Heading into 2021, storytelling will be a key trend among fitness content creators and
connected fitness providers, as the industry recognises its potential to unlock ultra-
engaging experiences that boost retention.
In collaboration with ukactive, FunXtion has driven a global discussion with some of the
world’s leading fitness operators and influencers, exploring how digitalisation will
influence the delivery of fitness services and products moving forwards.
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Harlands Group is the leading provider of membership management services to leisure operators, processing over ...
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Spa software
Management software
Member feedback software
Software
Red Light Therapy
features
people
Motosumo
Kresten Juel Jensen, CEO and co-founder and Nick Coutts, incoming chair
“Everyone’s on their smartphones, so we saw this as a massive opportunity to gamify group fitness”
people
Markos Kern
Founder & CEO, Fun With Balls
“Like gaming, it’s very addictive, but this time in a good way. Imagine shooting space invaders on a squash court or kicking a soccer ball to kill some monsters”
interview
Changing the game
“We cannot lose sight of the most important people in this equation – the athletes. We must ensure this data and technology delivers benefits to them”
Class action
Jean-Michel Fournier, CEO of digital fitness outfit Les Mills on Demand, envisions the future of group fitness tech
Get smart
A new, smart exercise mask will analyse breath for a wide range of performance-related indicators, as Tom Walker explains
Tesqua upgrades its in-club experience
Tesqua Health and Sports Centre, Netherlands, has partnered with FunXtion, experts in digital fitness, to create an immersive, instructor-driven, group exercise boutique concept within its existing facility
interview
Toni Knowlson, Amazon Web Services
“The results help fans understand why some passing plays are more difficult than others”
Trend Gazing
Andy Hall, COO of data and tech solutions brand,
Volution, looks at the trends we can expect to see
emerging in the global fitness market in 2021
Industry forced to recognise a new, health-focused consumer
Wattbike’s lead sport scientist
Eddie Fletcher discusses the importance
of health assessments, changes in
consumer behaviour post-lockdown and
the latest UK government strategy
Digital revolution
As the fitness industry grapples with the challenge of optimising digital,
Volution’s Adam Norton shares his vision for a customised data-centric
approach that will lead operators into a new era of success
HCM fitness trends
COVID-19 has changed the world as we know it. This year’s
HCM Fitness Trends have been updated to reflect the new
reality of the challenges being faced by operators globally
The shape of digital
The data generated by tech platforms such as Funxtion, gives us insights into how people exercised during lockdown and the likely shape of consumer digital engagement going forward, as Karen Euser reports
Rapid response
Professional mystery shopping outfit,
Proinsight, set its shoppers the task of
evaluating a range of online workouts to see
how they measured up. David Hopkins reports
Unique challenge
Ken Hughes, expert in consumer culture and human behaviour spoke as part of the Technogym Talks series of webinars about how operators can navigate the new consumer landscape
Super soft
As gyms reopen, restrictions on numbers are demanding more
of their software. HCM asks the experts how their systems
can enable gyms to cope with post lockdown requirements
Les Mills Showcase
Bannatyne has driven member engagement with Les Mills during the lockdown
Pivot to digital
The coronavirus pandemic has inspired a huge pivot to digital right across the
industry, from sole traders to large chains and trusts. Kath Hudson looks at some of the offerings pulled together in lightning fast time to keep members active and sane
Soft power
With the coronavirus pandemic forcing gyms across the world to temporarily close their doors, staying connected to your members digitally has never been more important. Software suppliers tell Steph Eaves how they’re contributing
PureGym scales up Funxtion’s digital integration
With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home
Connect, engage, coach with Technogym Mywellness
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
Wattbike partner on world-first group cycling software
Wattbike has partnered with Intelligent Cycling to transform indoor cycling with innovative new technology that enables automatic personalisation for riders in a group cycling class
Editor's letter
Announcing Fit Tech
Leisure Media is launching a new platform for technology in the health, fitness, wellness and sports markets. Available in every media channel, Fit Tech is for you if you love fitness and are excited by all things digital
Artificial intelligence
When you hear the words ‘artificial intelligence’, do you think of talking computers and helpful androids? Think again. We find out how AI can be used in fitness
people
Jean-Michel Fournier
CEO, Les Mills Media
“In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence”
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