The world has had to get used to social distancing in 2020 and any business operating in
the leisure and hospitality sectors has had to face this challenge more than most.
Heading into 2021, storytelling will be a key trend among fitness content creators and
connected fitness providers, as the industry recognises its potential to unlock ultra-
engaging experiences that boost retention.
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training.
Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
features
interview
IHRSA 2017 speaker Seth Mattison on how tech is changing relationships
“Factors like anonymity, invisibility, a lack of authority and the fact that we’re not communicating in real time strip away the mores that society has spent millennia developing – Seth Mattison”
Virtual fitness apps – how clubs can benefit
Tom Walker explores the apps that are using virtual exercise content to extend the reach of fitness far beyond the walls of the gym
Google Play's Jeni Fisher picker her top 5 wellbeing apps
Jeni Fisher, head of lifestyle partnerships for
Google Play, gives the low-down on her personal
top five wellbeing apps at the moment
Overcoming a fear of water with virtual reality
Many clubs and leisure centres offer swimming lessons for children – but what happens when they’re scared of the pool? Tom Walker finds out about a Swedish project that set out to turn 4,000 water-fearing children into swimmers
Florian Goerisch on how Goals in Google Calendar can assist with fitness goals
Goals in Google Calendar helps users make time for the things that are important to them – like fitting in more exercise. Florian Goerisch, Product Manager at Google, tells Kate Cracknell how it works
Cycloparks improves its online offering with Legend
Cycloparks steps its online offering up a gear with Legend, substantially increasing website traffic and online bookings by giving customers a website that's informative and easy to use
React Fitness and Styku
Physicist turned tech entrepreneur, Raj Sareen, explains how his 3D body scanner Styku will revolutionise member acquisitions, retention and revenues for your health club
Video is key to social media
Businesses today need a planned, active social media presence that reflects their brand – and that keeps up with the latest trends, such as the use of video. Tom Godwin reports
Need an app?
With Millennials viewing their smartphones as an extension of themselves, apps are becoming less of a nice-to-have and more of a must-have. But who can health club operators turn to if they want to create an app for their members? Kath Hudson reports
Editor's letter
Health clubs turn to tech to personalise offering
With technology making it ever simpler for consumers to personalise the products they buy, operators will increasingly turn to tech rather than bricks and mortar to deliver individually curated fitness experiences
Virtuagym to promote member engagement with all-in-one fitness software
The Virtuagym software and app can assist health clubs in creating a powerful online community among their members, enhancing day-to-day engagement, communication and motivation
What can health club operators learn from the success of Pokemon Go?
Pokémon Go got people off the sofa and walking – for fun. So what can fitness providers learn from this success?
Kate Cracknell reports
Gladstone installs custom data-collection software at Oldham Community Leisure Centre
Gladstone’s new access control solution doesn’t just provide enhanced security and track attendance: it delivers invaluable insights into exactly how customers use your facilities
Stay on track
Fitness trackers are becoming increasingly sophisticated – and popular.
Tom Walker looks at some of the hottest products on the market
Oneone Fitness launches interactive fitness kiosk
oneone fitness, UK developer of premium software based solutions, has launched gym budd-e, an interactive fitness kiosk designed to transform members’ gym floor experience
Data is the oil of the 21st century. How do you unlock its wealth?
Many operators store a vast amount of data in their systems but never use it.
Could they be sitting on a gold mine? Rhianon Howells investigates new developments
in data mining that are aimed at unlocking this hidden wealth
Les Mills is using virtual classes to smash all attendance records at its newest club
Les Mills has opened a club in Auckland, New Zealand, which proves the powerful impact virtual classes can have on attendance and bottom line. Manager Carrie Kepple talks to Kath Hudson
Tinder for fitness? We've got an app for that
Described in jest as dating apps for gyms, gym buddy apps – which help you find the perfect workout partner – have burst onto the scene. Kath Hudson reports
The latest fitness product launches from FIBO 2016
We take a look at some of the new products & services launched at FIBO 2016.
Log on to fitness-kit.net and type the company name under ‘keyword search’
PT apps: How personal training is learning from Uber
Uber has had great success with its taxi on demand app, but do people need PTs at such
short notice? Kath Hudson reports on the new trend for PT on demand apps
How to harness the power of social media influencers to grow your business
Social media is everywhere – but are you harnessing the potential of those who wield power within it? Louise Rumball introduces the ‘influencers’
A new generation of sports bra will track your activity as well as offering support
As wearable fitness tracking becomes the norm for many exercisers, we look at some of the new smart bras that combine technology with support
Gym operators! Wearables aren't a threat but an opportunity
Many clubs still see activity trackers as a threat rather than an opportunity, but some operators are now embracing this technology. Amanda Calder-McLaren finds out how
latest news
Digital fitness content provider Wexer has launched its new software development kit (SDK), which allows the virtual fitness content hosted ...
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch of PRO+, a new solution ...
Audio fitness app Auro has been named as the Official Training Partner for the Winter Run 2021. The virtual event ...
Goldman Sachs is leading a US$65m financing round in Echelon Fitness – a sign it believes the at-home fitness market ...
Life Time says it’s the first US health & fitness club company to embrace Apple Fitness+ and include it as ...
In a surprise move, Peloton – which finished its last financial quarter with US$2bn cash in the bank – has ...
Mad Dogg Athletics, the company which created the Spinning bikes, has sued Peloton Interactive for patent infringement. A suit, filed ...
Apple has launched its long-awaited on-demand fitness platform, which will utilise the tech giant's ecosystem of hardware and software to ...
UneeQ, a United States and New Zealand-based digital human company, has worked with mental wellbeing platform Mentemia to transform famous ...
How Will Fitness Evolve In 2021? Uscreen is the premier video monetization platform on a mission to enable fitness entrepreneurs, ...
While leisure operators can generate interest and build an audience fairly easily, the challenge is converting an audience into a ...
Strava has raised US$110m in a Series F financing round led by TCV and Sequoia Capital. Other investors taking part ...