Fitness operators must be heretical towards their brand heritage, asking challenging questions about what they do – and, crucially, who for – says Kate Cracknell

Under Armour – the sportswear giant and owner of MapMyFitness – on why it bought the MyFitnessPal and Endomondo apps for US$560m

Is your business ready for post-demographic consumerism? Trendwatching.com explains why the old consumer models must go

The spectators’ emotional response to every ace, missed backhand and disputed line call will be measured at this year's Wimbledon tennis championship, thanks to wearable technology provided by car manufacturer Jaguar.

Operators must harness the power of positive feedback to enhance their services, facilities and brands

The future of retention is not about reacting to lost members, but about creating proactive customer care. Dr Paul Bedford reports

How can member feedback be gathered and used by the fitness industry to refine its offering? Jon Nasta reports

ClassPass targets those who want to cherry pick the classes they attend. Co-founder Payal Kadakia talks about its swift rise to success and expansion beyond New York

Virgin Active has announced the launch of its long-awaited Discovery Lab – a creative hub made up of health and fitness experts that will drive development of products and classes.

Streamed virtual fitness classes led by celebrities are the latest craze – and one health clubs should monitor, as they reach audiences who don’t go to a gym. Amanda Ellison reports

Does the general public even know what a fit, healthy body looks like any more? Kate Cracknell asks the question as she contemplates the recent ‘Beach Body’ furore

Executive director Steven Ward outlines ukactive’s latest area of focus: childhood inactivity

Gymbox Westfield Stratford in east London has inherited all the colour and buzz of its Olympic next-door neighbour, says Kate Cracknell

Looking forward to FitPro LIVE, which takes place in London in July

Gladstone showcases its new app, which has been designed to help users book and pay for classes and activities on the go

Video can ignite your social media, but you need to know how to use the medium to its best effect. Manraaj Sunner offers his advice

trendwatching.com’s Vicki Loomes offers six consumer trends for the health and fitness industry to consider harnessing in 2015

Six consumer trends to harness for business success in 2015

What do your members experience in your club, and how does this impact retention? Dr Melvyn Hillsdon reports

Low-cost growth, public sector strength and the impact of technology. David Minton offers an overview of the fitness sector based on the latest TLDC State of the UK Fitness Industry report

Euromonitor International has published its annual Top 10 Global Consumer Trends forecast report, highlighting an expected boom in consumers' desire for preventative healthcare via digital devices – given the current popularity of fitness and dieting apps.

This year’s SIBEC Europe event opened with a lively discussion forum covering wearable technology and Sports Direct Fitness’ £5 membership announcement

The author, pundit, TV celebrity and founder of The Huffington Post will talk about wellbeing and business success at IHRSA 2015

MD Chris Johnson explains why Pulse is about so much more than just equipment

No longer will your phone running out of juice be a problem: providing you are prepared to have a quick run. New gadget AMPY converts energy from motion into battery life to charge any USB-powered device.

What will the digital health club of the future look like? We ask the experts for their thoughts

Have you considered installing fingerprint access technology in your club?

Manraaj Sunner offers his advice to health clubs looking to develop an effective social media strategy

One of the early adopters of the Gladstone MobilePro app explains how it has improved their business

mywellness cloud – delivering the ultimate digital workout experience for your members