Fitness First UK wins big by switching up its digital personal training (PT) offer with Fisikal
In a bid to better connect members to trainers and vice versa, Fitness First UK has integrated Fisikal’s world class personal training functionality into its digital ecosystem.
Here, Keith Shaw, Head of Personal Training, Fitness First UK explains how the experience played out for members, trainers and the business.
"I am pleased to say, the integration of Fisikal functionality was as pain-free as any switch could possibly be, thanks to the high level of support provide by Fisikal throughout.
"Our ambition is to engage 20 per cent of our membership in personal training. Digital bookings through our member app is central to our strategy. Recently, through targeted promotion administered through the app, over a 14-day period, we secured 1,600 personal trainer bookings by members who had previously never engaged with personal training. Being able to facilitate this kind of activity at the push of a few buttons will be instrumental in the growth of our personal training engagement moving forwards.
"Fisikal supported us through the entire process. Most of the technical integration was completed via a mix of remote and on-site works by Fisikal in liaison with our in-house technical team. When it came to the upload of information, setting filters and permissions, and building performance dashboard, Fisikal provided support via a mix of online ‘how to videos’ and visual PDFs to direct online and telephone support.
"The level of support by Fisikal was, and continues to be, extraordinary. Help is always on-hand. This reassurance has made the entire process manageable and has meant we will not shy away from upgrades and system improvements managed by Fisikal in the future.
"So, what are the big wins? As a business, the digitalisation of the booking system enables us to better understand and influence our members’ connection with our trainers. Secondly, it helps our trainers build a client base through better communication and promotion of their services direct to members. And, finally, it enhances the experience for our members and keep them training with us."