Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry
wants? For members to be addicted (in a healthy way) to exercise – not just to increase
profits but, most importantly, so they can live happier, healthier and longer lives.
There’s nothing quite like discovering a product that creates a huge impact in our life.
After all, isn’t that what we’re all searching for?
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
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Flooring
Wearable technology solutions
Exercise equipment
Management software
Lockers/interior design
features
interview
Daniel Sobhani, Freeletics
“People are set up for failure by the fitness industry with false promises and unrealistic expectations. We’ve always wanted to put a stop to this, and with Mindset Coaching we’re taking the next step”
people
Richard Hanbury
Founder and CEO, Sana
“I was in Yemen, close to the capital, Sana’a, when I had the accident that put me in a wheelchair and gave me a chronic nerve damage pain problem. This led me to develop the underlying technology of Sana”
people
Ian Mullane
Founder, Keepme
“Using predictive and machine learning models, operators can hyper-personalise engagement
”
Fighting COVID-19
In the aftermath of the pandemic, people will be more aware of the importance of their health and the strength of their immune system.
Can fit tech alert users to potential immunodeficiencies or symptoms? And might these products assist governments? We asked industry leaders for their predictions
interview
Digital ecosystem
“The digitisation of the sector was going to happen anyway. COVID-19 has simply accelerated the digital transformation”
interview
Lindsay Cook, FitOn
“Today FitOn is a totally different experience. That’s the beauty of software – it’s so easy to improve and change to meet your members’ needs”
Editor's letter
Monetising digital
Having made a lightening fast pivot to digital during lockdown, gym operators are now figuring out how to optimise the assets they’ve invested in – it’s time to monetise digital and find ways to create hybrid models
interview
Toni Knowlson, Amazon Web Services
“These insights give fans access to the inner workings of their favourite teams”
people
Sri Peruvemba
BeBop Sensors: VP of strategy
“Our gloves allow users to have digital hands in virtual reality, and to manipulate objects as though they existed in real life”
Tesqua upgrades its in-club experience
Tesqua Health and Sports Centre, Netherlands, has partnered with FunXtion, experts in digital fitness, to create an immersive, instructor-driven, group exercise boutique concept within its existing facility
Lover app
Sexual wellness enters the mainstream with the launch of new Lover app
Get connected
Sony and Precor are collaborating.
Henrik Bengtsson, head of business at
Advagym, tells Wendy Golledge about
Sony’s latest foray into fitness
Class action
Jean-Michel Fournier, CEO of digital fitness outfit Les Mills on Demand, envisions the future of group fitness tech
Editor's letter
Embracing digital
We’re in the middle of a change so vast we still can’t see the shape of it. The only definites are that achieving good health will become a new and urgent priority and technology will be a major driver of this, as the fitness industry embraces digital
people
Motosumo
Kresten Juel Jensen, CEO and co-founder and Nick Coutts, incoming chair
“Everyone’s on their smartphones, so we saw this as a massive opportunity to gamify group fitness”
interview
Christopher Ruddock, INCUS
“I quickly got hooked on how data could improve people’s enjoyment of sport, and having demonstrated a basic prototype, I entered a competition to go to America to develop the concept as a business”
interview
Krissy Cela
“So many people miss out on fitness because they feel too intimidated to go to the gym”
people
Markos Kern
Founder & CEO, Fun With Balls
“Like gaming, it’s very addictive, but this time in a good way. Imagine shooting space invaders on a squash court or kicking a soccer ball to kill some monsters”
interview
Ali Yetisen
Lead researcher, Technical University Munich
“If the glucose levels are high, the tattoo turns green; if they’re too low it turns yellow”
Get smart
A new, smart exercise mask will analyse breath for a wide range of performance-related indicators, as Tom Walker explains
interview
Lauren Foundos, FORTË
“We give data reports showing the most popular instructors, so they can get credit for driving users”
interview
Changing the game
“Real-time feedback must become the new normal as tech evolves”
interview
John Foley
Founder and CEO, Peloton
“We’re combining the best software, hardware, content and experience in one place”
Hussle: Come out of lockdown fighting fit
Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly
latest news
A new at-home fitness app will enable friends, communities, and coaches to remotely work out together using live video links. ...
Fitness tech firm Therabody has expanded into a new area of wellness with the launch of a new compression recovery ...
Les Mills has come up with an ingenious solution to get around the pandemic travel bans, which threatened a long ...
At-home fitness giant Peloton has officially completed the acquisition of equipment provider Precor, in a deal worth US$420m. Precor will ...
A new digital fitness platform has combined a digital exercise offering with online dating features which allow users to meet ...
Sport:80, a developer of cloud-based sport management software, has launched a club management system to help governing bodies and grassroots ...
Fitness tech startup Motosumo has secured a Series A funding round, which it will use to expand and develop its ...
Prince Harry, The Duke of Sussex has become the first chief impact officer of US-based coaching and mental health firm ...
Myzone CEO, Dave Wright, has announced the launch of MZ-Switch, a mobile heart rate monitor which can now sit on ...
A three-year-old-boy has died of the injuries he sustained in an accident involving a Peloton Tread+ running machine. No details ...
Fitness tech and software firm Exerp has secured a strategic partnership agreement with budget gym chain PureGym. The deal will ...
A new report shows how the pandemic is shifting consumer behaviours in fitness, sport and physical activity – and how ...