbook 2017
How Holmes Place Portugal linked up with the Portuguese Cardiology Foundation to raise the issue of inactivity
HCM issue 10 2016
Can clubs harness the power of social media to get more people moving?
HCM issue 7 2016
Budget giants Pure Gym and The Gym Group are leading the way in terms of brand
engagement on social media, but a new report shows that there’s plenty of room for
improvement across the fitness sector.
news •
06 Jun 2016
The PT turned online personality on the new art of social media 'influencing'
HCM issue 6 2016
A number of fitness brands changed the conversation in their New Year ad campaigns. Mark Hutcheon takes a closer look
HCM issue 4 2016
Social media is everywhere – but are you harnessing the powers of the ‘influencers’?
HCM issue 4 2016
The fitness industry may be growing, but it needs to do even more to achieve future success. David Minton looks at moves in the private and public sector, and the need for all clubs to better embrace the power of social media
HCM Handbook 2016
The value of exercise for mental health, and maintaining personal connections with members in a virtual era – these were some of the topics discussed at the panel debate that kicked off SIBEC Europe 2015 on the Costa Blanca, Spain, in November
HCM issue 1 2016
The spectators’ emotional response to every ace, missed backhand and disputed line call will be
measured at this year's Wimbledon tennis championship, thanks to wearable technology provided by
car manufacturer Jaguar.
news •
30 Jun 2015
Les Mills licensed facilities have 500 more members per club than the global average, says new research
HCM issue 7 2015
Streamed virtual fitness classes led by celebrities are the latest craze – and one health clubs should monitor, as they reach audiences who don’t go to a gym. Amanda Ellison reports
HCM issue 6 2015
As part of our management series, Julian Leybourne offers his views on management’s role in creating effective marketing communications
HCM issue 5 2014
Market researcher L2 predicts YouTube will be among the social media brands
leading the way in 2013 for beauty product marketing.
news •
22 Jan 2013
Study Active is a UK leading provider of health & fitness qualifications including Gym Instructing ...
Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and ...