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Country music star Carrie Underwood launches fitness app

By
We worked really hard to create a high-quality, user-friendly app that is designed for busy people and their busy lives
– Fit52

Grammy award-winning country music singer Carrie Underwood is dipping her toe in the fitness industry, with the launch of a fitness app which she says will ultimately form part of a "holistic wellness platform".

The new fit52 will be available on Apple's iOS platform and has been created in partnership with Creative Labs and entertainment and sports agency Creative Artists Agency (CAA).

fit52 will offer a wide variety of workout routines last around 30 minutes. The workout programme has been created by Underwood in collaboration with her personal trainer, Eve Overland.

Each workout is different and is based on the hand of virtual playing cards that the user gets dealt with. Each card demonstrates an exercise and number of reps, randomly revealed to provide a full-body workout.

While the app is free to download, users will have to pay either a weekly (US$1) or annual (US$52) subscriptions fee to access the workouts.

"The fit52 app incorporates what I've been doing myself for years, and we've made it easy and totally accessible for anyone that wants help to work in working out," Underwood said.

"We worked really hard to create a high-quality, user-friendly app that is designed for busy people and their busy lives. fit52 meets you wherever you are on your health journey, and I'm so proud of it."

Pauline Moller, CEO at Creative Labs, added: "When Carrie came to us with this concept, we saw a great opportunity to create a platform that is fun, community-focused and relieves the burden of over-complicated programs that align with people's schedules and motivations. We are incredibly excited to work with Carrie to develop this program further."

Underwood is one of the biggest stars of country music. She has sold more than 70 million records worldwide and has won seven Grammy awards.

More news
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David Lloyd Leisure (DLL) has announced the launch of David Lloyd Clubs @Home to engage members during the coronavirus closure.
Fitness giant Technogym will enable club operators to offer at-home training and coaching services to members remotely via its Mywellness Cloud platform.
Fitness tech firm Motosumo has launched a new service, allowing gym operators to deliver HIIT group workouts and indoor cycling classes to their members' living rooms.
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GymAware, a fitness equipment company based in Australia, has created Flex, a tracking device that collects performance data from weight training.
Life Fitness has partnered with Digital Coach to launch at-home on-demand workouts to keep users active in the wake of the coronavirus.
Technology firm Purple WiFi has launched a live data website, offering a real-time, visual representation of the effects of the COVID-19 (Coronavirus) pandemic on leisure industry sectors globally.
Unlimitech, a tech startup linked to University of Cambdrige, is looking to bring to market a face mask capable of recording and tracking the user's exercise data.
Fitness equipment giant Life Fitness has signed a deal to make Samsung Galaxy Watch devices compatible with a full line of premium Life Fitness cardio equipment.
MYE Technologies, a US-based tech company specialising in fitness equipment, is set to launch a new body scanner.
Tech firm Eight Sleep, which markets itself as "the world's first sleep fitness company", has signed a deal with NBA star Danny Green which will see the basketball player become an investor and ambassador for the company.
Vedere Ventures has announced today (4 March) that it is investing in new global fitness data platform fitNdata.
Luxury tech innovator, Immersive Gym, has launched an augmented fitness environment which “intelligently uses technology” to transform static workouts into real-time journeys, without wearables.
Budget hotel operator Premier Inn has officially signed a nationwide partnership with online fitness marketplace Hussle, which will see all Premier Inn guests gain access to Hussle's network of gyms.
Amir Alroy, co-founder of Israeli wellness innovation hub, Welltech1, and Ömer Isvan, president of Servotel Corporation, have been announced as co-chairs of the Global Wellness Summit 2020, which will be held in Tel Aviv, Israel from 10-13 November 2020.
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Pulse Fitness has created TRAKK, a new fitness app that it claims will transform the way that gym operators and members track their journeys.
Technogym's connected cardio equipment is now compatible with Samsung Galaxy Watch Active2.
Rising workplace stress among employees has led companies to increase their investment in incentives as rewards, with wearable fitness gadgets among the most popular corporate perks.
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Diary dates
03-05 Aug 2020
Raffles City Convention Centre, Singapore
30 Sep 2020
Exhibition Centre Cologne, Cologne, Germany
01-04 Oct 2020
Exhibition Centre, Cologne, Germany
07 Oct 2020
Palais Brongniart, Paris, France
News

Country music star Carrie Underwood launches fitness app

By
We worked really hard to create a high-quality, user-friendly app that is designed for busy people and their busy lives
– Fit52

Grammy award-winning country music singer Carrie Underwood is dipping her toe in the fitness industry, with the launch of a fitness app which she says will ultimately form part of a "holistic wellness platform".

The new fit52 will be available on Apple's iOS platform and has been created in partnership with Creative Labs and entertainment and sports agency Creative Artists Agency (CAA).

fit52 will offer a wide variety of workout routines last around 30 minutes. The workout programme has been created by Underwood in collaboration with her personal trainer, Eve Overland.

Each workout is different and is based on the hand of virtual playing cards that the user gets dealt with. Each card demonstrates an exercise and number of reps, randomly revealed to provide a full-body workout.

While the app is free to download, users will have to pay either a weekly (US$1) or annual (US$52) subscriptions fee to access the workouts.

"The fit52 app incorporates what I've been doing myself for years, and we've made it easy and totally accessible for anyone that wants help to work in working out," Underwood said.

"We worked really hard to create a high-quality, user-friendly app that is designed for busy people and their busy lives. fit52 meets you wherever you are on your health journey, and I'm so proud of it."

Pauline Moller, CEO at Creative Labs, added: "When Carrie came to us with this concept, we saw a great opportunity to create a platform that is fun, community-focused and relieves the burden of over-complicated programs that align with people's schedules and motivations. We are incredibly excited to work with Carrie to develop this program further."

Underwood is one of the biggest stars of country music. She has sold more than 70 million records worldwide and has won seven Grammy awards.

More news
Hollywood star Chris Hemsworth is making his online fitness programme Centrfit available for free for the next six weeks.
iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant investment, worth US $200m, from Pamplona Capital Management.
David Lloyd Leisure (DLL) has announced the launch of David Lloyd Clubs @Home to engage members during the coronavirus closure.
Fitness giant Technogym will enable club operators to offer at-home training and coaching services to members remotely via its Mywellness Cloud platform.
Fitness tech firm Motosumo has launched a new service, allowing gym operators to deliver HIIT group workouts and indoor cycling classes to their members' living rooms.
A personalised sexual wellness app has been launched with the aim of improving people’s sex lives.
Life Fitness has launched a series of at-home on-demand workouts to keep users active in the wake of the coronavirus.
A live workout streamed on YouTube, which looks to help keep families active during the coronavirus outbreak, has gone global.
GymAware, a fitness equipment company based in Australia, has created Flex, a tracking device that collects performance data from weight training.
Life Fitness has partnered with Digital Coach to launch at-home on-demand workouts to keep users active in the wake of the coronavirus.
Technology firm Purple WiFi has launched a live data website, offering a real-time, visual representation of the effects of the COVID-19 (Coronavirus) pandemic on leisure industry sectors globally.
Unlimitech, a tech startup linked to University of Cambdrige, is looking to bring to market a face mask capable of recording and tracking the user's exercise data.
Fitness equipment giant Life Fitness has signed a deal to make Samsung Galaxy Watch devices compatible with a full line of premium Life Fitness cardio equipment.
MYE Technologies, a US-based tech company specialising in fitness equipment, is set to launch a new body scanner.
Tech firm Eight Sleep, which markets itself as "the world's first sleep fitness company", has signed a deal with NBA star Danny Green which will see the basketball player become an investor and ambassador for the company.
Vedere Ventures has announced today (4 March) that it is investing in new global fitness data platform fitNdata.
Luxury tech innovator, Immersive Gym, has launched an augmented fitness environment which “intelligently uses technology” to transform static workouts into real-time journeys, without wearables.
Budget hotel operator Premier Inn has officially signed a nationwide partnership with online fitness marketplace Hussle, which will see all Premier Inn guests gain access to Hussle's network of gyms.
Amir Alroy, co-founder of Israeli wellness innovation hub, Welltech1, and Ömer Isvan, president of Servotel Corporation, have been announced as co-chairs of the Global Wellness Summit 2020, which will be held in Tel Aviv, Israel from 10-13 November 2020.
Indoor cycling brand Flywheel is to discontinue its Flywheel At Home subscription service after settling a legal case with rival Peloton.
Wattbike has announced a new partnership with indoor cycling innovator Intelligent Cycling that will see the creation of a 'truly smart, connected' indoor cycling experience.
Pulse Fitness has created TRAKK, a new fitness app that it claims will transform the way that gym operators and members track their journeys.
Technogym's connected cardio equipment is now compatible with Samsung Galaxy Watch Active2.
Rising workplace stress among employees has led companies to increase their investment in incentives as rewards, with wearable fitness gadgets among the most popular corporate perks.

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More features
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering exceptional service to ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
Get Fit Tech
Sign up for the free digital edition of Fit Tech magazine and the free weekly Fit Tech ezine
Sign up
Directory
Locking solutions
Monster Padlocks: Locking solutions
Direct debit solutions
Harlands Group: Direct debit solutions
Spa software
ResortSuite: Spa software
Fitness equipment
TRX Training: Fitness equipment
Software
Book4Time Inc: Software
Diary dates
03-05 Aug 2020
Raffles City Convention Centre, Singapore
30 Sep 2020
Exhibition Centre Cologne, Cologne, Germany
01-04 Oct 2020
Exhibition Centre, Cologne, Germany
07 Oct 2020
Palais Brongniart, Paris, France
Technogym
Technogym