GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
Technogym | Fit Tech promotion
FIT TECH News

Immersive Gym reveals augmented real-time fitness journeys

By
The starting point was the aim of creating something that’s as close to the real thing as possible and also brings in the sense of connectedness with others.”
, Charles Pearce
The starting point was the aim of creating something that’s as close to the real thing as possible and also brings in the sense of connectedness with others.”
– Charles Pearce

Luxury tech innovator, Immersive Gym, has launched an augmented fitness environment which “intelligently uses technology” to transform static workouts into real-time journeys, without wearables.

Using overhead projectors or LED screens, 220 degrees of captured content is streamed onto three studio walls, while spatial audio and reactive lighting provide an immersive AR experience.

The set-up is suitable for cycling, running and rowing or any connected piece of training equipment, as well as wellness activities such as yoga, mindfulness and binaural beats frequency sessions – this involves listening to two different frequency levels in the left and right ear which can either energise the brain or place it in a meditative state.

Immersive Gym plans, designs and delivers tech-augmented fitness spaces and gyms, including advising on what gym equipment, software and cameras should be used.

A basic fit-out has a starting price of £25k, while the cost of a large bespoke installation starts at £100k.Clients are provided with a gallery of real-life and AR trails and can also use Zwift, or pre-recorded classes from suppliers such as Les Mills. Immersive Gym recommends the use of online racing content to instil a competitive element to individual workouts.

The system operates via a proprietary touchscreen menu which categorises content into Studio; mat-work and classes, Gym; run, cycle and row and Entertainment; racing and flight simulations and media.

Customers can have remote PT sessions using a video dial-in feature, with camera feedback enabling trainers and users to monitor and guide performance during sessions, even when they can’t physically meet up.

“Immersive Gym allows you to be immersed in any environment you choose while being in your own space,” said founder, Charles Pearce. “We’re using the latest technology to combine the opportunity for physical and mental wellbeing in an environment that’s second to none.”

Pearce was inspired to create the concept after he prepared for a charity bike ride and felt constricted by training on a static bike with only a computer screen that did not provide an engaging field of view for the content provided.

He also identified a gap in the market because he felt gyms had become too functional and hadn’t evolved in the same way that fitness hardware had.

“I noticed that the gym and studio space just hadn’t evolved from the mirrored walls, wooden floors and loose kit,” said Pearce. “The spaces simply had not utilised the available technological developments to enable gyms to provide an inspirational, motivating and rewarding place to train.

“Ninety per cent of people we’ve spoken to have said, by choice, that they’d like to be outside when exercising,” he explains. “The starting point was the aim of creating something that’s as close to the real thing as possible and also brings in the sense of connectedness with others.”

Immersive Gym can create bespoke films for customers for an additional fee, filmed at their choice of location, ranging from mountain bike paths to tropical beaches.

Pearce has aspirations for Immersive Gym to enter the corporate market to diversify the corporate wellness offering and change the expectation that workplace wellness can just be satisfied with the provision of a gym membership.

The company is in talks regarding potential collaborations with prime residences, yachts, hotels and corporates to provide a versatile concept suitable for workplace wellness.

Immersive Gym has set a limit to install 50 studios in the next 12 months, with 80 per cent of these in hotels and private residences and 20 per cent in corporate wellness locations, to ensure high-quality standards can be met.

More fit tech news
Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based ...
news • 27 Mar 2024
Egym, which raised €207 million last year in new investment, continues to build its top team with the appointment of ...
news • 21 Mar 2024
The UK government acknowledged in its recent budget that economic recovery depends on the health of the nation, but failed ...
news • 11 Mar 2024
Technogym is launching Checkup, an assessment station which uses AI to personalise training programmes in order to create more effective ...
news • 06 Mar 2024
Fitness On Demand (FOD) has teamed up with Les Mills, to offer an omnichannel fitness solution to operators. Fitness on ...
news • 04 Mar 2024
Samsung has unveiled a smart ring, packed with innovative technologies to aid health and wellbeing, which will be available later ...
news • 29 Feb 2024
A new urban city centre in Gothenburg, Sweden is in development with the aim of accelerating health innovation. Next Step ...
More HCM news
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data of their employees to be ...
news • 23 Feb 2024
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse ...
news • 21 Feb 2024
Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end club this April, in Marlow ...
news • 19 Feb 2024
University of Washington researchers have created a wireless wearable in the form of a thermal earring that continuously monitors a ...
news • 16 Feb 2024
Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines. The partnership ...
news • 13 Feb 2024
Triathlon legends, Alistair and Jonny Brownlee, have launched a free conversational AI tool to share their vast training knowledge with ...
news • 07 Feb 2024
According to McKinsey’s latest report, The trends defining the US$1.8 trillion global wellness market in 2024, the market for wellness ...
news • 24 Jan 2024
One of the most famous bodybuilders of all time – turned Hollywood actor – turned Californian governor – Arnold Schwarzenegger, ...
news • 23 Jan 2024
Egym has signalled its intention to become a major global player in the health club equipment space, signing up former ...
news • 19 Jan 2024
With pressure on medical services at an all time high, the Tony Blair Institute for Global Change is calling for ...
news • 17 Jan 2024
Sennheiser has teamed up with Polar Electro for the launch of its Momentum Sport earbuds which deliver Polar’s bio-sensing capabilities ...
news • 09 Jan 2024
The fitness industry is gearing up to engage with the medical profession according to the results of the American College ...
news • 05 Jan 2024
TikTok, has launched into the fitness market with a new hub called #TikTokFitness and a supporting consumer marketing push. The ...
news • 05 Jan 2024
Les Mills has released Les Mills XR Dance for the Meta Quest 3 headset. The release is the company's second ...
news • 20 Dec 2023
Equinox has appointed a Health Advisory Board of medical experts and academics to 'define new frontiers in the science of ...
news • 15 Dec 2023
Horizon Leisure is upgrading and investing in its new shopping-centre health hub – The Wellbeing Hub in Havant, UK – ...
news • 15 Dec 2023
Google has just released Gemini, a new multimodal AI which is being billed as a "ChatGPT Killer". Unlike ChatGPT, it ...
news • 06 Dec 2023
Survivalist, Bear Grylls has partnered with four mental health heavyweights and former TV producer, Neil Smith, to create an app ...
news • 06 Dec 2023
Sport Alliance has named Erwin Korst vice president sales international. The appointment comes as the company announces US$100m of new ...
news • 04 Dec 2023
Training provider, The Fitness Group, has teamed up with personal training app, My PT Hub, to make it easier for ...
news • 19 Nov 2023
The Maybourne Hotel Group – manager of iconic global hotels including Claridges, The Berkeley and The Connaught – has partnered ...
news • 17 Nov 2023
Timbaland, Platinum Grammy Award-winning producer, who's worked with artists such as Jay-Z, Missy Elliott, Madonna, Rihanna, Justin Timberlake and Drake ...
news • 15 Nov 2023
Connected fitness equipment supplier, Echelon Fitness, has signed a multi-year deal with Run Disney, the road race division of Disney ...
news • 14 Nov 2023
The first ever Siro hotel, marketed as the "ultimate fitness and recovery hotel", is now accepting reservations. Set to open ...
news • 09 Nov 2023
More fit tech news
CoverMe Fitness is an on-demand group exercise cover app that connects qualified and insured instructors ...
Fitronics develop effective, user-friendly software for the sport, health and fitness industry to improve member ...
Cryotherapy
Flooring
Digital
Lockers
Salt therapy products
CoverMe Fitness is an on-demand group exercise cover app that connects qualified and insured instructors ...
Fitronics develop effective, user-friendly software for the sport, health and fitness industry to improve member ...
Get Fit Tech
Sign up for the free Fit Tech ezine and breaking news alerts
Sign up
Cryotherapy
Flooring
Digital
Lockers
Salt therapy products

features

App analysis

Check your form

Sency’s motion analysis technology is allowing users to check their technique as they exercise. Co-founder and CEO Gal Rotman explains how
Research

Physical activity monitors boost activity levels

Researchers at the University of Copenhagen have conducted a meta analysis of all relevant research and found that the body of evidence shows an impact
Profile

Sohail Rashid

My vision was to create a platform that could improve the sport for lifters at all levels and attract more people, similar to how Strava, Peloton and Zwift have in other sports
Ageing

Reverse Ageing

Many apps help people track their health, but Humanity founders Peter Ward and Michael Geer have put the focus on ageing, to help users to see the direct repercussions of their habits. They talk to Steph Eaves
Opinion

Building on the blockchain

For small sports teams looking to compete with giants, blockchain can be a secret weapon explains Lars Rensing, CEO of Protokol
Innovation

Bold move

Our results showed a greater than 60 per cent reduction in falls for individuals who actively participated in Bold’s programme
Fit Tech people

Ali Jawad

Paralympic powerlifter and founder, Accessercise
Users can easily identify which facilities in the UK are accessible to the disabled community
Editor's letter

Into the fitaverse

Fitness is already among the top three markets in the metaverse, with new technology and partnerships driving real growth and consumer engagement that looks likely to spill over into health clubs, gyms and studios
Fit Tech people

Hannes Sjöblad

MD, DSruptive
We want to give our users an implantable tool that allows them to collect their health data at any time and in any setting
Fit Tech people

Jamie Buck

Co-founder, Active in Time
We created a solution called AiT Voice, which turns digital data into a spoken audio timetable that connects to phone systems
Profile

New reality

Sam Cole, CEO of FitXR, talks to Fit Tech about taking digital workouts to the next level, with an immersive, virtual reality fitness club
App analysis

Going hybrid

Workout Anytime created its app in partnership with Virtuagym. Workout Anytime’s Greg Maurer and Virtuagym’s Hugo Braam explain the process behind its creation
More features
FIT TECH News

Immersive Gym reveals augmented real-time fitness journeys

By
The starting point was the aim of creating something that’s as close to the real thing as possible and also brings in the sense of connectedness with others.”
, Charles Pearce
The starting point was the aim of creating something that’s as close to the real thing as possible and also brings in the sense of connectedness with others.”
– Charles Pearce

Luxury tech innovator, Immersive Gym, has launched an augmented fitness environment which “intelligently uses technology” to transform static workouts into real-time journeys, without wearables.

Using overhead projectors or LED screens, 220 degrees of captured content is streamed onto three studio walls, while spatial audio and reactive lighting provide an immersive AR experience.

The set-up is suitable for cycling, running and rowing or any connected piece of training equipment, as well as wellness activities such as yoga, mindfulness and binaural beats frequency sessions – this involves listening to two different frequency levels in the left and right ear which can either energise the brain or place it in a meditative state.

Immersive Gym plans, designs and delivers tech-augmented fitness spaces and gyms, including advising on what gym equipment, software and cameras should be used.

A basic fit-out has a starting price of £25k, while the cost of a large bespoke installation starts at £100k.Clients are provided with a gallery of real-life and AR trails and can also use Zwift, or pre-recorded classes from suppliers such as Les Mills. Immersive Gym recommends the use of online racing content to instil a competitive element to individual workouts.

The system operates via a proprietary touchscreen menu which categorises content into Studio; mat-work and classes, Gym; run, cycle and row and Entertainment; racing and flight simulations and media.

Customers can have remote PT sessions using a video dial-in feature, with camera feedback enabling trainers and users to monitor and guide performance during sessions, even when they can’t physically meet up.

“Immersive Gym allows you to be immersed in any environment you choose while being in your own space,” said founder, Charles Pearce. “We’re using the latest technology to combine the opportunity for physical and mental wellbeing in an environment that’s second to none.”

Pearce was inspired to create the concept after he prepared for a charity bike ride and felt constricted by training on a static bike with only a computer screen that did not provide an engaging field of view for the content provided.

He also identified a gap in the market because he felt gyms had become too functional and hadn’t evolved in the same way that fitness hardware had.

“I noticed that the gym and studio space just hadn’t evolved from the mirrored walls, wooden floors and loose kit,” said Pearce. “The spaces simply had not utilised the available technological developments to enable gyms to provide an inspirational, motivating and rewarding place to train.

“Ninety per cent of people we’ve spoken to have said, by choice, that they’d like to be outside when exercising,” he explains. “The starting point was the aim of creating something that’s as close to the real thing as possible and also brings in the sense of connectedness with others.”

Immersive Gym can create bespoke films for customers for an additional fee, filmed at their choice of location, ranging from mountain bike paths to tropical beaches.

Pearce has aspirations for Immersive Gym to enter the corporate market to diversify the corporate wellness offering and change the expectation that workplace wellness can just be satisfied with the provision of a gym membership.

The company is in talks regarding potential collaborations with prime residences, yachts, hotels and corporates to provide a versatile concept suitable for workplace wellness.

Immersive Gym has set a limit to install 50 studios in the next 12 months, with 80 per cent of these in hotels and private residences and 20 per cent in corporate wellness locations, to ensure high-quality standards can be met.

More fit tech news
Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based ...
news • 27 Mar 2024
Egym, which raised €207 million last year in new investment, continues to build its top team with the appointment of ...
news • 21 Mar 2024
The UK government acknowledged in its recent budget that economic recovery depends on the health of the nation, but failed ...
news • 11 Mar 2024
Technogym is launching Checkup, an assessment station which uses AI to personalise training programmes in order to create more effective ...
news • 06 Mar 2024
Fitness On Demand (FOD) has teamed up with Les Mills, to offer an omnichannel fitness solution to operators. Fitness on ...
news • 04 Mar 2024
Samsung has unveiled a smart ring, packed with innovative technologies to aid health and wellbeing, which will be available later ...
news • 29 Feb 2024
A new urban city centre in Gothenburg, Sweden is in development with the aim of accelerating health innovation. Next Step ...
More HCM news
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data of their employees to be ...
news • 23 Feb 2024
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse ...
news • 21 Feb 2024
Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end club this April, in Marlow ...
news • 19 Feb 2024
University of Washington researchers have created a wireless wearable in the form of a thermal earring that continuously monitors a ...
news • 16 Feb 2024
Zumba, and virtual reality workout platform, FitXR, have joined forces to offer mixed-reality versions of Zumba's dance routines. The partnership ...
news • 13 Feb 2024
Triathlon legends, Alistair and Jonny Brownlee, have launched a free conversational AI tool to share their vast training knowledge with ...
news • 07 Feb 2024
According to McKinsey’s latest report, The trends defining the US$1.8 trillion global wellness market in 2024, the market for wellness ...
news • 24 Jan 2024
One of the most famous bodybuilders of all time – turned Hollywood actor – turned Californian governor – Arnold Schwarzenegger, ...
news • 23 Jan 2024
Egym has signalled its intention to become a major global player in the health club equipment space, signing up former ...
news • 19 Jan 2024
With pressure on medical services at an all time high, the Tony Blair Institute for Global Change is calling for ...
news • 17 Jan 2024
Sennheiser has teamed up with Polar Electro for the launch of its Momentum Sport earbuds which deliver Polar’s bio-sensing capabilities ...
news • 09 Jan 2024
The fitness industry is gearing up to engage with the medical profession according to the results of the American College ...
news • 05 Jan 2024
TikTok, has launched into the fitness market with a new hub called #TikTokFitness and a supporting consumer marketing push. The ...
news • 05 Jan 2024
Les Mills has released Les Mills XR Dance for the Meta Quest 3 headset. The release is the company's second ...
news • 20 Dec 2023
Equinox has appointed a Health Advisory Board of medical experts and academics to 'define new frontiers in the science of ...
news • 15 Dec 2023
Horizon Leisure is upgrading and investing in its new shopping-centre health hub – The Wellbeing Hub in Havant, UK – ...
news • 15 Dec 2023
Google has just released Gemini, a new multimodal AI which is being billed as a "ChatGPT Killer". Unlike ChatGPT, it ...
news • 06 Dec 2023
Survivalist, Bear Grylls has partnered with four mental health heavyweights and former TV producer, Neil Smith, to create an app ...
news • 06 Dec 2023
Sport Alliance has named Erwin Korst vice president sales international. The appointment comes as the company announces US$100m of new ...
news • 04 Dec 2023
Training provider, The Fitness Group, has teamed up with personal training app, My PT Hub, to make it easier for ...
news • 19 Nov 2023
The Maybourne Hotel Group – manager of iconic global hotels including Claridges, The Berkeley and The Connaught – has partnered ...
news • 17 Nov 2023
Timbaland, Platinum Grammy Award-winning producer, who's worked with artists such as Jay-Z, Missy Elliott, Madonna, Rihanna, Justin Timberlake and Drake ...
news • 15 Nov 2023
Connected fitness equipment supplier, Echelon Fitness, has signed a multi-year deal with Run Disney, the road race division of Disney ...
news • 14 Nov 2023
The first ever Siro hotel, marketed as the "ultimate fitness and recovery hotel", is now accepting reservations. Set to open ...
news • 09 Nov 2023
More fit tech news