Boutique studio UBX Boxing and Strength has partnered with Warner Bros. Pictures (ANZ – Australia and New Zealand) on a Workout Like Creed fitness campaign based around the upcoming cinema release of fight movie Creed III.

Boxing franchise, UBX, has ambitions to do for boxing what franchise F45 has done for functional training

Tech firm Eight Sleep, which markets itself as "the world's first sleep fitness company", has signed a deal with NBA star Danny Green which will see the basketball player become an investor and ambassador for the company.