GET FIT TECH
Sign up for the FREE digital edition of Fit Tech magazine and also get the Fit Tech ezine and breaking news email alerts.
Not right now, thanksclose this window
Floors 4 Gyms / TVS Sports Surfaces
Floors 4 Gyms / TVS Sports Surfaces
Floors 4 Gyms / TVS Sports Surfaces
Get Fit Tech
digital magazine
News

Grndhouse markets itself as the first platform to focus on strength training

By

A new online fitness platform is looking to establish itself as the first to focus solely on strength training.

Set up by a group of PTs, the UK-based service aims to corner what it sees as an underserved market.

Offering structured strength training via on-demand classes, Grndhouse will provide targeted goal-focused classes with guidance on form and technique.

Subscriptions for the online service start from £20 per month.

The six founders – some of whom are former Barry's Bootcamp trainers – are Louis Rennocks, Esmeé Gummer, Nik Naidoo, Izy George, Jay Copley and Connor Minney. "We believe in a no-gimmicks approach to fitness and training," they told Fit Tech and HCM.

"We’re here to make people's training entertaining – while challenging them at the same time. Our view is that if it doesn’t challenge you, it won’t change you."

The founders outline Grndhouse's philosophy as being based on "demystifying the outdated stereotypes around strength training" and to showing how easily strength-based training can "transform your mind, body and happiness – either in the gym or at home"

"As six friends and fitness professionals, we’ve taught, championed and sweated our way through every type of boutique workout class – from boxing to cardio, HIIT to yoga – but one thing remains clear: neglecting strength training is a big mistake," they said.

"We know the weights area in the gym can be intimidating and we know lifting a dumbbell might seem more complicated than lacing up your trainers and going for a run, but it doesn’t have to be.

‍"Each class will talk you through which free weights or resistance bands you need and how to use them effectively, showing you how to become physically and mentally strong, whatever your goal."

"We believe Grndhouse has the power to transform the way people exercise forever."

At launch, Grndhouse will offer seven different workouts, ranging from lower body and upper body routines to "Grndhouse Hustle" and bodyweight training.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More news
US Army paratroopers will be fitted with data-collecting wearables for six months, as part of a project to measure stress ...
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, in which the company estimates ...
Therabody has secured strategic investment from more than 100 superstars across sport, music and the entertainment industry. Among the 100 ...
Interactive digital fitness specialist FunXtion has partnered with health and fitness tracking software provider WeFitter. The partnership will look to ...
Brawn, the recently-launched strength training app has launched virtual leaderboards for its users across the UK and Canada. The new ...
The team behind a new digital service which allows users to transform any space into a workout area, say it ...
Launched recently, YogiFi is being marketed as the world's first smart yoga mat. YogiFi Series-1 (Pro) delivers personalised yoga sessions ...
Everyone Active is offering a month’s free trial of its digital Everyone On Demand service to every member of the ...
Les Mills has launched a new digital content solution to support health and fitness operators in engaging their members outside ...
Digital fitness content provider Wexer has launched its new software development kit (SDK), which allows the virtual fitness content hosted ...
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch of PRO+, a new solution ...
Audio fitness app Auro has been named as the Official Training Partner for the Winter Run 2021. The virtual event ...
Goldman Sachs is leading a US$65m financing round in Echelon Fitness – a sign it believes the at-home fitness market ...
Life Time says it’s the first US health & fitness club company to embrace Apple Fitness+ and include it as ...
In a surprise move, Peloton – which finished its last financial quarter with US$2bn cash in the bank – has ...
Mad Dogg Athletics, the company which created the Spinning bikes, has sued Peloton Interactive for patent infringement. A suit, filed ...
Apple has launched its long-awaited on-demand fitness platform, which will utilise the tech giant's ecosystem of hardware and software to ...
UneeQ, a United States and New Zealand-based digital human company, has worked with mental wellbeing platform Mentemia to transform famous ...
Les Mills On Demand has been named as the "Best At-home Workout" award for 2020 by USA Today, the internationally ...
The Fitness Industry Technology Council (FITC) has launched its inaugural Fitness Technology Innovation Awards. Looking to celebrate fitness tech innovations ...
How Will Fitness Evolve In 2021? Uscreen is the premier video monetization platform on a mission to enable fitness entrepreneurs, ...
While leisure operators can generate interest and build an audience fairly easily, the challenge is converting an audience into a ...
Strava has raised US$110m in a Series F financing round led by TCV and Sequoia Capital. Other investors taking part ...
Playfinder has launched Bookteq, a booking system aimed at increasing revenue for operators of independent physical activity venues. CEO, Jamie ...
Featured supplier: Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Featured supplier: Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Les Mills: The Future of Fitness
Les Mills
Les Mills: The Future of Fitness Read more
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering exceptional service to ...
Company profile: Booker by MINDBODY
Booker by Mindbody is the industry’s leading cloud-based spa and salon management platform. Our cutting-edge ...
Management software
fibodo Limited: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
Precor: Fitness equipment
Featured supplier: Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Featured supplier: Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering exceptional service to ...
Company profile: Booker by MINDBODY
Booker by Mindbody is the industry’s leading cloud-based spa and salon management platform. Our cutting-edge ...
Les Mills: The Future of Fitness
Les Mills
Les Mills: The Future of Fitness Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Management software
fibodo Limited: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
Precor: Fitness equipment

features

Digital retention top performers

Three digital fitness platforms tell Fit Tech how they work to achieve higher levels of customer retention

Clubs without walls

Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement
interview

Robotic muscles

We identified the need to step beyond the current approaches to muscle weakness, and move instead to placing robotic muscles exactly where they’re needed – inside the body
interview

Blurring the lines

Les Mills has launched a suite of digital solutions to help gyms future-proof by expanding their reach in the booming online fitness space, while complementing their live offerings. Steph Eaves talks to Les Mills International’s CMO Anna Henwood to find out more

Staying sticky

Bob Lawson explains how digital fitness platforms and apps can maximise retention and prevent churn
interview

Rodrigo Jesus, Salus Optima

Everything we do is evidence based and scientifically proven. Our technology is grounded in science and we have dozens of scientists and experts who collaborate with us in human performance

Fit Tech Leadership Report

Fit tech is a growing, competitive sector. Executive search firm, Stronger Talent, recently analysed the backgrounds of more than 300 fit tech executives to provide insights into recruiting strategies, as Pete Leibman explains
Editor's letter

Big (fit) tech

We’re entering the age of the wellness mega-corp, with the ultimate goal for investors being to dominate health and wellness markets in every channel. Prepare to expect the unexpected in this convergence of health, fitness and wellness

Virtual wellbeing check

Feelings of pressure, isolation and performance anxiety are commonly experienced by athletes, however it isn’t always easy for clubs to identify those who are struggling. Richard Lucas, founder of GoVox, explains how technology can help
interview

Preston Lewis, Black Box VR

We’ve had to create training experiences that show users how to grab handles in the virtual world that are mapped to our real-world machine

Collect wind power as you move

Researchers in China have designed a tiny device that can scavenge wind energy from the breeze you make when you walk or run

Funxtion: A brand new app

FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home
More features
News

Grndhouse markets itself as the first platform to focus on strength training

By

A new online fitness platform is looking to establish itself as the first to focus solely on strength training.

Set up by a group of PTs, the UK-based service aims to corner what it sees as an underserved market.

Offering structured strength training via on-demand classes, Grndhouse will provide targeted goal-focused classes with guidance on form and technique.

Subscriptions for the online service start from £20 per month.

The six founders – some of whom are former Barry's Bootcamp trainers – are Louis Rennocks, Esmeé Gummer, Nik Naidoo, Izy George, Jay Copley and Connor Minney. "We believe in a no-gimmicks approach to fitness and training," they told Fit Tech and HCM.

"We’re here to make people's training entertaining – while challenging them at the same time. Our view is that if it doesn’t challenge you, it won’t change you."

The founders outline Grndhouse's philosophy as being based on "demystifying the outdated stereotypes around strength training" and to showing how easily strength-based training can "transform your mind, body and happiness – either in the gym or at home"

"As six friends and fitness professionals, we’ve taught, championed and sweated our way through every type of boutique workout class – from boxing to cardio, HIIT to yoga – but one thing remains clear: neglecting strength training is a big mistake," they said.

"We know the weights area in the gym can be intimidating and we know lifting a dumbbell might seem more complicated than lacing up your trainers and going for a run, but it doesn’t have to be.

‍"Each class will talk you through which free weights or resistance bands you need and how to use them effectively, showing you how to become physically and mentally strong, whatever your goal."

"We believe Grndhouse has the power to transform the way people exercise forever."

At launch, Grndhouse will offer seven different workouts, ranging from lower body and upper body routines to "Grndhouse Hustle" and bodyweight training.

Sign up here to get Fit Tech's weekly ezine and every issue of Fit Tech magazine free on digital.
More news
US Army paratroopers will be fitted with data-collecting wearables for six months, as part of a project to measure stress ...
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, in which the company estimates ...
Therabody has secured strategic investment from more than 100 superstars across sport, music and the entertainment industry. Among the 100 ...
Interactive digital fitness specialist FunXtion has partnered with health and fitness tracking software provider WeFitter. The partnership will look to ...
Brawn, the recently-launched strength training app has launched virtual leaderboards for its users across the UK and Canada. The new ...
The team behind a new digital service which allows users to transform any space into a workout area, say it ...
Launched recently, YogiFi is being marketed as the world's first smart yoga mat. YogiFi Series-1 (Pro) delivers personalised yoga sessions ...
Everyone Active is offering a month’s free trial of its digital Everyone On Demand service to every member of the ...
Les Mills has launched a new digital content solution to support health and fitness operators in engaging their members outside ...
Digital fitness content provider Wexer has launched its new software development kit (SDK), which allows the virtual fitness content hosted ...
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch of PRO+, a new solution ...
Audio fitness app Auro has been named as the Official Training Partner for the Winter Run 2021. The virtual event ...
Floors 4 Gyms / TVS Sports Surfaces
Floors 4 Gyms / TVS Sports Surfaces